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ProgrammabilityPotential for creating more responsive applications (combats bad perception left by WAP)Critical personal dataEvery application will access personal user profile in some formCustomizations, preferences, authentication information, personal information (contacts, tasks, appointments, etc.)Mobile payments (credit cards, account information, e-tickets)Asynchronous CommunicationMost applications are best described as event-based―core of the application logic is to react to some external events.Aesthetic, convenient user interfaceApplications need pleasing, simple and responsive user interfacesAlways-on network connectivityAlmost all applications heavily rely on network connectivity. Integration of data from the desktop (office, enterprise, school) to mobile device. Access anytime, anywhere is what increases utility of the mobile applications.
Emm Introduction 2013
Introduction Managing Information Systems Lee SCHLENKER – EMLYONThe EMLYON Business SchoolLyon – March 04, 2013
IT Doesn’t Matter • Nicolas Carr compares IT to previous tech revolutions such as railroads and electricity. In what ways is IT different? • What proof can you offer that information technology in business no longer provides competitive advantage? • Does the pervasiveness of IT mean there will be less innovation now? • Hasnt competitive advantage come from unique use of the technology, not just from the technology itself? What examples can you give? • Do recent advances in Cloud Computing and Mobile Applications confirm or contradict Nicolas Carrs claims?Objectives Problem IS Information Internet
Commoditisation • Over the last 70 years we have repeatly seen proof of innovation in IT : the spreadsheet, the ERP system, Social Network Applications • In the early days, companies created their own legacy systems to put these ideas into practice • As the technologies matured, companies editors standardized these applications in the form of Simon Wardley, "Cloud Computing - Why IT Matters" products. • Inevitably these products become simple commodities
Technology and Innovation • Conflict and opportunity – is there a business problem to solve? • Suitability – is it adjacently possible? • The Roadmap– how does technology provide a vision ofWhere Good Ideas Come From, by Steven Johnson « better » • The Happy End – how do we best measure the results
The definition of information • From an objective point of view, information refers to date in context that conveys meaning to an individual. • From a subjective point of view, we could suggest that it’s the individual’s perspective of the data that implies meaning. • Given these definitions what meaning do Wikileaks, Twitter, or Facebook have?Objectives Problem IS Information Internet
Structured data • Structured data refers to data that cabn be easily represented in textual/numeric form and stored in a database. • Structured data is often logically organized around a data model or data object. • Such models permit companies to compare and aggregate data in databases, datamarts and data warehouses.Objectives Problem IS Information Internet
Non-structured data • Data is considered « non-structured » if we can’t predefine its attributes and store it in a table or data base • Examples of this kind of data include press clippings, videoclips, and songs • In reality, this data isn’t « non-structured » - its just that its attributes involve « complex » relationships http://jean.marie.gouarne.online.fr/bi.htmlObjectives Problem IS Information Internet
Defining an Information System A business information system is an organized set of resources (platforms, applications, procedures, data and people) that capture the meaning of workObjectives Problem IS Information Internet
The objectives of an IS Actionnaires Actifs Demandes en temps réel ... Employées Société Compétition Mobilité “made in” “made by” Valorisation des tâches ... ... L’organisation Clients Partenaires Fidélité ? Peu de barrières d’entrée Vrai coûts Acquisitions, OPA ... ...To help us understand the motivations, experience and objectives of the internal and external clients of the organizationObjectives Problem IS Information Internet
The traditional description of an ISObjectives Problem IS Information Internet
Information Systems are a question ofperspective • The financial perspective (entreprise resource planning) • The logistics perspective (supply chain management) • The client perspective(client relationship management) • The community perspective(social media)Objectives Problem IS Information Internet
The Web as a set of information flows • The Internet is only one component of the Web • Web sites and portals are only isolated endpoints of information flows • We capture the information flows on Twitter, Deezer, Facebook and NetvibesObjectives Problem IS Information Internet
Digital footprints and clickstreams • Before the Web we assumed that our digital footprint was as ephemeral as a phone • Clickstreams can provide a level of intelligence about how people use the Web • Innovative companies have figured out how to deliver great Web-based services by divining clickstream patterns • We have yet to aggregate the critical mass of clickstreams in a database of intentionsObjectives Problem IS Information InternetProf. Lee SCHLENKER
Zaarly • Zaarly is a buyer-powered market - focus on what people want than what they have • Creates a broad, transparent, and social marketplace • 43 percent of the items are requests for "stuff, 40 percent for services, and 17 percent for "access to experiences“ • Business model based on transactional sales Intro Impact Application Metrics
Context over Process • Context : The setting (circumstances) in which an event occurs • Process : A structure of activities and tasks in response to customer demands • Processes are models whereas context reflects patterns of interaction Saavedra • Context has geographical and social dimensions Intro Impact Application Metrics
Changing IS skills • Analyse the user experience and the context in which they « work » • Design applications essentially from web services • Understand how the various mobile platforms are built • Develop mobile strategies that match the underlying business models Intro Impact Application Metrics
Giving « an application » new meaning • Aesthetic, convenient user interface • Asynchronous Communication • Always-on network connectivity • Critical personal data • Built-in interactivity Intro Impact Application Metrics
Revenue Models • Advertising revenue • Brand Takeovers • Download fees (and upgrades) • In-app purchases • Subscriptions • Two-sided model (the app as a platform) Paulina Delgado Soots Intro Impact Application Metrics