1.
Sprekers
GREG BRENNEMAN
ALLARD DROSTE
VERNE HARNISH
JACCO VANDERKOOIJ
DAVID RENDALL

2.
GREG BRENNEMAN
Right Away & All At Once

3.
“The fastest way to make money
is stop doing things that lose it.”
- Greg Brenneman

4.
“Think money in, not money out.”
- Greg Brenneman

5.
“Whenever I enter a new company, I
take a blank piece of paper and ask:
what would be the most ideal
organization chart, with the best
players in the best place? Most of the
time, only 20% of the boxes are filled
with the right people.”
- Greg Brenneman

6.
“Turn your employees loose, and
let them find their own true
potential.”
- Greg Brenneman

7.
“Money is a wonderful servant but
a relentless master."
- Greg Brenneman

8.
“Check the five pillars of your life:
faith, family, friends, fitness,
finance. Ask yourself: what do I
have to execute on to create the
legacy I would want to create?”
- Greg Brenneman

9.
ALLARD DROSTE
Semco In De Polder

10.
“Bij mij mag een medewerker
single-handed een apparaat
kopen van €300.000. Ik vertrouw
mijn mensen op hun
beoordelingsvermogen.”
- Allard Droste

11.
“Mensen kunnen thuis ook hun
beslissingen en
verantwoordelijkheden nemen,
zonder jouw inbreng. Dus waarom
niet bij jou op de werkvloer?”
- Allard Droste

12.
“Wanneer is werk leuk voor
mensen? Wanneer ze worden
vertrouwd en wanneer ze als
volwassenen hun eigen keuzes
mogen maken.”
- Allard Droste

13.
“Ik geloof heel erg in de kracht van
dromen, zowel voor
leidinggevenden als voor
medewerkers. Bij Aldowa doen we
alsof de gezamenlijke droom al
werkelijkheid is; daar acteren we
dagelijks naar.”
- Allard Droste

14.
VERNE HARNISH
Scaling Up

15.
“When you grow from startup to
scaleup, there is one great barrier,
and it is spelled E-G-O.”
- Verne Harnish

16.
“When people are dependent on
your judgment call for every single
decision (…) then after a while,
they won’t do any thinking of
themselves.”
- Verne Harnish

17.
“You have two jobs: to figure out
the right question for your
business and then find the best
people to answer this question.”
- Verne Harnish

18.
“For EVERY opportunity and
challenge you face, the #1
question is always: WHO?”
- Verne Harnish

19.
“Pricing is perception. You should
always have a premium product
that serves as an ‘anchor’.”
- Verne Harnish

20.
“Always use Ogilvy’s 4 E’s of marketing:
Experience – Exchange – Everyplace –
Evengalism.”
- Verne Harnish

21.
“We are so obsessed with growth
that we forget to bring structure
and predictability in your core
processes.”
- Verne Harnish

22.
“Obsess on easiness and caring.
If you master those two, you have
mastered the essentials of nearly
all the best books on customer
excellence.”
- Verne Harnish

23.
JACCO VANDERKOOIJ
Blueprints For a sSales
Organization

24.
“The best way to go from startup to scaleup is to
start with high-volume/low-profit sales, to high-
volume/high-profit sales. Look at Netflix, LinkedIN,
and the like. They all started with free or low-priced
products, sold at very high volumes. This is very
costly, of course, but it is ‘easier’ for you to then
pivot your product and business to a very high
revenue model.”
- Jacco VanderKooij

25.
“In Europe we are raised to think like a chess
player: every move will be countered by a move
from your competitor. This is often result in ‘action
paralysis’; we overthink so much that we forget to
take action. All because we don’t want to lose from
the chess opponent. What we actually should learn
is to think and act more like how you play Angry
Birds: aim - shoot - aim - shoot - learn - aim - shoot
learn.”
- Jacco VanderKooij

26.
“In order to win more deals, focus
more on educating your
prospects about their problems –
and the possible solutions.”
- Jacco VanderKooij

27.
“Make how you sell as important
as what you sell.”
- Jacco VanderKooij

28.
DAVID RENDALL
The Freak Factor

29.
“How can you AMPLIFY the
‘weaknesses’ in your business?"
- David Rendall

30.
“Dont try to fit in, find the right fit.”
- David Rendall

31.
“What can you STOP doing
tomorrow?”
- David Rendall

32.
“Appreciate your weaknesses,
exaggerate your weaknesses (…)
remember: what makes us weird
also makes us wonderful.”
- David Rendall

33.
DANK VOOR JE AANWEZIGHEID!
NAMENS HET SCALE UP TEAM
Kees de Jong
Pieter van Osch
Bart van Nol
Hannah Boere
Malou Suërs
Anne-Marie Houten
Marieke Harderwijk
Jan Smit
Benjamin van der Veldt

34.
IS JOUW BEDRIJF KLAAR VOOR DE
VOLGENDE GROEIFASE?
Donderdag 1 juni 2017
SCALING UP MASTERCLASS
De unieke ééndaagse Masterclass Scaling Up
(mastering de Rockefeller Habits 2.0,
gebaseerd op het nieuwste boek van Verne
Harnish) is het uitstekende startpunt voor
versnelling van uw groei in 2017.

35.
CONTACT
Atoomclub Amsterdam
Overschiestraat 65
1062XD Amsterdam
0642450230
Info@scaleupcompany.com