SlideShare une entreprise Scribd logo
1  sur  30
Télécharger pour lire hors ligne
NATIONAL COLLEGE OF BUSINESS
ADMINISTRATION & ECONOMICSWCC
STRATEGIC MANAGEMENT
A PROJECT ON
PRESENTED TO: SIR FAISAL AKRAM
PRESENTED BY: FARIA ANWAAR (10)
ASMA KHAN (01)
SAUD-UR-REHMAN (08)
BS-HONS 6TH SEMESTER
RAJPUTANA CORPORATE
 RC is a leading beverage company operating since 2000.
 Its manufacturing plants are in Lahore, Kasur, Multan
and Faisalabad.
 A new plant has been inaugurated in Mianwali solely for
the new product PIKACHU ‘an energy drink’.
 RC’s products are Carbonated Drinks, Flavored Milks,
Malts, Juices.
 RC beverages are presently served on each and every
table of Pakistan.
“BE THE EXTRAORDINARY REFRESHMENT ORGANIZATION
DRIVING THE BUSINESS SECTOR, MOTIVATING INDIVIDUALS,
INCLUDING ESTEEM THROUGH MAGNIFICENCE.”
“CONSTRUCT A REASONABLE AND GAINFUL BUSINESS
THROUGH INVIGORATING SHOPPERS, BANDING TOGETHER
WITH CLIENTS, CONVEYING BETTER ESTEEM THAN
SHAREHOLDERS AND BEING TRUSTED BY GROUPS.”
“THE THIRST QUENCHER”
THE NEW PRODUCT
 Rajputana Corporate has extended its portfolio from
frizzy drinks, flavored milks and malts to a new energy
drink “Pikachu”.
 It’s a non-flavored caffeinated energy drink.
 Pikachu Slogan is
“Untamed Energy”
THE EXTERNAL ANALYSIS
The general environment is composed of extents in
broader society that influence an industry and, indirectly,
the firms within it.
They group these dimensions into five environmental
segments such as demographic, political, economic, socio-
cultural and technological. These structured segments are
external to the firm.
DEMOGRAPHIC SEGMENT
 Nearly all age from young to old people can consume
RC’s products.
 For instance, RC segments into different age groups.
For toddlers and aged people, they have RC plain milk
to consume; while for young people they can drink
flavored milks, malts, fizzy drinks and energy drink.
POLITICAL SEGMENT
 RC provides beverage assurance to provide guarantee
to the consumers that RC’s products are manufactured
and distributed under the strictest hygienic and sanitary
condition.
 By having the seal of guarantees, consumers are now
more confident and trust RC’s products. Strict quality
control played a role in political factor too.
ECONOMIC SEGMENT
 RC collaborates with local government to provide
technical assistance to farmers in animal farming and
fruit farming. The farmer will get income and RC will get
to purchase good and fresh milk to produce flavored
milks and Fruit malts.
SOCIO-CULTURAL SEGMENT
 Generation Y followers, possess characteristics such as
acceptance to change and being technologically
addicted. These characteristics matches to the firm’
over use of technology especially that this is also the
link of the entry of technology in the Pakistan.
TECHNOLOGICAL SEGMENT
 RC could use this advantage to benefit them by using
technology to promote their products over those
advanced technology. Customer could get any
information from their site.
 RC’s employee uses this internet service to connect to
its industry in other cities such as Faisalabad, Kasur,
Multan and Lahore.
INTERNAL ANALYSIS
In this the nature of RC’s firm’s internal environment is
analyzed. Evaluate the tangible and intangible resources,
which are the sources of the firm’s competitive
advantages. In this section, we will discuss the techniques
firms can use to identify and evaluate resources and
departments and the criteria for selecting core
competencies from among them.
RC’S RESOURCES, TANGIBLE AND INTANGIBLE
PRODUCT
Resources are the source of the firm’s capabilities.
Resources are bundled to create organizational
capabilities. Some of a firm’s resources are tangible and
intangible. Tangible resources are assets that can be seen
and quantified. Intangible resources include assets that
typically are rooted deeply in the firm’s history and have
accumulated over time. Intangible resources are relatively
difficult for competitors to analyze and reproduce.
TANGIBLE RESOURCES OF RC
FINANCIAL RESOURCES
 Total Revenue : Rs. 83.64 billion (2016)
 Operating income : Rs. 12.538 billion (2016)
 Profit : Rs. 9.487 billion (2016)
 Total Equity : Rs. 62.60 billion (2015)
 Total Assets : Rs. 111.64 billion (2015)
ORGANIZATIONAL RESOURCES
 RC’s governing body is the Annual General Meeting of
shareholders.
 Leading the company is the Chairperson of the Board
and MD.
PHYSICAL RESOURCES
 Malts
 Mineral Water
 Plain milk
 Flavored milk
 Fizzy drinks
 Energy drinks
TECHNOLOGICAL RESOURCES
 RC moved from being a technology controlled company that
produced beverages for sustenance, to being a science driven,
health and wellness company. Continual involvement of rapid
technological change.
INTANGIBLE RESOURCES OF RC
HUMAN RESOURCES
 Approximately 100,000 people have been employed by
RC Company all over the Pakistan.
INNOVATION RESOURCES
 RC R&D generates the innovative science and
technology needed to build nutritional and health
benefits into products.
REPUTATIONAL RESOURCES
 The health and wellness benefits of products from
consumer need into research priorities.
 The health and wellness benefits of products to from
emerging science into consumer benefits and services.
DEPARTMENTS OF RAJPUTANA CORPORATE
 ADMINISTRATION DEPARTMENT
 DISTRIBUTION DEPARTMENT
 HUMAN RESOURCES DEPARTMENT
 MARKETING DEPARTMENT
 MANAGEMENT DEPARTMENT
 MANUFACTURING
CORE VALUES
 ENERGY
We put our hearts and brain into what we do.
 RESPONSIBILITY
We act with high awareness of other's expectations and
consider ourselves responsible.
 MORALITY
We are open, fair, and moral and we trust and regard each
other.
 COOPERATION
We team up for our aggregate achievement.
ORGANIZATIONAL GOALS
 INDIVIDUALS AND ORGANIZATIONAL LEADERSHIP
Build a deeply talented organization and be the business of
decision.
 BUSINESS LEADERSHIP
Profitably convey better esteem than buyers and clients at the
ideal expense to serve.
 STORE NETWORK
To be the best in class purchaser request satisfaction suggestion
that surpasses client desires most amazing in quality, least in
expense, in a practical, socially capable way.
 OPERATIONAL EXCELLENCE
Create a society of Operational Excellence to boost ceaseless
change of our business procedure and frameworks.
APPLICATION OF TAYLOR’S THEORY
 They are working with both modern and old
technologies parallel. With the passage of time they are
replacing the old methods with the new ones.
 They recruit the employees with a proper method and
pass them through training in order to make them
capable of working in the desired conditions.
 The management energetically cooperates with the
workers so as to ensure that all work is done in
accordance with the principles of the managements
that have been developed.
 They divide the work and responsibilities almost equally
between management and workers. Management
takes over all work for which it is better fitted than the
workers.
THE SWOT ANALYSIS
STRENGHTS
~Loyal Customers
~Broad distribution channel
~Sustained Quality and
brand name
~Working Enviornment
WEAKNESSES
~Less Focus on Small Cities
~Utilization of Resources
~Brand disappointments
OPPORTUNITIES
~Bottled water utilization
~Increasing interest for
nourishment and drinks
~Enter into new market
THREATS
~Changes in buyer tastes
~Competition from Pepsi &
Coca Cola.
~Local Manufacturers
CORPORATE STRATEGIES
 VERTICAL INTEGRATION
RC is using vertical strategy in order to minimize the cost of
after production services. They have outsourced the facility
of distribution of the beverages to the retailers and the
wholesalers in order to decrease the cost of transportation
 BACKWARD INTEGRATION
In this case, RC started RC Enterprises (RCE) and positioned it
as an independent bottling subsidiary of RC. The company
would buy other struggling bottlers and resell them to RC.
 RELATED DIVERSIFICATION
RC used this strategy to explore new drink categories, and it
is keeping the tradition of expanding on their current
portfolio of brands and products. RC has just introduced
Pikachu an energy drink with its help.
 CONCENTRATION STRATEGY
In this strategy RC has followed a new product in the existing
market. They have got enough shares of consumers in the
existing market. It would be easy for them to target the same
market for the new product Pikachu ‘an energy drink’.
BCG MATRIX
Pikachu
APPLICATION OF FAYOL’S 14 PRINCIPLES OF
MANAGEMENT
 DIVISION OF WORK
 AUTHORITY
 DISCIPLINE
 UNITY OF DIRECTION
 REMUNERATION
 CENTRALIZATION
 ORDER
 EQUITY
 INITIATIVE
 ESPRIT DE CORPS
CONCLUSION
 RC could do a better job with the marketing techniques of its
company.
 It can always improve its products to meet the demands of more
consumers, especially in the untapped market.
 RC should focus more on R&D, utilize and make it priority at the time
of taking any new decisions about business extension.
 By doing all recommendations and follow all these steps of strategic
management processes, we are sure that RC will do better in the
future than their competitors.
Final
Final

Contenu connexe

Tendances

Pran rfl-employee satisfaction
Pran rfl-employee satisfactionPran rfl-employee satisfaction
Pran rfl-employee satisfactionPulls
 
Organization Study at Akay Flavors, Pathanamthitta
Organization Study at Akay Flavors, PathanamthittaOrganization Study at Akay Flavors, Pathanamthitta
Organization Study at Akay Flavors, PathanamthittaLijin Mathew
 
Analyzing the market of pran rfl
Analyzing the market of pran rflAnalyzing the market of pran rfl
Analyzing the market of pran rflAsis Mondol Turjo
 
The supply chain process of square group of ltd. of bangladesh assignment hrm
The supply chain process of square group of ltd. of bangladesh assignment hrmThe supply chain process of square group of ltd. of bangladesh assignment hrm
The supply chain process of square group of ltd. of bangladesh assignment hrmFortune Hunter
 
Supply chain management Process of PRAN-RFL
Supply chain management Process of PRAN-RFLSupply chain management Process of PRAN-RFL
Supply chain management Process of PRAN-RFLTuhin Parves
 
Strategic Management MBA AIB (2016)
Strategic Management MBA AIB (2016)Strategic Management MBA AIB (2016)
Strategic Management MBA AIB (2016)Dimithri Wellage
 
Mitchell`s fruit farm
Mitchell`s fruit farmMitchell`s fruit farm
Mitchell`s fruit farmUmair Shahid
 
Introductionto hu ltcm114284399
Introductionto hu ltcm114284399Introductionto hu ltcm114284399
Introductionto hu ltcm114284399Sunny369
 
Report csr assignment version 1.0
Report csr assignment version 1.0Report csr assignment version 1.0
Report csr assignment version 1.0Prasenjit Pradhan
 
Project Report Final Coca-Cola Internal Analysis
Project Report Final Coca-Cola Internal  AnalysisProject Report Final Coca-Cola Internal  Analysis
Project Report Final Coca-Cola Internal AnalysisZeeshan Azam
 
Paharpur Business Centre - Communication On Progress Report 2010
Paharpur Business Centre - Communication On Progress Report 2010Paharpur Business Centre - Communication On Progress Report 2010
Paharpur Business Centre - Communication On Progress Report 2010Pbc Delhi
 
Pran - RFL Group
Pran - RFL GroupPran - RFL Group
Pran - RFL GroupFahad Aziz
 
Pran RFL Group HR Practice
Pran RFL Group HR PracticePran RFL Group HR Practice
Pran RFL Group HR PracticeHr Shamim
 
Swot analysis review on attock petroleum limited (apl)
Swot analysis review on attock petroleum limited (apl)Swot analysis review on attock petroleum limited (apl)
Swot analysis review on attock petroleum limited (apl)raja1233
 

Tendances (20)

Pran rfl-employee satisfaction
Pran rfl-employee satisfactionPran rfl-employee satisfaction
Pran rfl-employee satisfaction
 
Organization Study at Akay Flavors, Pathanamthitta
Organization Study at Akay Flavors, PathanamthittaOrganization Study at Akay Flavors, Pathanamthitta
Organization Study at Akay Flavors, Pathanamthitta
 
Analyzing the market of pran rfl
Analyzing the market of pran rflAnalyzing the market of pran rfl
Analyzing the market of pran rfl
 
The supply chain process of square group of ltd. of bangladesh assignment hrm
The supply chain process of square group of ltd. of bangladesh assignment hrmThe supply chain process of square group of ltd. of bangladesh assignment hrm
The supply chain process of square group of ltd. of bangladesh assignment hrm
 
Supply chain management Process of PRAN-RFL
Supply chain management Process of PRAN-RFLSupply chain management Process of PRAN-RFL
Supply chain management Process of PRAN-RFL
 
Strategic Management MBA AIB (2016)
Strategic Management MBA AIB (2016)Strategic Management MBA AIB (2016)
Strategic Management MBA AIB (2016)
 
Pran RFL Group HR Practice
Pran RFL Group HR PracticePran RFL Group HR Practice
Pran RFL Group HR Practice
 
Pran RFL group Market analysis
Pran RFL group Market analysisPran RFL group Market analysis
Pran RFL group Market analysis
 
Pran & RFL BCG
Pran & RFL BCGPran & RFL BCG
Pran & RFL BCG
 
Mitchell`s fruit farm
Mitchell`s fruit farmMitchell`s fruit farm
Mitchell`s fruit farm
 
Mitchels annual report
Mitchels annual reportMitchels annual report
Mitchels annual report
 
Introductionto hu ltcm114284399
Introductionto hu ltcm114284399Introductionto hu ltcm114284399
Introductionto hu ltcm114284399
 
Report csr assignment version 1.0
Report csr assignment version 1.0Report csr assignment version 1.0
Report csr assignment version 1.0
 
Project Report Final Coca-Cola Internal Analysis
Project Report Final Coca-Cola Internal  AnalysisProject Report Final Coca-Cola Internal  Analysis
Project Report Final Coca-Cola Internal Analysis
 
Paharpur Business Centre - Communication On Progress Report 2010
Paharpur Business Centre - Communication On Progress Report 2010Paharpur Business Centre - Communication On Progress Report 2010
Paharpur Business Centre - Communication On Progress Report 2010
 
Pran - RFL Group
Pran - RFL GroupPran - RFL Group
Pran - RFL Group
 
HRM REPORT.
HRM REPORT.HRM REPORT.
HRM REPORT.
 
Pran RFL Group HR Practice
Pran RFL Group HR PracticePran RFL Group HR Practice
Pran RFL Group HR Practice
 
Sm final
Sm finalSm final
Sm final
 
Swot analysis review on attock petroleum limited (apl)
Swot analysis review on attock petroleum limited (apl)Swot analysis review on attock petroleum limited (apl)
Swot analysis review on attock petroleum limited (apl)
 

Similaire à Final

POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015Muhammad Asif Khan
 
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)Muhammad Asif Khan Awan
 
The Bamburi Cement Group Annual Report 2016 Integreated Report
The Bamburi Cement Group Annual Report 2016 Integreated ReportThe Bamburi Cement Group Annual Report 2016 Integreated Report
The Bamburi Cement Group Annual Report 2016 Integreated ReportSazzad Hossain, ITP, MBA, CSCA™
 
Vision & Mission of Coke , PWC , Flipkart , Caterpillar
Vision & Mission of Coke , PWC , Flipkart , Caterpillar Vision & Mission of Coke , PWC , Flipkart , Caterpillar
Vision & Mission of Coke , PWC , Flipkart , Caterpillar Saugata Palit
 
Vision and Mission statements
Vision and Mission statementsVision and Mission statements
Vision and Mission statementsSaugata Palit
 
Coca cola Factory Visit (Bengal Beverages )
Coca cola Factory Visit (Bengal Beverages )Coca cola Factory Visit (Bengal Beverages )
Coca cola Factory Visit (Bengal Beverages )Aditya Jhunjhunuwala
 
67892460-Verka-Project-for-Mba.docx
67892460-Verka-Project-for-Mba.docx67892460-Verka-Project-for-Mba.docx
67892460-Verka-Project-for-Mba.docxPayalSharma713764
 
Varun Beverages- An Industrial Visit
Varun Beverages- An Industrial VisitVarun Beverages- An Industrial Visit
Varun Beverages- An Industrial VisitAyushi Gupta
 
10 Operations Management Decisions 3
10 Operations Management Decisions 310 Operations Management Decisions 3
10 Operations Management Decisions 3Osama Yousaf
 
KE Environmental performance report 2014
KE Environmental performance report 2014KE Environmental performance report 2014
KE Environmental performance report 2014zubeditufail
 
Coca-Cola Beverages Pakistan: Operation Management Analysis
Coca-Cola Beverages Pakistan: Operation Management AnalysisCoca-Cola Beverages Pakistan: Operation Management Analysis
Coca-Cola Beverages Pakistan: Operation Management AnalysisAyesha Majid
 
Supply chain management of Milk industry
Supply chain management of Milk industrySupply chain management of Milk industry
Supply chain management of Milk industryFahad Ali
 

Similaire à Final (20)

POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015
 
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
 
Coca cola report
Coca cola reportCoca cola report
Coca cola report
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
The Bamburi Cement Group Annual Report 2016 Integreated Report
The Bamburi Cement Group Annual Report 2016 Integreated ReportThe Bamburi Cement Group Annual Report 2016 Integreated Report
The Bamburi Cement Group Annual Report 2016 Integreated Report
 
Oil
OilOil
Oil
 
Vision & Mission of Coke , PWC , Flipkart , Caterpillar
Vision & Mission of Coke , PWC , Flipkart , Caterpillar Vision & Mission of Coke , PWC , Flipkart , Caterpillar
Vision & Mission of Coke , PWC , Flipkart , Caterpillar
 
Vision and Mission statements
Vision and Mission statementsVision and Mission statements
Vision and Mission statements
 
Coca cola Factory Visit (Bengal Beverages )
Coca cola Factory Visit (Bengal Beverages )Coca cola Factory Visit (Bengal Beverages )
Coca cola Factory Visit (Bengal Beverages )
 
National Foods - Introduction To ERP Systems
National Foods - Introduction To ERP SystemsNational Foods - Introduction To ERP Systems
National Foods - Introduction To ERP Systems
 
67892460-Verka-Project-for-Mba.docx
67892460-Verka-Project-for-Mba.docx67892460-Verka-Project-for-Mba.docx
67892460-Verka-Project-for-Mba.docx
 
Varun Beverages- An Industrial Visit
Varun Beverages- An Industrial VisitVarun Beverages- An Industrial Visit
Varun Beverages- An Industrial Visit
 
10 Operations Management Decisions 3
10 Operations Management Decisions 310 Operations Management Decisions 3
10 Operations Management Decisions 3
 
Attock Petroleum
Attock PetroleumAttock Petroleum
Attock Petroleum
 
KE Environmental performance report 2014
KE Environmental performance report 2014KE Environmental performance report 2014
KE Environmental performance report 2014
 
Coca cola.pdf
Coca cola.pdfCoca cola.pdf
Coca cola.pdf
 
Coca-Cola Beverages Pakistan: Operation Management Analysis
Coca-Cola Beverages Pakistan: Operation Management AnalysisCoca-Cola Beverages Pakistan: Operation Management Analysis
Coca-Cola Beverages Pakistan: Operation Management Analysis
 
Supply chain management of Milk industry
Supply chain management of Milk industrySupply chain management of Milk industry
Supply chain management of Milk industry
 
Parker Hannifin 2012 Sustainability Report
Parker Hannifin 2012 Sustainability ReportParker Hannifin 2012 Sustainability Report
Parker Hannifin 2012 Sustainability Report
 
Thesis Report on promotional mix of ACI pure salt bsmrstu -MBA-papen
Thesis Report on promotional mix of ACI pure salt bsmrstu -MBA-papenThesis Report on promotional mix of ACI pure salt bsmrstu -MBA-papen
Thesis Report on promotional mix of ACI pure salt bsmrstu -MBA-papen
 

Dernier

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 

Dernier (20)

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 

Final

  • 1. NATIONAL COLLEGE OF BUSINESS ADMINISTRATION & ECONOMICSWCC STRATEGIC MANAGEMENT
  • 2. A PROJECT ON PRESENTED TO: SIR FAISAL AKRAM PRESENTED BY: FARIA ANWAAR (10) ASMA KHAN (01) SAUD-UR-REHMAN (08) BS-HONS 6TH SEMESTER
  • 3. RAJPUTANA CORPORATE  RC is a leading beverage company operating since 2000.  Its manufacturing plants are in Lahore, Kasur, Multan and Faisalabad.  A new plant has been inaugurated in Mianwali solely for the new product PIKACHU ‘an energy drink’.  RC’s products are Carbonated Drinks, Flavored Milks, Malts, Juices.  RC beverages are presently served on each and every table of Pakistan.
  • 4. “BE THE EXTRAORDINARY REFRESHMENT ORGANIZATION DRIVING THE BUSINESS SECTOR, MOTIVATING INDIVIDUALS, INCLUDING ESTEEM THROUGH MAGNIFICENCE.”
  • 5. “CONSTRUCT A REASONABLE AND GAINFUL BUSINESS THROUGH INVIGORATING SHOPPERS, BANDING TOGETHER WITH CLIENTS, CONVEYING BETTER ESTEEM THAN SHAREHOLDERS AND BEING TRUSTED BY GROUPS.”
  • 7. THE NEW PRODUCT  Rajputana Corporate has extended its portfolio from frizzy drinks, flavored milks and malts to a new energy drink “Pikachu”.  It’s a non-flavored caffeinated energy drink.  Pikachu Slogan is “Untamed Energy”
  • 8. THE EXTERNAL ANALYSIS The general environment is composed of extents in broader society that influence an industry and, indirectly, the firms within it. They group these dimensions into five environmental segments such as demographic, political, economic, socio- cultural and technological. These structured segments are external to the firm.
  • 9. DEMOGRAPHIC SEGMENT  Nearly all age from young to old people can consume RC’s products.  For instance, RC segments into different age groups. For toddlers and aged people, they have RC plain milk to consume; while for young people they can drink flavored milks, malts, fizzy drinks and energy drink.
  • 10. POLITICAL SEGMENT  RC provides beverage assurance to provide guarantee to the consumers that RC’s products are manufactured and distributed under the strictest hygienic and sanitary condition.  By having the seal of guarantees, consumers are now more confident and trust RC’s products. Strict quality control played a role in political factor too.
  • 11. ECONOMIC SEGMENT  RC collaborates with local government to provide technical assistance to farmers in animal farming and fruit farming. The farmer will get income and RC will get to purchase good and fresh milk to produce flavored milks and Fruit malts.
  • 12. SOCIO-CULTURAL SEGMENT  Generation Y followers, possess characteristics such as acceptance to change and being technologically addicted. These characteristics matches to the firm’ over use of technology especially that this is also the link of the entry of technology in the Pakistan.
  • 13. TECHNOLOGICAL SEGMENT  RC could use this advantage to benefit them by using technology to promote their products over those advanced technology. Customer could get any information from their site.  RC’s employee uses this internet service to connect to its industry in other cities such as Faisalabad, Kasur, Multan and Lahore.
  • 14. INTERNAL ANALYSIS In this the nature of RC’s firm’s internal environment is analyzed. Evaluate the tangible and intangible resources, which are the sources of the firm’s competitive advantages. In this section, we will discuss the techniques firms can use to identify and evaluate resources and departments and the criteria for selecting core competencies from among them.
  • 15. RC’S RESOURCES, TANGIBLE AND INTANGIBLE PRODUCT Resources are the source of the firm’s capabilities. Resources are bundled to create organizational capabilities. Some of a firm’s resources are tangible and intangible. Tangible resources are assets that can be seen and quantified. Intangible resources include assets that typically are rooted deeply in the firm’s history and have accumulated over time. Intangible resources are relatively difficult for competitors to analyze and reproduce.
  • 16. TANGIBLE RESOURCES OF RC FINANCIAL RESOURCES  Total Revenue : Rs. 83.64 billion (2016)  Operating income : Rs. 12.538 billion (2016)  Profit : Rs. 9.487 billion (2016)  Total Equity : Rs. 62.60 billion (2015)  Total Assets : Rs. 111.64 billion (2015) ORGANIZATIONAL RESOURCES  RC’s governing body is the Annual General Meeting of shareholders.  Leading the company is the Chairperson of the Board and MD.
  • 17. PHYSICAL RESOURCES  Malts  Mineral Water  Plain milk  Flavored milk  Fizzy drinks  Energy drinks TECHNOLOGICAL RESOURCES  RC moved from being a technology controlled company that produced beverages for sustenance, to being a science driven, health and wellness company. Continual involvement of rapid technological change.
  • 18. INTANGIBLE RESOURCES OF RC HUMAN RESOURCES  Approximately 100,000 people have been employed by RC Company all over the Pakistan. INNOVATION RESOURCES  RC R&D generates the innovative science and technology needed to build nutritional and health benefits into products. REPUTATIONAL RESOURCES  The health and wellness benefits of products from consumer need into research priorities.  The health and wellness benefits of products to from emerging science into consumer benefits and services.
  • 19. DEPARTMENTS OF RAJPUTANA CORPORATE  ADMINISTRATION DEPARTMENT  DISTRIBUTION DEPARTMENT  HUMAN RESOURCES DEPARTMENT  MARKETING DEPARTMENT  MANAGEMENT DEPARTMENT  MANUFACTURING
  • 20. CORE VALUES  ENERGY We put our hearts and brain into what we do.  RESPONSIBILITY We act with high awareness of other's expectations and consider ourselves responsible.  MORALITY We are open, fair, and moral and we trust and regard each other.  COOPERATION We team up for our aggregate achievement.
  • 21. ORGANIZATIONAL GOALS  INDIVIDUALS AND ORGANIZATIONAL LEADERSHIP Build a deeply talented organization and be the business of decision.  BUSINESS LEADERSHIP Profitably convey better esteem than buyers and clients at the ideal expense to serve.  STORE NETWORK To be the best in class purchaser request satisfaction suggestion that surpasses client desires most amazing in quality, least in expense, in a practical, socially capable way.  OPERATIONAL EXCELLENCE Create a society of Operational Excellence to boost ceaseless change of our business procedure and frameworks.
  • 22. APPLICATION OF TAYLOR’S THEORY  They are working with both modern and old technologies parallel. With the passage of time they are replacing the old methods with the new ones.  They recruit the employees with a proper method and pass them through training in order to make them capable of working in the desired conditions.  The management energetically cooperates with the workers so as to ensure that all work is done in accordance with the principles of the managements that have been developed.  They divide the work and responsibilities almost equally between management and workers. Management takes over all work for which it is better fitted than the workers.
  • 23. THE SWOT ANALYSIS STRENGHTS ~Loyal Customers ~Broad distribution channel ~Sustained Quality and brand name ~Working Enviornment WEAKNESSES ~Less Focus on Small Cities ~Utilization of Resources ~Brand disappointments OPPORTUNITIES ~Bottled water utilization ~Increasing interest for nourishment and drinks ~Enter into new market THREATS ~Changes in buyer tastes ~Competition from Pepsi & Coca Cola. ~Local Manufacturers
  • 24. CORPORATE STRATEGIES  VERTICAL INTEGRATION RC is using vertical strategy in order to minimize the cost of after production services. They have outsourced the facility of distribution of the beverages to the retailers and the wholesalers in order to decrease the cost of transportation  BACKWARD INTEGRATION In this case, RC started RC Enterprises (RCE) and positioned it as an independent bottling subsidiary of RC. The company would buy other struggling bottlers and resell them to RC.
  • 25.  RELATED DIVERSIFICATION RC used this strategy to explore new drink categories, and it is keeping the tradition of expanding on their current portfolio of brands and products. RC has just introduced Pikachu an energy drink with its help.  CONCENTRATION STRATEGY In this strategy RC has followed a new product in the existing market. They have got enough shares of consumers in the existing market. It would be easy for them to target the same market for the new product Pikachu ‘an energy drink’.
  • 27. APPLICATION OF FAYOL’S 14 PRINCIPLES OF MANAGEMENT  DIVISION OF WORK  AUTHORITY  DISCIPLINE  UNITY OF DIRECTION  REMUNERATION  CENTRALIZATION  ORDER  EQUITY  INITIATIVE  ESPRIT DE CORPS
  • 28. CONCLUSION  RC could do a better job with the marketing techniques of its company.  It can always improve its products to meet the demands of more consumers, especially in the untapped market.  RC should focus more on R&D, utilize and make it priority at the time of taking any new decisions about business extension.  By doing all recommendations and follow all these steps of strategic management processes, we are sure that RC will do better in the future than their competitors.