ADV420 Final Presentation Sprite Brand Analysis

1. SPRITE Brand Analysis
ADV 420

2. INTRODUCTION OF SPRITE
• SPRITE Main Slogan
• OBEY YOUR THIRST
• SPRITE Commercial

3. TARGET AUDIENCE
• Young Generation
• People who are interested in NBA
• LeBron James

4. SOCIAL MEDIA MARKETING
• SPRITE official social media platforms
• SPRITE official website
• Facebook
• Twitter
• Instagram
• Tumblr

5. SOCIAL MEDIA MARKETING TO FOCUS ON
• Promote brand awareness
• Collect geographic and demographic data
• Update the recent news and events
• Contact with customers

6. SPRITE MOBILE APP & WEB STRATEGY
• No SPRITE official mobile app
• Develop a mobile app
• Event Promotion
• Need a FAQ Section

7. EMAIL MARKETING
• Sign up for email does not encourage people to join
• Need to provide information and events
• Better to provide free drinks or discount coupons
• Privilege for customers who signed up

8. KPI METRICS for SPRITE SOCIAL MEDIA
• Measure a number of click Like and Share
Consumption
Number of views and selling products
Sharing
Number of shared contents
Leading Generation
Use information with the number of click and conversion rates

9. SPRITE BUDGET
• Use $14 millions for advertising
• Coca-cola company
• Spend 5% of using Coke budget for advertising SPRITE
Source for Data

10. IMPROVEMENTS FOR SPRITE
• Create a Mobile App
• Update the events on social media
• Keep performance by checking KPI and metrics
• Build a strong relationship between customers and SPRITE