My deck from the opening keynote of HighEdWeb Michigan 2014. More info and print-ready handout available at kubie.co/vmt
This talk introduced VMT, a framework for articulating and/or debugging the purpose behind your products and initiatives. The things we believe, the things we do, and the people we impact shape the way we see the world, the way we think, and the way we speak.
The tools and teachings of content strategy are well-suited to facilitating understanding within product teams. Clarity in each of these areas will empower designers, writers, and business leaders to do their best work.
43. WHO needs WHAT
because WHY
Problem Statement
Described by Whitney Hess at MinneWebCon 2012
http://www.slideshare.net/whitneyhess/whats-your-problem-
putting-purpose-back-into-your-projects
TOOL
47. As predicted in her closing plenary at the 2013 IA Summit
In 30 years...
!
Every business is
digital.
!
Every business is in the
user experience
business.
- Karen McGrane