10. summary? viral awareness – redbox games Poss. marketing reach: 772,000+ the haps Objective ILM vs. RENO – 89% Clicks ILM game rentals increased 5, 10, 65%+
31. top 5 takeaways research target audience (Facebook groups etc) search for buzz campaign advocates create a reward system for advocates create sense of urgency, contest etc.. Measure, Measure, Measure