SEO (Search Engine Optimization) is the methodology of strategies, techniques and tactics used to improving the visibility of a website on organic search results page of a search engine (SERP) by incorporating search engine friendly elements into a website.

1. Search Engine Optimization (SEO)
OFF-PAGE OPTIMIZATION

2. Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is the methodology of
strategies, techniques and tactics used to improving the visibility
of a website on organic search results page of a search engine
(SERP) by incorporating search engine friendly elements into a
website.

3. SEO DEPENDS
On-Page Optimization:
This includes providing good content, good
keywords selection, putting keywords on correct
places, giving appropriate title to every page etc.
Off-Page Optimization:
This includes link building, increasing link
popularity by submitting in open directories,
search engines, link exchange etc.

4. OFF-PAGE
OPTIMIZATION
In SEO terms, Off page optimization is a technique to increase traffic and
ranking of a website through link building techniques like Article
Submission, Directory Submission, Blogs, Forum, Social Bookmarking
and many other techniques. On the basis of off page techniques off page
only for creating back links.
Backlinks:
Backlinks are those links that are received by a website from another
website, also known as inbound links.
Types of Off-Page
Optimization
• Link Exchange
• Submissions

5. LINK EXCHANGE
Also called "reciprocal linking," it is an agreement between Web sites to
provide hyperlinks to each other in order to increase visitors and search
engine page ranking.
Types of Link Exchanges
One way links: When one website gives another website a link, without getting
any links in return, it’s not really an exchange. However, the receiving
website might try to offer or give something else in return.
Reciprocal links: Also called two way links or double link exchange. It’s when
two websites exchange links with each other, site A link to site B, and site B
links back to site A. Be cautious about having too many 2 way links.
Three way link exchanges: When a webmaster owns several websites, they
sometimes ask for a link to one of their sites, while giving a link back from
another site. Basically, site A link to site B, while site B links to site C.

6. Techniques of Submission
in Link Building:
• Video Submission
• Search Engine Submission
• Blogging
• Guest Posting
• Blog / Node Commenting
• Image Submission
• Forum Submission
• Google Map Submission
• Classified Submission
• Directory Submission
• Article Submission
• Social Bookmarking Submission
• Press Release Submission
• RSS Feed Submission
Off-Page Optimization

7. DIRECTORY SUBMISSION
Directory submission refers to the process of adding your website to a web
directory. The directory submission process involves submitting your website
URL along with other details of your website to the most appropriate
category.
In the SEO world, directory submission is the basic step taken to improve
link popularity of a website. This improves and strengthens your rankings on
the major search engines
Benefits: • Gives one way links • Mostly free
• Send you targeted traffic • Keyword Ranking
www.dmoz.org || www.polypat.org || www.criticstites.com ||
|| www.mastermoz.com || www.yekey.com ||

8. ARTICLE SUBMISSION
Article Submission and Article writing can give you quality back link to your
websites and can help you in increasing your website rankings.
Benefits: • 2-3 Backlinks • Keyword Ranking
www.squidoo.com || www.ehow.com || www.articlesbase.com ||
|| www.ezinearticles.com || www.examiner.com ||

9. SOCIAL BOOKMARKING
Social bookmarking is a method for web users to store, organize, search,
and manage bookmarks of web pages on the Internet with the help of tags
or keywords on sites such as Digg.com, Delicious.com, Stumbleupon,
scoop.it etc.
The difference between social bookmarking and social networking is social
bookmarking sites helps internet users keep track of information, stay
informed and then share information with others.
Benefits: • Allows to reach millions of internet users • Boost Ranking
• Build one way permanent Backlinks
www.twitter.com || www. stumbleupon.com || www.delicious.com ||
|| www.digg.com || www.scoop.it || www.plus.google.com

10. PRESS RELEASE
A press release is an official statement giving information about a particular
event, product launch or matter. A well-written press release with embedded
links to key web pages on your site means those links serve as a link signal
for the major search engines and elevate your search visibility for your
website.
Benefits: • Business Awareness • Boost Ranking
• Build one way Backlinks • Brand Building
www.scribd.com || www. stumbleupon.com || www.delicious.com ||
|| www.calamio.com || www.prlog.org || www.newsbox.org

11. RSS FEEDS
RSS (Really Simple Syndication) submission is the way of promotion about
a business products, services or new events through the RSS feed
submissions websites. RSS is an XML-based format and while it can be
used in different ways for content distribution, its most widespread usage is
in distributing news headlines on the Web.
Benefits: • RSS increase the traffic to the search engine.
• Reaching new audiences through syndication.
• Improved search engine optimization.
www.newsisfree.com || www.feedster.com || www.rss-network.com

12. Thank You
Saurabh tiwari
Email: saurabhtiwari2010@gmail.com