Day 2 of SMX West expo slides: Building Buzz On Facebook: Getting Liked & Shared. Ty Downing's presentation on how to get your Facebook page (tab) viral and more likes. On this panel was John Yi (Facebook) and Greg Finn (Cypress North). Danny Sullivan moderated this panel.

1. Building Buzz On Facebook: Getting Liked & Shared Ty Downing – CEO SayItSocial Twitter @Tydowning Facebook @Tydowning

2. Different types of pages… Ty Downing – CEO SayItSocial @TyDowning

3. Ty Downing – CEO SayItSocial @TyDowning

5. Case Studies

6. Best Times To PostTy Downing – CEO SayItSocial @TyDowning

7. You are not Lil Wayne… Ty Downing – CEO SayItSocial @TyDowning

9. Polls

10. Twitter Feed

11. RSS

12. Image Hosting

13. Photo Contests

14. Coupons

15. Share Messages

16. Lead MGRTy Downing – CEO SayItSocial @TyDowning

17. Like-Gating Ty Downing – CEO SayItSocial @TyDowning

18. After Like-Gating Before Like-Gating Ty Downing – CEO SayItSocial @TyDowning

19. After Like-Gating 50%-90% increase of “likes” Ty Downing – CEO SayItSocial @TyDowning

20. See it live… Facebook.com/SayItSocial Ty Downing – CEO SayItSocial @TyDowning

21. Some of the leaders in Facebook tools… Ty Downing – CEO SayItSocial @TyDowning

22. Case Studies: Ty Downing – CEO SayItSocial @TyDowning

23. Bald Head Island GETAWAY! Step 1 Step 2 Ty Downing – CEO SayItSocial @TyDowning

24. Step 3 Ty Downing – CEO SayItSocial @TyDowning (All generated by Epicenter)

25. Ty Downing – CEO SayItSocial @TyDowning Step 4 – Facebook Ads

26. Results Results? Before contest & “Like-Gating” 6 likes / day During contest & “Like-Gating” 110 likes / day Ty Downing – CEO SayItSocial @TyDowning

27. Results Results? 1733% increase likes per day Ty Downing – CEO SayItSocial @TyDowning 220 leads per day

28. Results per lead Cost per “like” $0.40 Ty Downing – CEO SayItSocial @TyDowning $1.07 per like

29. Papa Johns Pizza – Wilmington, NC Step 1 Step 2 Ty Downing – CEO SayItSocial @TyDowning

30. Papa Johns Pizza Win FREE Pizza for Super Bowl! Step 3 Ty Downing – CEO SayItSocial @TyDowning (All generated by Epicenter)

31. Ty Downing – CEO SayItSocial @TyDowning Step 4 – Facebook Ads

32. Results Before contest & “Like-Gating” 5 likes / day After contest & “Like-Gating” 34 likes / day Ty Downing – CEO SayItSocial @TyDowning

33. Results Results? 580% increase likes per day Ty Downing – CEO SayItSocial @TyDowning 90 leads

34. Results Ty Downing – CEO SayItSocial @TyDowning

35. When you post can impact your viral buzz… When you post can help the buzz…

36. Fish where the fish are… Ty Downing – CEO SayItSocial @TyDowning

37. Page Building: Tabs and Add-ons Empty “net” syndrome.

38. When are Facebook users most active? Ty Downing – CEO SayItSocial @TyDowning

39. Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET. Ty Downing – CEO SayItSocial @TyDowning (Out of 1500 random streams) Source:

40. Biggest usage spikes tend to occur on weekdays, Wednesday. Ty Downing – CEO SayItSocial @TyDowning (Out of 1500 random streams) Source: Source:

41. 65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening. Ty Downing – CEO SayItSocial @TyDowning (Out of 1500 random streams) Source: Source: Source:

42. When are Facebook users most active? Test TestTestTest… Ty Downing – CEO SayItSocial @TyDowning

43. Key Points? Ty Downing – CEO SayItSocial @TyDowning

44. Find a Facebook Marketing Suite / CMS, we prefer Epicenter  Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead capture Launch targeted demographic Facebook ads Track & measure daily Ty Downing – CEO SayItSocial @TyDowning ENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.

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