A basic introduction to User Centric Design by Siyabonga Africa - School of Data fellow for South Africa.

1. The User Experience Design
of Everything
The User Experience Design of Everything @siyafrica

2. “The experience is about how we get there, not
the landing place.”
–Bill Buxton - Author: Sketching User Experiences
The User Experience Design of Everything @siyafrica

3. The first day for a User Experience Designer
http://youtu.be/OmbA2S_wU-k
The User Experience Design of Everything @siyafrica

4. “User experience design (UXD or UED) is the process of
enhancing customer user satisfaction and loyalty by
improving the usability, ease of use, and pleasure provided in
the interaction between the customer user and the product.”
–Wikipedia
The User Experience Design of Everything @siyafrica

5. The Roots of UX
The Age of Experience
1900s 1955 1970s 1995 Beyond
The User Experience Design of Everything @siyafrica

6. The Age of Machinery
• The machine era of the early
1900s.
• Early UX was meant to cut time
on the assembly line.
• Also helped shape the ease
and speed of use of the
telegram and telegraph.
• Later on the fields of
ergonomics for office
productivity.
The User Experience Design of Everything @siyafrica

7. The Disney Experience
• One of the early experience
designers: Walt Disney.
• Able to extend the experience
of a physical product by making
a service that evokes an
emotion.
• Forced Perspective in
Disneyland.
The User Experience Design of Everything @siyafrica

10. The Age of Computing
• The Xerox Parc was the
original PC to include a
graphical user interface (GUI)
and new interaction design:
keyboard and mouse.
The User Experience Design of Everything @siyafrica

11. The Dawn of the UX Designer
• Norman Donald, Apple Inc. UX
Architect
• “User-centered design means
working with your users all
throughout the project.”
The User Experience Design of Everything @siyafrica

12. The Experience Age
Ushered in by Jared M. Spool - 2007
The User Experience Design of Everything @siyafrica

13. The Foundation of UX
The User Experience Design of Everything @siyafrica

14. “User-centered design means understanding what your users
need, how they think, and how they behave - and
incorporating that understanding into every aspect of your
process.”
–Jesse James Garret - UX designer and co-founder of Adaptive Path
strategy
The User Experience Design of Everything @siyafrica

15. UCD
• It’s a process in which the
needs, wants and limitations of
the users of a product are
given extensive attention at
each stage of the design
process.
• It answers questions about
their tasks and goals and uses
the findings to help in
development and design.
The User Experience Design of Everything @siyafrica

16. UCD
• In the design of a website/app UCD
answers the following:
1. Who are the users?
2. What are the users’ tasks and goals?
3. What are their experience levels?
4. What functions or information for the
users need?
5. How do users think the product
should work?
• The answers inspire product design and
drive product development.
The User Experience Design of Everything @siyafrica

17. Persona: A behavioral representation of the user
type
The User Experience Design of Everything @siyafrica

18. UX Design transcends a number of disciplines
The User Experience Design of Everything @siyafrica

19. The Importance of UX
The User Experience Design of Everything @siyafrica

20. “Intuitive design is how we give the user new
superpowers.”
–Jared M. Spool - Author: Website Usability: A Designer’s Guide
The User Experience Design of Everything @siyafrica

22. Features of Great UX Design
1. It’s invisible;
2. It’s cultural;
3. It’s multi-disciplinary.
• Great UX also extends beyond the interface of the
product.
The User Experience Design of Everything @siyafrica

24. When in doubt…turn to your
PRInCiPleS
The User Experience Design of Everything @siyafrica

25. Indiana University School of Informatics and Computing Prof. Marty Siegel

26. P R In Ci P le S predispositions research insights
Concept/Concept
Systems/Core
prototypes strategy
The User Experience Design of Everything @siyafrica

27. It’s not a process
It’s iterative
The User Experience Design of Everything @siyafrica

28. Predispositions
• Axioms, claims, assumptions,
initial hypotheses.
• Put in the beginning of the
design explanation by making
sure all points of views are
represented.
• E.g) Everyone is entitled to an
education.
The User Experience Design of Everything @siyafrica

29. Research
• Designs need to be based on an
understanding of existing knowledge.
• 3 types:
1. Literature: Wikipedia, published
articles etc
2. Observations: shadow studies,
interviews etc
3. Collections: gathering of evidence
from popular culture, of things that
are inspirational or whimsical.
The User Experience Design of Everything @siyafrica

31. Proto-Personas
One’s best guess at who’s using your product and why.
The User Experience Design of Everything @siyafrica

32. Insights
• An interpretation of research
which may identify a problem
with an existing situations or a
version of something better.
• E.g) To make education
accessible to everyone it’s a
good idea to move a physical
campus into a community.
The User Experience Design of Everything @siyafrica

33. Concepts/Concept
Systems/Core
• Concept: An idea for a change in a human environment that follows from an insight.
• Concept systems: a number of concepts that work together in concert to create a coherent
improvement to a collective human condition.
• E.g) shopfront stores.
The User Experience Design of Everything @siyafrica

34. Prototypes
• A method of expressing a
concept/systems of concepts before
production.
• 3 types:
1. Exploration i.e. paper
prototypes
2. Appearance i.e. higher fidelity
paper prototypes of Photoshop
designs
3. Working i.e. MVPs that are
functional
The User Experience Design of Everything @siyafrica

35. Strategies
• An implementation plan for concept systems.
• 3 types:
1. Enterprise strategies: assess market viability.
2. Technical strategies: assess the technical
feasibility.
3. Social strategies: predict the social impact.
The User Experience Design of Everything @siyafrica

36. Conclusion
The User Experience Design of Everything @siyafrica

39. Ngiyabonga, Thank you, Danke, merci
The User Experience Design of Everything @siyafrica