Emerging Best Practices in Dynamic Pricing

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A talk from PocketGamer Connects in early 2016. High level trend analysis (do's and don'ts) of IAP-based monetization. If you're figuring out how IAP fits into an overall monetization strategy, this is the deck for you.

Mobile

© 2016 Scientific Revenue. Confidential Material.
Emerging Best Practices in Dynamic
Pricing
Ted Verani
VP, Business Development
January 2016

© 2016 Scientific Revenue. Confidential Material.
What we do: Increase IAP revenue
Scientific Revenue provides a dynamic price management solution for mobile
games that boosts in-app purchase revenue. We match the right prices with
the right players at the right times, to keep players engaged, increase
conversion, and grow profits for game publishers.

© 2016 Scientific Revenue. Confidential Material.
Not About Game Design
• Not About: Game design
or How to Design a
Monetization UX or Coin
Stores or …
• About: The evolving use
of IAP as part of a
winning monetization
strategy
• We have LOTS of
information about Game
Design on our website
http://www.scientificrevenue.com/resources/

© 2016 Scientific Revenue. Confidential Material.
Not a Trend: The IAP Revolution is Over

© 2016 Scientific Revenue. Confidential Material.
Not a Trend: The Big Data Revolution is
(Also) Over

© 2016 Scientific Revenue. Confidential Material.
Trend 1: Continuous Optimization

© 2016 Scientific Revenue. Confidential Material.
More Trend 1
• Left: Number of new users by date and hour, lighter = more
• Right: Number of purchasers by date and hour, lighter = more
• People who join at noon are 4 times more likely to spend than people who join at 5 AM (in this game)

© 2016 Scientific Revenue. Confidential Material.
Trend 2: Game Specific Optimization

© 2016 Scientific Revenue. Confidential Material.
Trend 3: Feeder Apps
http://lloydmelnick.com/2015/10/14/why-your-business-model-should-not-rely-on-
in-app-purchases-only/

© 2016 Scientific Revenue. Confidential Material.
Trend 4: Go Global

© 2016 Scientific Revenue. Confidential Material.
Trend 5: Fairness

© 2016 Scientific Revenue. Confidential Material.
Trend 6: Training Users

© 2016 Scientific Revenue. Confidential Material.
Trend 7: Premium Apps for Strong
(Children’s) IP

© 2016 Scientific Revenue. Confidential Material.
Trend 8: DLC for Premium Apps

© 2016 Scientific Revenue. Confidential Material.
Thank You
Ted Verani
Head of Business Development
ted@scientificrevenue.com
@veran1

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2. © 2016 Scientific Revenue. Confidential Material. What we do: Increase IAP revenue Scientific Revenue provides a dynamic price management solution for mobile games that boosts in-app purchase revenue. We match the right prices with the right players at the right times, to keep players engaged, increase conversion, and grow profits for game publishers.

3. © 2016 Scientific Revenue. Confidential Material. Not About Game Design • Not About: Game design or How to Design a Monetization UX or Coin Stores or … • About: The evolving use of IAP as part of a winning monetization strategy • We have LOTS of information about Game Design on our website http://www.scientificrevenue.com/resources/

7. © 2016 Scientific Revenue. Confidential Material. More Trend 1 • Left: Number of new users by date and hour, lighter = more • Right: Number of purchasers by date and hour, lighter = more • People who join at noon are 4 times more likely to spend than people who join at 5 AM (in this game)

Editor's Notes

1/18/2016
1/18/2016
1/18/2016

Emerging Best Practices in Dynamic Pricing

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