@gdecugis #LeanContent: Content Strategies
for the rest of us Why lean is the future of content marketing Guillaume Decugis Co-Founder & CEO – Scoop.it

@gdecugis You’ve heard it many
times before: you need a content strategy

@gdecugis But only great content
makes an impact Google and social networks killed low quality content… … not to mention that it hurts your brand.

@gdecugis Great content = cost
+ time Type of content Cost to produce Time to produce Blog 2-4 man hours 1-3 days Infographic $2,000-$10,000 3-6 weeks Video $5,000-$150,000 4-12 weeks White paper 5-20 man days 3-8 weeks

@gdecugis Some have deep pockets
to solve this Do you?

@gdecugis Content strategy for SMBs
Low cost but no impact Low cost / fast / high impact Costly Flops Costly Wins Cost / Time Impact

@gdecugis Think: (lean) startups Low
budget Fast and agile Change the world

@gdecugis A framework: L.E.A.N. Content
Leverage

@gdecugis A framework: L.E.A.N. Content
Leverage Experiment

@gdecugis A framework: L.E.A.N. Content
Leverage Experiment Automate

@gdecugis A framework: L.E.A.N. Content
Leverage Experiment Automate N’ measure

@gdecugis Leverage existing audiences 60M
monthly uniques, excellent SEO Blog knowing people asked the question Get your blog posts bundle with others’ for greater discoverability And many more!

@gdecugis Leverage your community Encourage
contributions. Start a blog contribution program. Write round-up posts from testimonials.

@gdecugis Leverage existing content Don’t
just create. Curate. 85% of professionals who used content curation in 2013 said it helped them save time to maintain their online presence*. *Scoop.it 2014 survey on the impact of Content Curation for US professionals. 1450 respondents.

@gdecugis Leverage existing content Repurpose.
Remix. Turn a blog post into a SlideShare, a SlideShare into an infographic, an event into a blog post, etc... © Red Bull Media House

@gdecugis Experiment: don’t overthink Testing
> Over-thinking

@gdecugis Experiment: put quantity before
quality. Only practice makes perfect. So because you need quality, you have to start with quantity.

@gdecugis Automate repetitive tasks Content
sourcing Cross-posting Scheduling Integrate all your content properties through your own content hub

@gdecugis Automate authentically Keep it
real. Keep humans in control.

@gdecugis Measure Traffic. Engagement. Leads,
CPL / CPA… But make sure to define your objectives first.

@gdecugis Learn & repeat Low
cost but no impact Low cost / fast / high impact Costly Flops Costly Wins Cost / Time Impact