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How to Beat Your Competition by Improving B2B Customer Retention

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If so, it’s time to ask yourself:
1. Why are you losing customers?
2. What kind of customer retention plan does your company have in place currently?
3. How can you make it better?

Publié dans : Business
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How to Beat Your Competition by Improving B2B Customer Retention

  1. 1. HOW TO BEAT YOUR COMPETITION BY IMPROVING B2B CUSTOMER RETENTION.
  2. 2. ARE YOU LOSING CUSTOMERS TO YOUR OPPONENT? If so, it’s time to ask yourself: 1. Why are you losing customers? 2. What kind of customer retention plan does your company have in place currently? 3. How can you make it better?
  3. 3. HERE’S A BLOW BY BLOW OF WHY YOU COULD BE LOSING CUSTOMERS: You have no loyalty program. You have an inferior customer loyalty program. Your aren’t using customer data to create personalized content. You have a forgettable customer experience. You aren’t communicating with your customers or sending the right message. If you’re struggling in these areas, your customers may not see you as a trusted advisor or partner.
  4. 4. To create the best loyalty program and stay above the competition, work with an incentive company and your customers to receive: • Incentive program ideas • Best practices • Techniques • Technology • Motivation/rewards Your B2B loyalty program is an inferior contender if you’re not using it effectively. Incentive Solutions can customize a unique incentive program branded specifically for your business. What makes us different from other incentive companies is that we provide features such as a 12-month communication plan, free program reports, and up-to-date sales performance tracking, to ensure your incentive program will be anything but lacking!
  5. 5. Utilize your customer data with knockout Incentive Solutions’ tech that allows you to: ● Receive free, 24/7 access to analytics and reports on your incentive program. ● Track program performance and collect sales claims. ● Get a communication plan that includes a 12-month promotion plan designed to engage your participants. Plus enjoy add-on modules that allow you to: ● Access your program from a mobile app ● Integrate your incentive program with your CRM ● Receive sign-ups from anyone without an invite with open enrollment Customer data is vital to improving customer retention. Track and measure sales performance and customer behavior to learn trends and insights in order to maintain a successful program.
  6. 6. Your customer experience is losing. If your customer experience is lacking, invest time in understanding what your customer’s goals are. Make sure to ask for feedback. Let them know you value their business. Integrating your CRM with your incentive program helps you craft targeted campaigns and sales promotions to your customer from the collected data.
  7. 7. Come out swinging with these winning customer communications features. Your customer communications could use some work. Get to know your customers. Once you have collected the data and analyzed the trends, you can craft personalized content and messages specifically for them. With the Open Enrollment feature, customize your enrollment form to collect the data you’re searching for and learn even more about your customer base. To improve customer engagement with your program, Incentive Solutions takes care of your communications with the use a multi-channel communication strategy that includes print and call campaigns, text and push notifications, and email that are all geared towards your participants’ specific goals and needs.
  8. 8. DON’T THROW IN THE TOWEL JUST YET! Your customer loyalty program and customer experience is of the upmost importance. Ask yourself this, “Could my loyalty program, or lack thereof, be the reason my customers are more loyal to my competition?” Seek feedback and discover how you can improve your B2B customer retention program.
  9. 9. 2299 Perimeter Park Dr. Atlanta, GA 30341 (866) 567-7432 https://incentivesolutions.com

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