These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013.
In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
Why content curation is a new form of communication
1. Why content curation is
a new form of communication
Talk at the
University of San Francisco 9/17/13
@gdecugis
Guillaume Decugis
Co-Founder & CEO, Scoop.it
9. Attention scarcity transformed content
strategies
“Content is king”
Bill Gates
Microsoft
“Brands must become media to
earn relevance”
Brian Solis
Altimeter Group
@gdecugis
12. Communication post Web 2.0
The
Famous
All of Us
The
Storytellers
Content
Curators
Opportunity
The Rest of Us
@gdecugis
All of Us
13. ContentCurator ?
“Someone who finds, groups, organizes
and shares the best and most relevant
content on a specific issue”
RohitBhargava
Influencial Marketing Group
“A Web Super Hero”
Steve Rosenbaum
Curation Nation
@gdecugis
14. The Interest Graph: where Social
Discovery meets Search Relevancy
discover
Social Graph
Interest Graph
noisy
relevant
Search
find
@gdecugis
15. The opportunity for individuals,
organizations and businesses
Interest-based
publishing-by-curation
@gdecugis
21. Independent professionals
-
Show professional expertise
Research a topic
Generate business leads
Save time
Some have audiences > 1MM views
"Content curation will help to establish oneself
as a knowledgeable resource who adds value
to a topic or community."
Lauren Moss, Architect
(http://www.scoop.it/u/myd-studio)
"Over the past years I've tested different
content curation sites and found Scoop.it to be
the leader in both innovation and traffic
building potential.”
Brian Yanish, Marketing Consultant
(http://www.scoop.it/u/brian-yanish)
@gdecugis
22. Startups & SMB’s
-
Show thought leadership
Share a vision
Educate a nascent market
Improve SEO
Show press traction
Leverage Web site integration
Some have indexed 50,000 more pages in
search engines and reached audiences in
100,000’s
HealthCare Mobile, mobile app developer
(http://blog.healthcaremobile.com/)
Ecovadis, supply chain software
(http://market-news.ecovadis.com)
IS Decisions, IT software
(http://www.scoop.it/u/IS_Decisions))
Open Garden, wireless technology
(http://mesh.opengarden.com)
@gdecugis
23. Non-Profits
CancerCommons, Cancer Research
Accelerate the learning cycle on cancer
treatments:
- Educate patients on latest research
- Provide research digests to clinicians
Ashoka, Social Entrepreneurship
Promote change through social
entrepreneurship initiatives:
- Find quality content for their
newsletters
- Keep their community engaged
@gdecugis
24. Entreprise
-
Increase social media, web site or
newsletter engagement
Team curation
Internal communication
Community contributions
SEO
Orange, European mobile operator
PepsiCo HR, Food & Beverage
Ring Central, Cloud-based phone
system
Reed Exhibitions, Largest event
producer
Havas Worldwide, Global advertising
@gdecugis
25. Educators
-
“Text book in the cloud”
Develop students’ critical thinking
Develop personal brand
"Seriously, more people know me
from Scoop.it than all my research
published in academic journals.”
Seth Dixon, Rhode Island College
Professor
“[Using Scoop.it]gave my kids the
opportunity to make several
decisions about the quality of the
content that they were finding on a
controversial topic.”
Bill Ferriter, 6th grade teacher, North
Carolina
@gdecugis
26. Are you ready to become a
gatekeeper in your field ?
Get Started
Guillaume Decugis
Co-Founder & CEO
http://scoop.it
Come say hi! 48 2nd St, San Francisco
@gdecugis