Design for Practice - Place

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D S i g n 4 C h a n g eD i g i t a l T r a n s f o r m a t i o n
DSign in Practice - Place

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The Groupe ESC Pau
The "School of Talent(s)" isn't just a slogan; it reflects the very foundation of the ESC Pau.
The mission of a management school isn't to train the best and the brightest, but to develop
talent in all its diversity. With this mind, the ESC Pau has chosen not to follow the crowd
towards standardization, massification, and online diplomas, but to forge a path around the
particular passions and talents of students and faculty.
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The link between people
and place ?
The Third Place is a concentration of Lynchian themes and motifs. The escape into a parallel
universe of video games. The commercial is the result of eighteen months of ad agency
research, in which staff tested five ideas on early adopters across Europe. 'The Third Place'
was the only one that captured the test groups' imaginations.
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Mirrors of functions ?

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Mapping of key processes ?

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School of Talent(s) ?
Technicity
Reflection
Imagination
Cooperation
Method
Action
John Holland

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I. Vision
II. Actors
III. Events
IV. Outcomes
V. Bridges
The notion of Place

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Moshi Monsters ?

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• Cecile Balmond – Informal
• (Work) spaces aren’t bound by
technology but by vision
• Rules aren’t boundaries, just
considerations
• Vision, actors, events, outcomes,
gateways
The Workplace

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The Market Square

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The Market Town

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The Supermarket

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The Mall

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Digital Transformation
Adapt managerial
practices
#Practices
#People
Integrate the evolution
of use scenarios
#Place
Explore the context of
the workplace
4Ps of
Digital
Transformation
© Schlenker & Chantelot, 2014
Appropriate
physical and digital
technologies
#Platforms
1. Everyone Will Have the Web
2. The Browser Will Be the Operating
System
3. Business Will Live in the Cloud
4. Everything Will Be Social
5. Software Will Eat the World
Marc Andreessen

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Cuvée spéciale « Maria »
Lieu :
Plateforme:
Gens :
Pratique :

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Le béret ESC Pau
Lieu :
Plateforme:
Gens :
Pratique :

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Le journal DSign4Change
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Plateforme:
Gens :
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24 Heures d’innovation
Lieu :
Plateforme:
Gens :
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Portal
http://DSign4Change.com
Follow DSign4change on
The portal DSign4Change.com is designed to:
Provide a central information hub for course participants
Identify the evolution of the students’ needs and objectives
Introduce the course facilitators
Describe and document the learning experience(s)
Promote the DSign4Change community
Curate targeted research themes and discussions