By Evan Waters – Naspers
Influential search marketers leverage unique data to improve not only their campaigns, but guide other channels and even business propositions. With these insights alongside strong partnership from other business units, we’ll examine what some of the largest digital consumer brands have accomplished. Drawing on Evan’s experience guiding top internet companies growth paths, together we will discuss high level strategy and specific tactics to impact channel selection, conversion optimization, content marketing, attribution, and how we think about customer segmentation.
To connect with Evan, visit www.evanmwaters.com
5. Some companies want great apps,
all companies need great mobile web
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6. Source: YourStory
44%
13% 13%
9% 9%
6% 6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Android OS Whatsapp Apps Music Videos Images Other
ShareofDeviceStorage
Typical Use of Storage on Indian Mobile
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7. Note: Monthly frequency = 30 / Days to open, Days to open = Leaders install base / Leaders daily active users.
Source: SimilarWeb, Euromonitor
Medium frequency use with medium installed base
Indian Apps: Frequency vs. Install Base
Low frequency of use with small installed base
High frequency use with small installed base
High frequency use with
high installed base
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8. “It’s nice that I could do the entire
thing on the mobile version of the
site which is something that a lot of
sites don’t have.”
“It’s not very convenient to have an app for
every website on the phone…so this saved
me a lot of space.”
“Thankfully I did not have
to download an app.”
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24. DSA SEO Title Testing Set Up
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1
2
3
4
5
Maintain segmented DSA campaigns
Select similar performing categories
Change title in test group
Segment DSA search term report by day
Analyze effects
EvanMWaters.com
27. Discover Placements and Pricing with GDN
32%
Google’s Share of
AdSense Revenue
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Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
Example Site
EvanMWaters.com
33. Leverage SEM For:
@EvanMWaters #SavageMKTG
BRAND
• Power global PR program
• Test SEO titles with DSA
• Find affiliates with GDN
• Let copy influence product
EvanMWaters.com