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Challenges in Ramp-up of IoT Sensors
Dr. Schekeb Fateh
Who I am?
Background:
o Studied Electrical Engineering at ETH Zurich
o PhD in Integrated circuits and microelectronics
o Ten years of experience in microelectronics
Dr. Schekeb Fateh
Business Development
Email: sfateh@miromico.com
Tel: +41 78 857 08 85
“The electric light did not come from the continuous improvement of candles.”
- Oren Harari
About Miromico
Partner for innovative high-quality services in the areas of integrated circuit design,
embedded systems, and Internet-of-Things (IoT).
Miromico has been founded in 2002 in Zurich, Switzerland, and consists of
department
integrated circuits
department
embedded design
Supply and distribution partner:
Manufacturing and assembly partner:
department
Internet-of-Things
Current situation of the market shows a high demand for
customized and project-based IoT devices
Currently, IoT devices and sensors are typically custom-designed and produced on small scale
o „Project-based“ approach to IoT devices development requires new setup for every instance
o Global demand for affordable high-quality standardized IoT devices and sensors is increasing
o But no truly global-scale production and distribution yet available for LPWAN
Mass IoT device and sensor production is complex
o A diverse set of competences is required to build a fully operational IoT device
o Product scale-up for a diverse set of devices non-existing and costly
o Orchestrated approach needed to produce the IoT devices at scale and distribute them globally
Global market demand of IoT sensors highly dependent on
LPWAN coverage where low-cost gateways are essential
LoRaWAN
Indoor	gateway
WiFi,	Cellular,	and	Ethernet
connectivity	to	the	cloud
o Gateways needed for coverage and currently specific to regional requirements
o Switzerland is the place for PoCs: Swisscom and Swiss Post built national LPWAN coverage
o No LPWAN solution possible without gateways
internet
We see high demand for indoor applications and provide
standardized modules to enable fast prototyping
gatewayLoRaWAN sensor
modules
o Switzerland is covered nationally with LoRaWAN
o It makes LoRaWAN the favorite LPWAN
communication technology to choose
o Standardization and modular design principles for
PoC acceleration
Miromico supplies its customers with LoRaWAN based
sensors and gateway in various verticals
finished	products
retail facility	management	systems
predictive
maintenance
agriculture gateways
Miromico’s LoRaWAN sensors already on field for PoC with
end-customers in facility management services
LoRaWAN
modules
finishedproducts
o LoRaWAN feeback button for service on demand
LoRaWANCellular
Connected IoT devices will surpass cellular in 2021 with more
than 11B devices and continue to grow exponentially
Source: IoT Analytics
Our understanding of production ramp-up for IoT sensors
and gateways
Definition: Ramp-up is the time interval from the end of the prototyping phase to full-volume
production.
ramp-up
start-up production
time
volume per
use case
pilot production
o Time-to-volume directly affects the financial success of a product
o A shorter ramp-up reduces the payback period and improves financial indicators, such as
return on investment (RoI) and return on assets
refinement
Challenges in the ramp-up of LPWAN product portfolio due
to short product lifecycle and rapid technological changes
General trends in consumer electronics:
o Shortening product lifecycles
o Rising market fragmentation
o Rapid technological changes
time	to	quality
ramp-up
IoT trends differ from mobile phone business:
o A diverse set of sensors for various verticals
o Many small-to-medium sized orders with different setup and connectivity
o No mainstream solution available yet – still many customized solutions
Miromico manages complexity in hardware and software to
ramp up modular LoRaWAN indoor gateways successfully
TheThingsNetwork
Loriot
Yodiwo
enclosure	design
and	manufacturing
supply	of	components
assembly	&	verification
PCB	manufacturing
supply	of	modules
Microsoft
Google
Software	complexity:	
o Error	count	in	code
o Size	of	code
o Software	novelty
Hardware	complexity:
o Critical	components
o Coupling	effects
o Hardware	novelty
o Mechanical	problems
warehouse	&	distribution
TheThingsIndustries
Actility
modular	design
Additional costs needs to be considered when planning
ramp-up of IoT devices, in particular gateways
Initial hardware costs:
o Initial investments high for pilot production with MoQ > 3K components
o Enclosure tools’ cost needs a proper understanding of the matter, i.e., off-the-shelf standard
enclosure, low-cost tools to start production and later investments for better (steel-made) tools
o Technical realization is costly and time consuming, in particular testing for reliability
o Certification fees, i.e., FCC, ETSI, etc.
Initial software costs:
o Certifications fees
o Software license fees
o Testing and verification setup
Strategic partners with the right competences to support
Miromico’s vision and supply the markets with IoT products
components modules
modules finished	products
distribution
supply	&
distribution
manufacturing	&
verification
assembly	&
verification
development
coordination sourcesource
Conclusions
o Every IoT application requires different components and connectivity
o A shorter ramp-up reduces the payback period and makes the product financially interesting
o A setup with the right structure, mindset, and right partners is essential
Contacts
Dr. Schekeb Fateh
Business Development
Miromico AG
Gallusstrasse 4
8006 Zurich
Switzerland
Email: sfateh@miromico.com
Tel: +41 78 857 08 85
www.miromico.com

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TheThingsConference 2019 slides of Schekeb Fateh

  • 1. Challenges in Ramp-up of IoT Sensors Dr. Schekeb Fateh
  • 2. Who I am? Background: o Studied Electrical Engineering at ETH Zurich o PhD in Integrated circuits and microelectronics o Ten years of experience in microelectronics Dr. Schekeb Fateh Business Development Email: sfateh@miromico.com Tel: +41 78 857 08 85 “The electric light did not come from the continuous improvement of candles.” - Oren Harari
  • 3. About Miromico Partner for innovative high-quality services in the areas of integrated circuit design, embedded systems, and Internet-of-Things (IoT). Miromico has been founded in 2002 in Zurich, Switzerland, and consists of department integrated circuits department embedded design Supply and distribution partner: Manufacturing and assembly partner: department Internet-of-Things
  • 4. Current situation of the market shows a high demand for customized and project-based IoT devices Currently, IoT devices and sensors are typically custom-designed and produced on small scale o „Project-based“ approach to IoT devices development requires new setup for every instance o Global demand for affordable high-quality standardized IoT devices and sensors is increasing o But no truly global-scale production and distribution yet available for LPWAN Mass IoT device and sensor production is complex o A diverse set of competences is required to build a fully operational IoT device o Product scale-up for a diverse set of devices non-existing and costly o Orchestrated approach needed to produce the IoT devices at scale and distribute them globally
  • 5. Global market demand of IoT sensors highly dependent on LPWAN coverage where low-cost gateways are essential LoRaWAN Indoor gateway WiFi, Cellular, and Ethernet connectivity to the cloud o Gateways needed for coverage and currently specific to regional requirements o Switzerland is the place for PoCs: Swisscom and Swiss Post built national LPWAN coverage o No LPWAN solution possible without gateways internet
  • 6. We see high demand for indoor applications and provide standardized modules to enable fast prototyping gatewayLoRaWAN sensor modules o Switzerland is covered nationally with LoRaWAN o It makes LoRaWAN the favorite LPWAN communication technology to choose o Standardization and modular design principles for PoC acceleration
  • 7. Miromico supplies its customers with LoRaWAN based sensors and gateway in various verticals finished products retail facility management systems predictive maintenance agriculture gateways
  • 8. Miromico’s LoRaWAN sensors already on field for PoC with end-customers in facility management services LoRaWAN modules finishedproducts o LoRaWAN feeback button for service on demand LoRaWANCellular
  • 9. Connected IoT devices will surpass cellular in 2021 with more than 11B devices and continue to grow exponentially Source: IoT Analytics
  • 10. Our understanding of production ramp-up for IoT sensors and gateways Definition: Ramp-up is the time interval from the end of the prototyping phase to full-volume production. ramp-up start-up production time volume per use case pilot production o Time-to-volume directly affects the financial success of a product o A shorter ramp-up reduces the payback period and improves financial indicators, such as return on investment (RoI) and return on assets refinement
  • 11. Challenges in the ramp-up of LPWAN product portfolio due to short product lifecycle and rapid technological changes General trends in consumer electronics: o Shortening product lifecycles o Rising market fragmentation o Rapid technological changes time to quality ramp-up IoT trends differ from mobile phone business: o A diverse set of sensors for various verticals o Many small-to-medium sized orders with different setup and connectivity o No mainstream solution available yet – still many customized solutions
  • 12. Miromico manages complexity in hardware and software to ramp up modular LoRaWAN indoor gateways successfully TheThingsNetwork Loriot Yodiwo enclosure design and manufacturing supply of components assembly & verification PCB manufacturing supply of modules Microsoft Google Software complexity: o Error count in code o Size of code o Software novelty Hardware complexity: o Critical components o Coupling effects o Hardware novelty o Mechanical problems warehouse & distribution TheThingsIndustries Actility modular design
  • 13. Additional costs needs to be considered when planning ramp-up of IoT devices, in particular gateways Initial hardware costs: o Initial investments high for pilot production with MoQ > 3K components o Enclosure tools’ cost needs a proper understanding of the matter, i.e., off-the-shelf standard enclosure, low-cost tools to start production and later investments for better (steel-made) tools o Technical realization is costly and time consuming, in particular testing for reliability o Certification fees, i.e., FCC, ETSI, etc. Initial software costs: o Certifications fees o Software license fees o Testing and verification setup
  • 14. Strategic partners with the right competences to support Miromico’s vision and supply the markets with IoT products components modules modules finished products distribution supply & distribution manufacturing & verification assembly & verification development coordination sourcesource
  • 15. Conclusions o Every IoT application requires different components and connectivity o A shorter ramp-up reduces the payback period and makes the product financially interesting o A setup with the right structure, mindset, and right partners is essential
  • 16. Contacts Dr. Schekeb Fateh Business Development Miromico AG Gallusstrasse 4 8006 Zurich Switzerland Email: sfateh@miromico.com Tel: +41 78 857 08 85 www.miromico.com