The document outlines how three individuals - Jesse, Frederik, and Gijs - bootstrapped their idea into a business. It shows their individual roles and responsibilities across different areas of the business. It also lists the various online services the business uses to handle hosting, storage, support, billing, emailing, media, analytics, and conversations. It concludes by asking how their company can become better, faster, and stronger at bootstrapping.

3. How we
bootstrapped
our idea into
a business

4. 1 we were patient

5. 2 we chose a small segment

6. 3 we are multidisciplinary
Jesse Frederik Gijs
Source access ✔ ✔ ✔
Deployment ✔ ✔ ✔
Html ✔ ✔ ✔
Design ✔
DB ✔ ✔
Copy ✔ ✔ ✔
Support ✔ ✔ ✔
Marketing ✔ ✔
Sys admin ✔ ✔

7. 4 we have a steady income
Jesse Wynants
Strategic Planner
@ Boondoggle
Frederik Vincx
Interaction designer
@ content cowboys
Gijs Nelissen
Software development manager
@ Dataflow

8. 5 we use lots of services
Hosting: web & DB EC2: micro instance
Storage & distribution S3 & cloudfront
Customer support
Recurring Billing
Emailing
Media handling
Web stats
Conversation tracking

9. Betagroup,
how can we become
better / faster /
stronger at
bootstrapping our
company?