Tips for making the most of a company sales convention.

1. Working A
Company Sales
Convention

2. Before You Go
Establish and Understand Your Goal for Attending the Conference
Identify Attendees with whom you would like to meet and contact them
in advance
Review the schedule and plan to attend all networking events
Bring Business Cards!

3. While You are There
When you meet with someone:
◦ Don’t Sell
◦ Establish Rapport
◦ Ask:
◦ What brings you to the conference
◦ What they are looking for
◦ Then share your objectives on what you hope to accomplish
Attract people to you: Introduce yourself and what you do when asking
questions in breakout sessions
Attend “after hour” events or impromptu happy hours or dinners
Don’t spend all your time hanging out with people from your office– you
already know them
Tweet/live blog from the conference or show

4. After the Conference Follow up
You wanted to meet with someone who wasn’t there? Offer to send
them notes on a session
Take notes after each impromptu meeting and try and set follow up
goals
Send a handwritten note or letter to people you met with
Connect with contacts via LinkedIn after the show

5. General Things to Remember
Breakfast means business!
Take notes on the session
Everyone is there to meet someone
Introduce yourself to the person next to you at lunch or in a breakout
session
Use spare time to make connections
Meet the vendors – they can be a resource too

6. Need help with Sales
Training?
Scott Davis
Tisona Development
www.scottdaviscre.com
tisona@scottdaviscre.info
832-304-3478
@scottdaviscre