"Virtuosos are a dime a dozen." -- LA Times In today's hyper-competitive business world, greatness is everywhere -- and doesn't make you stand out from your competition. Instead, you must create distinction in how you sell and serve your customers. This short program from Hall of Fame speaker and bestselling author, Scott McKain, briefly examines the phenomenon -- and reveals the keys to standing out. For more information on the book, "Create Distinction" -- named by thirty major newspapers like the Miami Herald as one of the "Ten Best Business Books of the Year -- go to: http://CreateDistinction.com For more on Scott's programs: http://ScottMcKain.com