Presentation by Tom Jarman, Keydynamic & HAB housing Ltd

1. Tom Jarman
Knowing Crowd
Lessons from £2M world record equity crowd
funding by Hab Housing Ltd

2. Crossing the Chasm
(Crowd) Funding
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3. © Keydynamic Ltd

4. The Funding Journey
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5. Enterprise Investment Scheme
Enterprise Investment Scheme
PR
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6. £1,974,300 raised, 642 investors
World record for equity crowd funding platform
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7. Qn: Are crowd investors like other investors?
VC / Angels
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8. A: No – crowd investors have their own reasons to invest, eg:
Valuation
“Well its very difficult to use a scientific method to value companies as early
stage as ours so we took a simpler approach. Basically we worked out how
much money we needed using our financial forecasts and then decided how
much equity we were prepared to give away and that gave us our initial
valuation.
From the response we've had I guess we must have got it more or less right ”
You may have your doubts about this approach – but this is an excellent and
successfully crowd funded business that people believe in
The value of trust
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9. Crowd investors value:
eg
• Communication
•
• Clear vision
• Openness
•
• Trustworthy
•
• Management
•
commitment
•
Shared goals and
dreams
Common interests
Easy to relate to
Involvement
Tax breaks
Most crowd investors need a knowing and trusting
relationship with you and your company
Crowdcube is an excellent platform on which to
build that relationship.
However:
It is the Company’s job to build these
relationships
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10. Knowing Crowd
Questions?
tom@keydynamic.com
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