An Organizational analytics product which is driven by Machine Learning,Kratu takes People Analytics to the next frontier by solving critical business problems.

1. HR ANALYTICS
KRATU
KRATU CONSULTING

2. Kratu – the Organization Analytics Revolution
 Smartest Start-up in the Organization Analytics Race
 Creating Products for Global HR Strategic Revolution
 Easy-to-use SaaS platform to strengthen decision-makers
 Using Machine learning ,high-end statistics and creating
algorithms to solve central Organization issues
 Best-in-class descriptive statistics; Big Data capabilities
 Roots in HR Analytics; seeking cross-functional impact
 Predictions and Prescriptions to directly impact bottom line

3. Organization
Analytics: The
Future is Here
Kratu is making a beachhead at the cusp of a
Revolution
The Need

4. Business-As-Usual is History
Uncertainty a Chronic New Normal; Organization has to shape-shift often
AFP Survey 2015: 86% respondents see higher earnings uncertainty

5. Organization Vs Uncertainty
 Leadership must lead battle against chronic uncertainty
 Workforce must understand and align with leadership
 Organization design must support leadership’s battle plans
 INFORMATION alone not enough; INSIGHTS now a MUST
 Insights from subjective thinking: Slow, Biased and Outdated
 Vital to crunch data thrown up by spreadsheets and HRMS
 Enter Organization Analytics: statistical expertise on SaaS

6. Firms are Fighting Hard
 LinkedIn 2015 Annual Survey shows quality of hire (44%) far
exceeds time-to-fill (25%) and hiring manager satisfaction
(18%) as key metric
 TCS issued a blanket record bonus of over $400 million last
fiscal to arrest alarming attrition
 Top 100 Indian listed firms by employee cost paid between
Rs 6 billion and Rs 28 billion on employee benefits last fiscal
 Employee Engagement Surveys, Exit interviews and
performance management interviews are becoming the norm
in every company of every size
 HR tech is evolving from “System of Record” to “System of
Engagement”

7. Hence; Kratu and its Model
Decide What to
Measure
•Understand
concern
•Question
underlying data
Decide How to
Measure
•Select right tool
(math or statistical
algorithm)
•Test assumptions
and solution
Enable Clients
•Put App on
Platform
•Provide simple
access

8. Kratu’s SaaS: Next level of HR
Tech
1990s
Operational
Excellence
2000-2014
Spreadsheets
and HRMS:
Data Deluge
2015 and
After Analytics
to crunch
Data

9. HR Tech to be driven by Analytics
Technology transforming Customers’ Lives Completely
Organizations turning Digital to match Customer Needs
HR at the core of Digitization Revolution in Organizations
Every Digital Process throwing up Data that needs crunching
Analytics completes HR Tech: Elevation from Data to Strategy

10. Global race to upgrade HR Tech
Companies seeking far more from tech than they are currently getting
Closer correlations, faster responses, better predictions non-negotiable
HR being asked to set the agenda instead of running repetitive process
40% are looking to
change their HR
structure in 2015-16
88% will spend the
same or more on HR
Technology
40% will replace their
existing on-premise
HR System with a
SaaS solution
30% will replace their
core HRMS solutions
in 2015 – an all-time
high
Data Source: Towers-Watson HR Technology and Service Delivery Report 2015 based on
survey amongst 798 respondents in 37 countries

11. Kratu’s Analytics
Platform
Unique slew of products at vastly cheaper cost
Products and Solutions

12. Kratu’s Engagement with Data
 When Data is Limited
 Start Simple with Descriptive
Statistics and Dashboards
 Graduate to greater
complexity over time
 When HRMS already exists
 Kratu apps can run on csv
extracts from HRMS
 Kratu Partnerships with large
HRMS players soon
 When Data is Chaotic
 Kratu Data team to clean,
organize, define data
 Data Utility in design phase
 Kratu Apps can operate on
simple csv formats
 When Data is Massive
 Machine learning capabilities
come into play
 New insights not available
otherwise can emerge

13. Products that meet core HR needs
 Recruit Right - How well have you recruited?
Who are you about to get? Who might really
work out? Who probably won’t?
 Optimize Workforce-How many people does
your project need? Which ones? At what
cost? How should you structure your
Organization?
 Control Attrition-Why do people leave your
Organization? What are the top three
reasons they could leave in future? Who,
precisely, might leave?

14. Products
 Attriscope
 Predictive tool which dredges data
using machine learning
 Identifies key attrition drivers –
helping you to plan ahead
 Minimizes business risk by
anticipating flight factor down to the
Individual level

15. Products
 Searchlight
 Crunches past and current data to
establish patterns and trends on
recruitment
 Drills down from zillions of resumes
to pick the right choices
 Collapses hiring process thereby
saving time and eliminating the risk
of a wrong hire.

16. Products
 Teamtrim
 Workforce analytics tool
 Predicts right people allocation for
projects, entities and operations
 Predicts also the right cost and the right
type of people requirement
 Enables prediction of the right numbers
with matching capability ensuring top
dollar saving
 Analyzes workforce and your projects to
curate the right mix.

17. From Data to Decisions
Operating
Environment
Opportunities
and Problems
Choices
& Risks
Scenarios
Analysis
Operations
Targets:
Efficiency
Productivity
Output
Quality
Performance Enterprise
Data
Searchlight
Teamtrim
Attriscope
Kratu’s Offering – Vital Cog in Next Gen Organization’s Operating Cycle
Historical
data, public
data
Big Data/Machine Learning Algorithms

18. Meeting Core Strategic Concerns
Issues What Kratu Products Address
Recruitment Quality Finding the fit with the Recruitment Quality
Index
Wage Impact Impact on net profit or loss, simulation of
scenarios including currency fluctuations
Attrition Analysis Modeling who might leave, how long
resources might stay
Span-of-Control
Analysis
Span of Control design: effect on productivity,
efficiency, attrition and overall success
Performance
Management
Going beyond performance management in a
vacuum, linking competencies
ROI from Training Returns from training: true cost of training; did
the training work?
Measuring bottom line Impact of Subjective HR Decisions
Measuring Cross-Functional Impact of HRM on Businesses
Managing Risk: Predicting Emergencies and their Solutions

19. Capabilities and
Strengths
Kratu’s team has the necessary ingredients for
success

20. +
Strong Capable Founding Team
 Four-member close-knit founder group translating many
years of shared vision into Kratu
 Technology driven by Silicon Valley based ex-Google and
Microsoft tech leader with 15 patents in Machine Learning
and Neural networks.
 Domain knowledge instilled by 25 -years plus background in HR
business – prime promoters run Pages, top Mumbai-based
recruitment and HR outsourcing firm
 Each member of management team has experience of over two
decades in companies such as Google, Microsoft, IBM, HCL,
Reliance, Xerox,ABN AMRO Bank NV, UBS AG and others

21. All content, including ideas and calculations,
in this document is strictly private and
confidential, and is the intellectual property,
unless publicly-known information, of Kratu
Consulting Pvt. Ltd.
Contact
Sayantan Nandi
+91 9322099919