1. Agenda
What is Blu-ray

Blu-ray authoring levels

Producing BD-R/RE (recordable)

Producing BD (replicate)


2. Caveats
Seminar is very broad

Most of it very high level

Supplemented by extensive Q&A at the

end with very knowledgeable product
people

3. What is Blu-ray?
What’s on the disc

Types of Blu-ray discs

Blu-ray security

Other details


4. Key Video Related Specs
MPEG-2 MPEG-4 VC-1
AVC/H.264
Profile/Level MP@HL, HP@L4.1, AP@L3
MP@ML MP@L4.1
Primary Video 40.0 Mbps 40.0 Mbps 40.0 Mbps
Stream (Max
Data Rate)
Configuration 1080i (30 fps) 1080i (30 fps) 1080i (30 fps)
1080p (24 fpc) - 1080p (24 fpc) - 1080p (24 fpc) -
480 60i 480 60i 480 60i
http://www.emedialive.com/articles/readarticle.aspx?articleid=11397#iib

5. Key Audio Related Specs
LPCM Dolby Dolby Dolby DTS DTS - HD DTS - HD
Digital Digital Lossless Digital Hi-Res Master
Plus Surround Audio Audio
Max bit rate 27.748 0.640 1.664 18.64 1.509 6.0 24.5
(Mbps)
Bitstream CBR CBR VBR VBR CBR CBR VBR
Max channels 8 5.1 7.1 8 5.1 8 8
Bit/sample 16, 20, 16-24 16-24 16-24 16, 20, 24 16, 20, 24 16, 20, 24
24
Frequency 48, 96, 48 48 48, 96, 48 48, 96 48, 96,
192 192 192
Codec Type Lossless Lossy Lossy Lossless Lossy Lossy lossless
Max streams 32 32 32 32 32 32 32
http://www.emedialive.com/articles/readarticle.aspx?articleid=11397#iib

6. Blu-ray Disc Types
Replicated discs Single-layer - 25 GB
(BD) Dual layer - 50 GB
Recordable Disc BD-R (recordable), single and dual layer
types BD-RE (recordable-erasable), single and dual
layer
BD9/BD5 Dual (8.5 GB) and single layer (4.7 GB)
formats on DVD-+R discs
Mini-Blu-ray 8 cm with 7.5 GB capacity
AVCREC Record Blu-ray compatible content to DVD-
+R (camcorders)

7. Blu-ray Copy Protection
Advanced Access Required for replication

Content System  License fees apply
(AACS) (encryption)  Reportedly cracked
BD+ (June 2007) Optional technology

 Can be title specific
 License fees apply
 Reportedly cracked in 3/2008
(www.slysoft.com)
BD-ROM Mark Cryptographic data stored differently than

normal data on replicated disc (players
can’t play
 Prevents copying by unauthorized
replicators

8. Other Details
Minutes of video (at Single-layer (25 GB) - 133
25 mbps) Dual-layer (50 GB) - 266
Max bitrate 40 mbps
1 X speed equals 36 mbps (compared to 10.5 mbps
for DVD and 1.2 mbps for CD)

9. Blu-ray Disc Authoring Levels
HDMV - High Definition Movie Mode

BDAV - Blu-ray Audio/Video

BDMV - Blu-ray Disc Movie

BD-J - Blu-ray Java


10. BDAV - Blu-ray Audio/Video
High definition video, no menu

Play list played using Blu-ray player’s

internal player

11. BDAV - Blu-ray Audio/Video
Lowest level of Blu-ray functionality

MPEG-2 only, limited to 15 mbps

A feature of many consumer editing

and authoring programs

12. BDMV - Blu-ray Disc Movie
High definition video

Extends conventional DVD authoring features to

Blu-ray capacities

13. BDMV - Blu-ray Disc Movie
Available in Adobe Encore and

Sonic DVDit HD (very accessible)
All codecs, no data rate limits

Great format for in-house use

Can’t replicate discs produced by

either program, just record multiple
copies
Developer choice, not format

limitation

14. HDMV - High Definition Movie Mode
High definition video

Additional presentation and interactive features

(information overlay)
Image courtesy of Sonic Solutions

15. HDMV - High Definition Movie Mode
Available in Sonic Scenarist, Sony

Blu-print and NetBlender DoStudio
All codecs, no data rate limits

Many additional Blu-ray functions

with no programming necessary
Interface still challenging, but don’t

have to write code
Can replicate disks (or record)


16. Scenarist - HDMV
Image courtesy of Sonic Solutions

17. BD-J - Blu-ray Disc Java
High definition video

Full access to Blu-ray spec including web

interactivity, gaming and quizes
Image courtesy of Sonic Solutions

18. BD-J - Blu-ray Disc Java
Available in Sonic Scenarist, Sony

Blu-print and NetBlender DoStudio
All codecs, no special data rate

Full access to Blu-ray spec

Can replicate disks (and record)


19. BD-J - Blu-ray Disc Java
Java is generally

written in a separate
program, then
added to project as
compiled JAR files
Scripting may be

required
On-Q’s visual

development
environment
(shown) specific for
Blu-ray

20. HDMV vs. BD-J
HDMV BD-J
 
HD Video
 
HD Audio
 
Full color Graphics
 
Information Overlays
 
Menus over Video
 
Picture-in-picture

Interactive Games

Network Connectivity

Persistent Storage Access
Slide courtesy of Sonic Solutions

21. Blu-ray Authoring Levels - Summary
Most advanced discs will need BD-J

Will probably require scripting, but there are visual

options
To access full set of HDMV features

Will need to buy a new authoring program (or

upgrade Scenarist)
Corporate and event types

Can easily and affordably extend DVD authoring

to Blu-ray recordable
Can’t replicate


22. Production Workflows
General Considerations

Which codec?

Which encoder?

BD-R/BD-RE

BD Replication


23. Which Codec?
MPEG-2

Fast encoding, easy to decode

Very good quality at 25 mbps and higher

H.264

Better quality than MPEG-2, but probably only

noticeable at 25 mbps and below
Slow rendering, hard to decode

VC-1 - not widely supported in encoding tools


24. Which Encoding Tool
Any trusted tool with

solid output templates
(Compressor shown)
Hardware acceleration

becoming available
PyroAV ($3,495) -

MPEG-2/H.264 co-
processor
8X improvement over

software only
www.adstech.com


25. BD-Recordable
Compatibility issues

Authoring options

Authoring workflow

Choosing a Blu-ray Recorder

Automated Blu-ray record/printers


26. BD-Recordable - Compatibility Issues
Incompatibility risks

First BD players shipped before BD-R/RE was

available for testing
Manufacturers focus on Hollywood BD titles,

not corporate and event types
As a result

Not all BD players can play BD-R/RE discs

Not all BD players can play BDMV titles

Can depend upon firmware revisions

Google quot;blu-mondayquot; quot;jan ozerquot;


27. BD-Recordable - Compatibility Issues
Playstation 3 (1.6 + DVDit patch) ------- BD-R, BD-RE

Sony BDP-S1 (1.55) ------- BD-R, BD-RE, DVD-R (when AACS

folder is removed)
Sony BDP-S300 (3.2) -------BD-R, BD-RE

Pioneer Elite BDP-HD1 ------- BD-R, BD-RE

Samsung BD-P 1000 (1.0 firmware) ------- BD-R, BD-RE

Samsung BD-P 1200 ------- BD-R (mixed results - could be

certain media that works)
Samsung BD-P 1400 -------BD-R, BD-RE

Panasonic DMP-BD10 (A) ------- BD-R, BD-RE, DVD-R

Philips BDP9000 ------- unknown

LG BH-100 ------- no

http://forums.support.roxio.com/index.php?showtopic=20850 (Roxio is a Sonic subsidiary)

28. Minimizing Compatibility Issues
BD recordable works best when

producing for small group of players
Test early in the process

Notify viewers of compatibility risks

Notify them that firmware upgrades can create

compatibility issues
Once you find combination that works

(burner/media), don’t change

29. BD-Recordable Authoring
BDAV - No menus

Very simple program interfaces

Available from Cyberlink, Ulead and others

BDMV - DVDit HD, Adobe Encore, Adobe Premiere

Elements
Identical to SD DVD production interface - just choose a

different preset and input higher res content

30. BD-Recordable Create disk
Set relevant

options and
start recording
Expect longer

rendering and
writing times

31. BD-Recordable Disk Pricing
Brand R/RE Layers Speed Cost
Verbatim BD-R 1 2X $16.99
Verbatim BD-RE 1 2X $19.99
Panasonic BD-R 1 2X $17.49
Panasonic BD-R 2 2X $49.99
Sony BD-R 2 2X $31.99
Sony BD-R 1 2X $16.99
Other options include discs on spindle and printable discs.
Prices from www.supermediastore.com and www.meritline.com

32. BD-Recordable Choosing a Burner
Compatibility

Check with authoring vendor

Google “drive name” “authoring software”

Check who produced recorder

Speeds/feeds

Make sure can burn dual layer (first drives couldn’t)

Make sure at least 2X (4X if possible)

Internal/External - External drives support multiple

workstations
Bundled software - Mac/Windows data backup

My drive? LaCie Blu-ray D2 recorder

http://digitalcontentproducer.com/videoencodvd/revfeat/test_drive_lacie/

33. BD-Recordable Reproduction
- Small Quantity
Most disc printer/recorder vendors now

support Blu-ray
Low end - Primera Bravo SE Blu

CD/DVD/BD Publisher
$2,995

20 disc capacity

2X write speed

1 Recorder capacity

4800x1200 dpi

Windows-only software

No network

No API


34. BD-Recordable Disc Publisher
for On-Demand Production
Rimage Producer 7100N/8100N

2 or 4 recorders

300 Disc Capacity

Patented, Robust Robotics

Durable, UV Resistant Thermal Printing

– Silkscreen Quality
Production server appliance for on-

demand networked usage
API for integration with 3rd party

applications; e.g. archiving, asset
management, watermarking etc

35. BD-Recordable Disc Publisher
for Networked Workgroups
Rimage Professional 5100N or 5300N

1 or 2 recorders,

50 or 100 Disc Capacity

Patented, Robust Robotics

Durable, UV Resistant Thermal

Printing – Silkscreen Quality
Professional-class appliance for

collaborative networked usage
API for integration with 3rd party

applications; e.g. editing, authoring,
encoding/transcoding, etc

36. Blu-ray Duplication - Service
Bureau
Not generally available

Prices still quite high (Blu-ray/DVD)

1-499 - $38.20/$2.55

500 - 999 - $37.30/$2.49

www.duplicationondemand.com

All prices for duplication/print in a sleeve


37. Replication - Agenda
Authoring for replication

Licensing and other fees

Replication

Lay of the land

Fees and prices


38. Replication - Authoring
Three programs

Sony Blu-print

$50K plus first year support of $10,000

Sonic Scenarist

$35,000

NetBlender - DoStudio

$249/month

Ships in May, 2008


39. Authoring for Replication
Components of the total solution

Encoding

Menu design

BD-J authoring

HDMV authoring

Emulation

Verification


40. Authoring for Replication
NetBlender Sonic Sony Blu-
Scenarist Print
DoStudio
Third party Cinevision Third Party
Encoding
PhotoShop Scenarist Blu-Print
Menu design
Designer PS
DoStudio Scenarist BD Blu-Print
HDMV authoring
Edition
DoStudio Scenarist BD On-Q Create
BD-J authoring
Edition
Third party Scenarist BD Third party
Emulation
Edition
Third party Third party Sony Verifier
Verification

41. Evaluating Authoring Options
ID costs associated with all required

components (compare apples to apples)
Arrange for a demo

ID all required BDMV/BDJ features, including copy

protection
Learn how each feature is implemented

Find best match between your needs and your

technical skills or ID skills you’ll need to acquire
Obtain and speak to references

Ask of a list of titles produced


42. Licensing
Advanced Access Content System

(AACS)
Blu-ray Disc Association (BDA)


43. AACS Licensing
Advanced Access Content System

Content protection

Required for Blu-ray Replication

Costs:

Fixed: $3,000 one time up front payment

Fixed per project ~ $1,585

$500 is to generate content certificate

$800 is media key

~$285 - miscellaneous

$.04/disc (paid to replicator then passed through)


44. Blu-ray Disc Licensing Levels
No license

Can’t use BD logo on product or marketing materials unless

replicated at licensed replicator
Free license

Use BD logo, but not Region Protection Code logo

Not listed as licensee on association web site

http://www.blu-raydisc.info/license_app/lla_apps.php

Content Participant Agreement - Light ($500/year)

Use RPC code, but no third party beneficiary rights

Listed as licensee on association web site

http://www.blu-raydisc.info/license_app/cpalight_apps.php

Content Participant Agreement ($3000/year)

http://www.blu-raydisc.info/license_app/cpa_apps.php


45. BD Disc Licensing Scenarios
Corporate - Record or replicate for in-house use, or free

distribution for marketing
No license required, can’t use logo unless replicate in licensed

authoring house
Event videographer - sell low volumes to targeted markets

Free license so can obtain and use logo

Independent movie producer - sell and distribute

CPA-Light - $500/year, get listed on BDA web-site, regional content

protection codes plus the logos
Movie or television studio - CPA

For more information

http://www.blu-raydisc.info/index.php


46. Replication - Lay of the Land
Few true replicators, like Sony/Technicolor

They deal with studios directory

Minimum order quantities in multiple thousands

Second tier - job aggregators (PacificDisc)

Aggregate jobs and take to first tier

Minimum order quantity around 1,000 units

Third tier - deal with PacificDisc and other

second tier vendors

47. Replication Procedures
Deliver data in Cutting Master Format

On tape, hard disk or FTP

Can’t deliver on BD-Recordable

Have AACS license in hand


48. Pricing - PacificDisc
Questions:

Per layer setup fee? ($500 per side)

AACS up front and per disc? ($1,585 up front plus

$.05/disc)
Single/dual layer pricing?

Bulk, packaging, shrink-wrapped?

Colors in printing? (Pacific disc is 5, with

additional color at $.03/per disc)
Re-order setup (quantity dependent, sometimes

waived)
http://www.pacificdisc.com/PricingBluRay.html

49. Pricing - PacificDisc
Bulk Retail-Ready
Quantities BD-25 BD-50 BD-25 BD-50
1,000 - 2,499 $2.95 $4.25 $3.85 $5.19
2,500 - 9,999 $2.25 $3.35 $3.15 $4.25
10,000 - 24,999 $1.95 $2.85 $2.69 $3.59
25,000 - 49,999 $1.75 $2.55 $2.44 $3.24

50. Replication - Pros/Cons
Pros Cons
Full featured Blu-ray More complicated
 
authoring programs
Most compatible

disc Licensing

Copy protection More expensive in
 
(such as it is) low quantities

51. Recording - Pros/Cons
Cons
Pros
Incompatibility

Inexpensive,

issues
accessible authoring
Can’t access full

Inexpensive for

Blu-ray feature set
small quantities
Expensive to

reproduce

52. Questions