1. Connected Cars & its Future
An Idea for today and tomorrow

2. Agenda
• Concept of Connected Cars
• Technologies Used
• Types of Applications & Categories
• Business Needs
• Opportunities of Connected Cars in INDIA
• Challenges with Connected Cars

3. Concept of Connected Cars
• An Idea to make a Car as Data Generation Point-
• Car Health
• Car Control
• Environmental status around the Car
• Safety enhancement
• Direct Customer Support
• Entertainment
• Advance Navigation
• Real time Fuel Location
• Real time traffic details
• Avert Collision by tracking speed and
proximity of other cards
… and many more

4. Technology Used
• Connected Technologies like
• Telematics Systems like
• ONSTAR BY GM
• ENTUNE BY TOYOTA
• SYNC BY MICROSOFT
• UCONNECT
• e-Call-European Union Rapid Assistance Initiative
• GPS Based Navigation System
• Blue-tooth connected mobile devices
• V2V (Vehicle to Vehicle). V2I (Vehicle to
Infrastructure),
• V2P (Vehicle to Phone) or V2X (Vehicle to
Everything) Communication technology

5. Type of Applications & Its Categories
• Connected cars segment can be further divided in following 6 categories-
1. Mobility Management
2. Vehicle Management
3. Breakdown Prevention
4. Safety
5. Entertainment
6. Driver Assistance
• There are two types of applications-
• Single Vehicle Application – work with one Car at a time
• Cooperative safety-of-life and cooperative efficiency type applications- work among
multiple cars on the road.

6. Business Needs
CUSTOMER ENGAGEMENT
• More connectivity brings more engagement of the
customer
• Connected Cars will be considered as device, which will
be part of
• Connected home,
• Connected life style
• Connected with Smart Phone
• Even Connected with your household devices

7. Business Needs
MORE OFFERED SERVICES
• Infotainment
• Car health
• Fuel Location & efficiency
• Driver personal Assistance
• Safety and On Road security
• Connected with Family &
Friends
• And many more…

8. Business Needs
OPPORTUNITY FOR SUBSCRIPTION BASED SERVICES
• Cloud based services offers subscription based service
• Another way to generating the revenue and trust

9. Business Needs
MORE BUSINESS, SATISFIED CUSTOMER, MORE
REVENUE
• Better Services and Client Satisfaction with
quality product bring more business & Revenue

10. Opportunity of Connected Cars in India
• Along with above basic needs advance earlier defined features in
Connected Cars will be most welcomed by Indians as Cars are still be
considered as status symbol.
• CC business is increasing with the rate of around 25% annually and will be
touching $21 Billion by 2020, which is right sign to enter into CC business
segment in the Indian market.
• Opportunities are hidden in the problems, if we identify problem rightly, we will
have an opportunity there. So, look at the problems in INDIA and connected
cars become necessity after understanding them-
• Traffic Jams
• Road Accidents
• Congested Roads
• Traffic Rules violation
• Passengers are not safe
• Road Assistance
• Road Maps

11. Challenges with Connected Cars
• A major issue with the connected cars is hack ability. The
more it is connected to the internet and to the system, it
becomes more exposed to being penetrated from the
outside.
• Reliability is also a major concern. Cars, sensor,
and network hardware will malfunction. The
system has to deal with incorrect data, as well as
faulty communications, such as denial of service
attacks.
• Privacy is another dimension, both with hacking and with
other uses. A simple failure in the system, whether in the
connected car, or elsewhere in the network, while on the
autonomous drive can cause fatal consequences.

12. Challenges with Connected Cars
• Connected car will cause an upheaval in the traditional dealership model.
• Payment models for how consumers pay for connected car services are still not yet
developed
• Manufacturers remain cautious towards the open app ecosystem
• There is a disconnect between mobile and automotive industry lifecycles
• Collaborative business models must be developed between operators and OEMs

13. Thank You