Facebook's latest algorithm is minimizing organic reach for brands on the platform - what does this mean for content marketing strategy? And how is Converged Media going to evolve in 2014?

1. [ Case Study ]
How is Facebook’s Algorithm
Update Affecting Our Clients’
Reach?
Leon McLean
Account Executive @ SayItSocial

2. A prevailing trend surrounds the
demise of organic reach for brands
on Facebook

3. So we analyzed the metrics of one
of our clients who boasts Facebook
fans just shy of 1 Million
Here are the results..

5. What does this tell us?

6. 1. Facebook is Rebranding Itself

7. Facebook will soon no longer
abide by Owned & Earned Media.
The platform will exclusively be a
Paid Media Channel

8. “Organic reach of the
content brands publish on Facebook is
destined to hit zero. It is only a matter of
time”
Marshall Manson,
Managing Director of Social@Ogilvy

9. Facebook is forcing you to
Rethink your
converged media strategy

10. 2. Content is King Context is God

11. Timely & Relevant content is now a
necessity to your content
marketing strategy

12. Only content which people are
willing to engage with & share
will drive organic Word of Mouth

13. Ride the Hastag
Buzzfeed & Upworthy don’t have
magic formulas, they have
Quality Content + Strategy

14. Strategy + Quality Content =
Advocacy
Advocacy = ROI

15. Click Here
To View The Blog Post on The
SayItSocial Blog