CoYatri offer a carpooling app in India which helps car owners to reduce the expenses that incur during travel on highways. Car owners will share ride along with the number of seats available and fare.Travelers will check the rides shared to their hometown and books the ride which is feasible for them in terms of comfort and time. Rideshare is the best initiative for the country like India to meet the travel requirements mainly during weekends and festival seasons. Ridesharing will fill the gap existing between travel capacity and travel demand. Team coyatri has done enough research on the private and public transport players in metro's to find the reason between fare fluctuation during weekends and festival seasons and suffering of car owners in baring total cost of traveling by traveling with minimum two vacant capacity. This gave an idea for CoYatri to come up with an carpooling app in India to address city to city travel. Rideshare is social too. It helps in reducing carbon footage on environment and fuel conception for India. As an Indian keeping India green and preserving natural resources for next generation is our responsibility. Do Carpool...Save Green..Save Money

1. CoYatri.com
Bhaskar Saragadam

2. Identity
 CoYatri is an inter-city carpooling portal and app which addresses
the long distance travel in India.
 Long distance travel has to be improved a lot in India due to non-
availability of Bus, train seats and not affordable during peak
seasons.
 It connects the lone travelers who need seats and car owners with
empty seats looking to reduce their Fuel & Toll expenses.
 CoYatri is making road travel Social, more Affordable and more
Sustainable
Observation
Last 30 years: the number of private
vehicles has remarkably increased
increase in the number of
unoccupied seats
tremendous unused
transportation capacity

3. Market
 All the inter-city travelers falls under our target
group .
 Target group of CoYatri is IT & Non IT employees
and Students from Universities.
 Gap existing between the travel demand and travel
capacity.
 People are looking for alternative sources to reach
hometowns
 Increase in price of Fuel day by day making car
owners to think for alternative sources to reduce
their expenses.

4. Go-To-Market Strategy
 Currently CoYatri is operating for free of cost for
both the commuters.
 CoYatri is planning to take service charge per seat
booking ( approx 10% of seat cost).
Strategy
 Online and Offline campaign for acquiring new user
base.
Online
Campaign
Digital Media
Marketing
Social Media
Marketing &
SEO
Offline
Campaign
Campaign at all
IT Hubs & huge
public gathering
areas.
Participating in
relevant events

5. Competition
Competitive Landscape
 Major competitors are BlaBlaCar and Tripda who
entered recently in India.
Competitive Advantage
• 3-tier security (Mobile # Verification, Email Verification,
User identity verification & Social Networking profile)
• Vehicle verification
• One to One customer interaction
• Value added services ( to be integrated in App ).

6. Financials
 CoYatri got Angel funding of $1lakh from Mr. Sudheer
Gaddam ( CEO – Neumeric Technologies Private
Limited)
 CoYatri will take seat handing charges from the car
owners( service charge) of 10% and going to add
travel shopping cart for travelers.
Looking forward for $1Million funding
 90% of funding will be spent on Marketing and
customer Acquisition.
 Remaining will be spent on technology upgradation and
building robust mobile App’s for Android, Iphone and
Windows mobiles.

7. Team
Pradeep Enugala ( CEO & Founder )
Computer Science Engineering, JNTU 2005, Product
Development, Tactical Ops, Marketing
Krishna Vedula ( CTO )
Okhlahoma State University 1993, Software Architecture,
Technology, Big Data Analytics
Bhaskar Saragadam – (CMO )
Electronics Engineering in JNTU and MBA in CMT Business
School