Some recent innovations across digital platforms

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DigitalTrends
that createaBang!

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TopicalPostson
DigitalPlatforms
Creating a post on social media around topical events or special days e.g. Janmashtami, Raksha
Bandhan, Dussera, etc. is a form of traditional advertising that embraces current events to
relate to the audience
Brands are increasingly using this method for its several benefits, such as: being a part of a
trending topic, increased conversation and engagement, showing their audience their
creative/funny side, improve SEO ranking etc.
The following slides feature some good examples of topical posts done by Schbang

4. RakshaBandhan
A festival post
with product
integration for
Baskin Robbins

5. RakshaBandhan
A festival post with product integration for Philips

6. Dussehra
https://www.facebook.com/PidiliteDr.Fixit/vid
eos/870753123094046/

7. TopicalPost
Product integration
post by Baskin
Robbins on the
launch of the new
iphone

8. TopicalPost
Post by Fevicol on
the day of heavy
rains in some parts
of the country

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FacebookIntroduces
NewFeatures
1. Facebook Messenger
2. Facebook stories for pages
3. Canvas ads with slideshow
4. Facebook live photos

10. FacebookMessenger:
Engage&Advertise
Whether you're interacting with a long-term customer or someone brand new,
Messenger is one of your most versatile channels.
Make suggestions, encourage purchases and offer support – all in one
continuous conversation

11. Messenger Ads:
Add messenger as a placement for your ad campaigns to achieve great results
Click to Messenger Ads:
Use the power of ad targeting to send customers into a Messenger conversation
Automated Messaging experiences to drive business:
Build relationships in real-time and respond to people right away, right where they are

12. Sephora:Simplifyingbookingswith
Messenger
11% higher booking rate through
Sephora Assistant versus other booking
channels during the holiday season
5 fewer steps required to book a
makeover (3 steps with Sephora
Assistant versus 8 or more with other
booking channels)
Case Study here:
https://www.facebook.com/business/su
ccess/Sephora

13. Facebooklaunchedstories
forPages
The feature is rolling out over this month to all pages,
including brands, news publishers, athletes,
entertainers and nonprofits
People will see Facebook Stories from Pages they
follow or Like in the Stories section on mobile and
desktop
Page admins will see a “Create Story” button on the
mobile app when viewing their Pages
This content won’t show up on the News Feed unless
posted there as well, and will disappear in 24 hours
like all Stories

14. Facebookcanvasadwitha
slideshow
The biggest problem with Canvas
ads was that very few people chose
to expand them in the first place.
Hence the engagement is generally
not very impressive
We tried a canvas ad for Raw
Pressery where there were a bunch
of stunning images used in a
slideshow (non expanded version)
Once expanded the user could shop
from their range of products from
within the canvas
The ad is showing us better sales
than most other ad formats

15. FacebookLive
Photos
An interesting and interactive way
to use Live Photos on Facebook
It encourages an interaction i.e.
“Tap and Hold” and the reveal could
be an animation
This is only a mobile feature, and
the creative has the round Live
Photo icon at the bottom right
A really cool one we created on
Halloween for Baskin-Robbins…

16. FacebookLivePhotos
Once you tap and hold..
View on mobile: http://bit.ly/2z9GHxC

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InstagramIntroduces
NewFeatures
1. Instagram Stories Poll
2. New Creative Tools
3. Add friend to Live Stream
4. Banned Hashtags

18. InstagramStoriesPoll
Instagram has introduced Interactive Poll sticker on Stories, that lets you add a
two-answer poll that friends can answer with a tap!

19. After you’ve taken a photo or
video for your story, select the
“poll” sticker and place it
anywhere you’d like — write
out your own question and
even customize the poll
choices
After you’ve shared your poll,
your friends and followers can
immediately start voting and see
real-time results. Once someone
has voted on your poll, they’ll
see which choice is in the lead at
any given moment
To see your own poll results,
swipe up to open the viewers list.
You’ll not only see how many
votes each option received, but
you’ll also see who voted and
what option they chose. Just like
your story, your poll and its
results will disappear after 24
hours

20. Few of our brands who tried this feature

21. NewCreativeTools
Two new tools to help make your stories even more creative: a color picker for
text and brushes and an alignment tool for text and stickers

22. When you choose a color for your text or drawing
tool, you’ll see a new eyedropper icon at the far
left. Use it to select any color from your photo or
video and apply it to your text or drawing tool
On iOS, when you position text or a sticker on your
photo or video, new blue lines will appear to help you
center it or avoid placing it anywhere that might get
covered up when someone watches your story

23. AddafriendtoLiveStream
Instagram is testing a new feature that lets you
stream live Instagram broadcasts with a friend in
split-screen mode
A small number of users can use it for now, and it
will be rolling it out to everyone over the next
few months

24. To add a friend to your broadcast,
just tap the new icon on the
bottom right (it’s shaped like two
smiley faces)
Select a friend to add, which
will split your screen vertically
Everything else about live
Instagram videos — hearts,
comments, and the option
to save it to your story
afterward — works pretty
much the same

25. Hashtags
ToAvoid

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TwitterIntroduces
NewFeatures
1. 280 character tweets

27. 280charactertweets
Twitter has started testing 280-character tweets, doubling the previous
character limit, in an effort to help users be more expressive

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YouTubeIntroduces
NewFeatures
1. In-app messaging & sharing feature

29. YouTube'sin-appmessagingand
sharingfeature
The feature allows YouTube users
to send their friends videos and
chat from within a new tab in the
mobile app – effectively turning
YouTube into a mobile messenger
of sorts

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MediaInnovations

31. Ahighlyinteractiveadformatdonefor
oneofourbrands:mobilecanvas
A pop up while the user
is browsing a website
CTA: Tap to engage
A landing page with a
bottle mixed with fruits
CTA: Shake to reveal
Bottle shakes and
become blurry to form
a bottle of RAW
Brand’s message is
displayed
final CTA: Try Now
High impressions, high engagement!

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Watchoutfor…

33. Facebookvisualpolls
https://www.facebook.com/BuzzFeedIndia/posts/1627792700614544

34. Retargetingusersbasis
theirTVbehavior
With an aim to bridge TV & Mobile, we are working with vendors to provide a
seamless way to understand and engage with audiences across screens
Drive targeted media ads to an audience basis their media (TV) habits

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ThankYou