1. Black Hat SEO
Presented By: Saurabh tiwari

2. Search Engine Optimization
• SEO stands for search Engine Optimization
SEO is the process of improving the volume and quality of traffic to a
web site from search engines via "natural" search results. Usually, the
earlier a site is presented in the search results, or the higher it "ranks,"
the more searchers will visit that site. SEO can also target different
kinds of search, including image search, local search.

3. Type Of SEO
SEO techniques can be classified into two
broad categories
•White Hat SEO
• Black Hat SEO

4. White Hat SEO
In search engine optimization (SEO) terminology, White Hat SEO refers to
the usage of SEO strategies, techniques and tactics that focus on a
human audience opposed to search engines and completely follows
search engine rules and policies. A Web site that is SEO optimized, yet
focuses on relevancy and organic ranking is considered to be optimized
using White Hat SEO practices.
White Hat SEO techniques include using keywords and keyword analysis,
backlinking, link building to improve link popularity, and writing content
for human readers White Hat SEO is more frequently used by those who
intend to make a long-term investment on their Web site. Also called
Ethical SEO.

5. Black Hat SEO
• Black Hat SEO refers to the use of aggressive SEO strategies, techniques
and tactics that focus only on search engines and not a human audience,
and usually does not obey search engines rules.
• Black Hat SEO techniques include keyword stuffing, invisible text and
doorway pages. Black Hat SEO is more frequently used by those who are
looking for a quick financial return on their Web site, rather than a long-
term investment on their Web site.
• Black Hat SEO can possibly result in your Web site being banned from a
search engine, however since the focus is usually on quick high return
business models, most experts who use Black Hat SEO tactics consider
being banned from search engines a somewhat irrelevant risk. Black Hat
SEO may also be referred to as Unethical SEO or just Spamdexing, as
Spamdexing is a typical frequently used Black Hat SEO practice.

6. Black Hat SEO
• keyword Stuffing
• Hidden Text
• Clocking
• Doorway Pages
• Link Spamming
• Duplicates Sites
• Paid Link
• Link Farming
• Scraping
• Title Staking

7. Keyword Stuffing
• Black Hat SEO is to stuff you’re with as many keywords as you can think
off. A SEO technique used by Web designers to overload keywords onto a
Web page so that search engines will read the page as being relevant in a
Web search. Because search engines scan Web pages for the words that
are entered into the search criteria by the user, the more times a keyword
appears on the Web page the more relevancy the search engine will assign
to the page in the search results.
• Search engines often penalize a site if the engine discovers keyword
stuffing.

8. Hidden Text
Hidden text is text that is set at the same color as the background
or very close to it. While the major search engines can easily
detect text set to the same color as a background some
webmasters will try to get around it by creating an image file the
same color as the text and setting the image file as the
background. While undetectable at this time to the search
engines this is blatant spam and websites using this tactic are
usually quickly reported by competitors and the site blacklisted.

9. Cloaking
Cloaking is a method of presenting different information to the
search engines than a human visitor would see. There are too many
methods of cloaking to possibly list here and some of them are still
undetectable by the search engines. That said, which methods still
work and how long they will is rarely set-in-stone and like hidden
text, when one of your competitors figures out what is being done
(and don't think they aren't watching you if you're holding one of the
top search engine positions) they can and will report your site and it
will get banned.

10. Doorway Pages
Doorway pages are pages added to a website solely to target a specific
keyword phrase or phrases and provide little in the way of value to a
visitor. Generally the content on these pages provide no information
and the page is only there to promote a phrase in hopes that once a
visitor lands there, that they will go to the homepage and continue on
from there.
Link Spamming
These are all the gambling, porn, and junk website that are chocking
the internet. also considered bad neighborhood sites these are
website you want to avoid linking to at all costs.

11. Duplicate Sites
• Old Black Hat SEO trick is to create duplicate sites.
• This is where you take an existing website or blog take its source code and
make a few simple changes to it. they modify such things as the sites title
tags, Meta tags, description, keywords, or change a title bit of the content
by rearranging it. Once the changes are made they get in indexed on
Google and the search engines.
• Again Google is always getting better at spotting black that SEO tricks and
has the ability to match sites. if it sees a duplicate will be banned.

12. Paid Link
Some site owners will approach the owner of another website that ranks
better then theirs and actually pay them to have a link placed on their
sites. This shouldn't be confused with advertising web space on your site
that companies pay a monthly fee to display their advertisements. This is
one site owner to another personally i think this is less a black hat trick
then just plain stupid and wasteful. Google will penalize you if they find
out, though the chances are slim.

13. Link Farming
The process of exchanging reciprocal links with Web sites in order to
increase search engine optimization. The idea behind link farming is to
increase the number of sites that link to yours because search engines
such as Google rank sites according to, among other things, the quality
and quantity of sites that link to yours. In theory, the more sites that link
to yours, the higher your ranking in the search engine results will be
because the more links indicate a higher level of popularity among users
of the Internet. However, search engines such as Google consider link
farming as a form of spam and have been implementing procedures to
banish sites that participate in link farming, so the term link farming has
garnered negative connotations across the Internet.

14. Scraping
• With the countless number of website, blogs, video, and everything else
on the internet these day it's almost impossible to have something that's
100% original. That being said scraping or essentially copying and pasting
• somebody else's content is a huge no no. Your content should always be
written in your own words or if copied from another site, done with their
permission and the appropriate links back to their site.
Title Staking
This is when you more then one title par page in the title tags of your
website in an attempt to have that page rank high in search results.
Don't do this, Its stupid plane and simple.

15. Why we do Black Hat SEO?
• Natural search engine optimization is a long and tedious process
for any website.
• To be an the first page of Google foe a given term, it can take
years!
• Black Hat SEO tactics have proven to be effective for some; and
some website have even seen first page results in just a matter
of days.

16. Disadvantages of Black Hat SEO
• If Black Hat SEO tactics are employed by a reputable business, the risk
can be very substantial.
• if Google detects a website of link spamming, link farming, keyword
stuffing, or any other illegal activity, it can ban your website forever
from their search portal.
• Temporary high ranking switches to low ranking.
• Quality of the website goes bad.
• Permanently banned from search engines.

17. Conclusion
• Black Hat SEO is seen as a misleading and morally wrong practice.
• Using such tactics will most likely lead to a ban from Google and other
leading search engines.

18. Website - http://www.alldigitrends.net