A few slides from a recent public presentation I done, discussing a few of the fundamental points around applying innovation

1. MY RELATIONSHIP WITH INNOVATION
Most people think the biggest challenge with
Innovation is the ‘creative part’… This is not the biggest
challenge…

2. CAPTURING ELEANOR
After 20+ years of chasing this mythical object, I feel like
I have truly captured it for the first time

3. IS INNOVATION THE VEHICLE OR DRIVER
Is innovation the
vehicle to get you
somewhere or the
driver?

4. IS INNOVATION THE VEHICLE OR DRIVER
If you don’t
understand the
market context in
detail; you aren’t
driving…

5. ‘THE BOX’
‘Thinking outside the box’ just waste’s time and energy…
Define the ‘new box’ and think creatively inside these new parameters

6. USER EXPERIENCE
Don’t create something amazing and force people to use it correctly…
Identify what people want and bring them the ‘perfect solution’