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I n t ro d u c t i o n t o U s e r E x p e r i e n c e
1
Wo r k s h o p A g e n d a
• Introduction & Icebreaker
• User Experience Overview
• What is UX Design?
• What does a UX De...
I C E B R E A K E R
I N T R O D U C T I O N
3
B re a k i n t o e i g h t g ro u p s .
I C E B R E A K E R
4
Yo u r n a m e
Yo u r e x p e r i e n c e
W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n
F u n f a c t a ...
H i , I ’ m S e a n .
I’ve been in digital for over 9 years
User Experience Designer & Product Manager with Work at Play f...
7
UX
Yo u r n a m e
Yo u r e x p e r i e n c e
W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n
F u n f a c t a ...
W H AT I S U S E R E X P E R I E N C E D E S I G N ?
U S E R E X P E R I E N C E O V E R V I E W
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1 0 d i ff e re n t p e o p l e w i l l g i v e
1 0 d i ff e re n t a n s w e r s .
W H A T I S U X D E S I G N ?
10
U s e r e x p e r i e n c e d e s i g n i s t h e p ro c e s s o f e n h a n c i n g u s e r
s a t i s f a c t i o n b y i...
U s e r e x p e r i e n c e d e s i g n i s e v e r y t h i n g t h a t a ff e c t s a u s e r ’s
i n t e r a c t i o n w ...
13
14
15
16
17
18
“ H e y ! T h e re ’s
s o m e t h i n g 

o v e r h e re ! ”
19
20
B u s i n e s s
G o a l s
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B u s i n e s s
G o a l s
U s e r
N e e d s
U X
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U s e r C e n t re d D e s i g n a n d
T h e U s e r E x p e r i e n c e D e s i g n P ro c e s s
W H A T I S U X D E S I ...
U S E R C E N T R E D D E S I G N
Te s t &
Va l i d a t e
L a u n c h
B u i l d
D e s i g n
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T H E U X D E S I G N P R O C E S S
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RESEARCH
widening opportunity
DESIGNnarrowing focus
Iterative
Development
BUSINESS
...
W H AT D O E S A U X D E S I G N E R D O ?
U S E R E X P E R I E N C E O V E R V I E W
26
T h e D i s c i p l i n e s o f
U s e r E x p e r i e n c e D e s i g n
* E n v i s P re c i s e l y G m b H
* * b a s e d...
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A t a s m a l l e r c o m p a n y o r s t a r t u p .
W H A T D O E S A U X D E S I G N E R D O ?
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W H A T D O E S A U X D E S I G N E R D O ?
• User Research
• Market Research
• User Experience Strategy
• Content Strateg...
• User Research
• Market Research
• User Experience Strategy
• Content Strategy
• Business Analyst
• Information Architect...
S p e c i a l i z a t i o n .
W H A T D O E S A U X D E S I G N E R D O ?
32
W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content S...
W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content S...
W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content S...
W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content S...
W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content S...
W H A T D O E S A U X D E S I G N E R D O ?
• User Researcher
• Market Researcher
• User Experience Strategist
• Content S...
T H E U X D E S I G N P R O C E S S
U S E R R E S E A R C H E R , M A R K E T R E S E A R C H E R , U S E R
E X P E R I E ...
U S E R C E N T R E D D E S I G N
B u i l d
L a u n c h
Te s t &
Va l i d a t e
D e s i g n
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H O W T O I N T E G R AT E U X I N T O W H AT I D O ?
U S E R E X P E R I E N C E O V E R V I E W
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S t a r t s m a l l !
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
42
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
1. You’re already doing some of it
2. It’s not that hard
3. It’s p...
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
1. You’re already doing some of it
2. It’s not that hard
3. It’s p...
E d u c a t e y o u r s e l f !
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
45
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
Follow these influencers!
• Jared Spool

@jmspool
• Patrick Neeman...
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
Read these books!
• Don’t Make Me Think
• The Entire A Book Apart
...
B r a i n S t a t i o n ’s U X C o u r s e
H O W T O I N T E G R A T E U X I N T O W H A T I D O ?
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B R A I N S TA T I O N ’ S U S E R E X P E R I E N C E D E S I G N C O U R S E C U R R I C U L U M
1. Design Thinking Fram...
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“I f y o u w a n t y o u r u s e r s t o l o v e
w i t h y o u r d e s i g n s , f a l l i n l o v e
w i t h y o u r u ...
C A . L I N K E D I N . C O M /
I N / U X S E A N
T W I T T E R . C O M /
U X S E A N
Q u e s t i o n s ?
I N T R O D U C ...
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Introduction to User Experience Workshop

Introduction to User Experience Workshop for BrainStation

Introduction to User Experience Workshop

  1. 1. I n t ro d u c t i o n t o U s e r E x p e r i e n c e 1
  2. 2. Wo r k s h o p A g e n d a • Introduction & Icebreaker • User Experience Overview • What is UX Design? • What does a UX Designer do? • How can I integrate UX into what I do? • Activity: Design the Box • Q & A 2
  3. 3. I C E B R E A K E R I N T R O D U C T I O N 3
  4. 4. B re a k i n t o e i g h t g ro u p s . I C E B R E A K E R 4
  5. 5. Yo u r n a m e Yo u r e x p e r i e n c e W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n F u n f a c t a b o u t y o u ! I C E B R E A K E R : I N T R O D U C E Y O U R S E L F 5
  6. 6. H i , I ’ m S e a n . I’ve been in digital for over 9 years User Experience Designer & Product Manager with Work at Play for 5 years Local Leader with the IxDA for 5 years Lead UX & UI Designer with Wellpepper (startup) for 3 years 6
  7. 7. 7 UX
  8. 8. Yo u r n a m e Yo u r e x p e r i e n c e W h a t y o u w a n t t o g e t o u t o f t h i s s e s s i o n F u n f a c t a b o u t y o u ! I C E B R E A K E R : I N T R O D U C E Y O U R S E L F 8
  9. 9. W H AT I S U S E R E X P E R I E N C E D E S I G N ? U S E R E X P E R I E N C E O V E R V I E W 9
  10. 10. 1 0 d i ff e re n t p e o p l e w i l l g i v e 1 0 d i ff e re n t a n s w e r s . W H A T I S U X D E S I G N ? 10
  11. 11. U s e r e x p e r i e n c e d e s i g n i s t h e p ro c e s s o f e n h a n c i n g u s e r s a t i s f a c t i o n b y i m p ro v i n g t h e u s a b i l i t y, a c c e s s i b i l i t y, a n d p l e a s u re p ro v i d e d i n t h e i n t e r a c t i o n b e t w e e n t h e u s e r a n d t h e p ro d u c t . W I K I P E D I A D E F I N I T I O N 11
  12. 12. U s e r e x p e r i e n c e d e s i g n i s e v e r y t h i n g t h a t a ff e c t s a u s e r ’s i n t e r a c t i o n w i t h a p ro d u c t . I t ’s t h e w h a t , w h e n , w h e re , w h y, w h o , a n d h o w. S E A N I P E D I A D E F I N I T I O N 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18 “ H e y ! T h e re ’s s o m e t h i n g 
 o v e r h e re ! ”
  19. 19. 19
  20. 20. 20
  21. 21. B u s i n e s s G o a l s 21
  22. 22. B u s i n e s s G o a l s U s e r N e e d s U X 22
  23. 23. U s e r C e n t re d D e s i g n a n d T h e U s e r E x p e r i e n c e D e s i g n P ro c e s s W H A T I S U X D E S I G N ? 23
  24. 24. U S E R C E N T R E D D E S I G N Te s t & Va l i d a t e L a u n c h B u i l d D e s i g n 24
  25. 25. T H E U X D E S I G N P R O C E S S 25 RESEARCH widening opportunity DESIGNnarrowing focus Iterative Development BUSINESS GOALS COMPETITIVE LANDSCAPE USER NEEDS + INSIGHTS DESIGN TESTING + VALIDATION UX STRATEGY Opportunity Landscape Scope + Priorities
  26. 26. W H AT D O E S A U X D E S I G N E R D O ? U S E R E X P E R I E N C E O V E R V I E W 26
  27. 27. T h e D i s c i p l i n e s o f U s e r E x p e r i e n c e D e s i g n * E n v i s P re c i s e l y G m b H * * b a s e d o n T h e D i s c i p l i n e s o f U s e r E x p e r i e n c e D e s i g n b y D a n S a ff e r 27
  28. 28. 28
  29. 29. A t a s m a l l e r c o m p a n y o r s t a r t u p . W H A T D O E S A U X D E S I G N E R D O ? 29
  30. 30. W H A T D O E S A U X D E S I G N E R D O ? • User Research • Market Research • User Experience Strategy • Content Strategy • Business Analyst • Information Architecture • User Experience Design • User Interface Design • Visual Design • Interaction Design • Front-end Design • Usability Testing 30
  31. 31. • User Research • Market Research • User Experience Strategy • Content Strategy • Business Analyst • Information Architecture • User Experience Design • User Interface Design • Visual Design • Interaction Design • Front-end Design • Usability Testing W H A T D O E S A U X D E S I G N E R D O ? 31
  32. 32. S p e c i a l i z a t i o n . W H A T D O E S A U X D E S I G N E R D O ? 32
  33. 33. W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist 33
  34. 34. W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S E R E X P E R I E N C E D E S I G N E R P R I M A R I LY C O N C E R N E D W I T H H O W T H E P R O D U C T F E E L S E X P L O R E M A N Y D I F F E R E N T A P P R O A C H E S T O S O LV I N G A P R O B L E M T H E Y D E L I V E R S K E T C H E S F L O W C H A RT S W I R E F R A M E S P R O T O T Y P E S 34
  35. 35. W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S E R R E S E A R C H E R C H A M P I O N O F A U S E R ’ S N E E D S T H E Y A N S W E R “ W H O A R E O U R U S E R S ? ” & “ W H AT D O O U R U S E R S WA N T ? ” W H AT T H E Y D E L I V E R U S E R P E R S O N A S I N V E S T I G AT I V E U S E R S T U D I E S U S E R M E N TA L M O D E L S A / B T E S T R E S U LT S 35
  36. 36. W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist V I S U A L D E S I G N E R T H E Y P U S H P I X E L S T Y P I C A L LY W H AT P E O P L E T H I N K O F W H E N T H E Y T H I N K O F A “ D E S I G N E R ” T H E Y D E L I V E R S T Y L E G U I D E S M O C K U P S S E L E C T T Y P O G R A P H Y I C O N D E S I G N 36
  37. 37. W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Art Director • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist U S A B I L I T Y S P E C I A L I S T E N S U R E S T H AT A P R O D U C T I S U S A B L E A N D M E E T S U S A B I L I T Y & R E L I A B I L I T Y R E Q U I R E M E N T S W H AT T H E Y D O C O N D U C T S U S A B I L I T Y T E S T I N G O N P R O T O T Y P E S O R A R E L E A S E D P R O D U C T S A N A LY Z E S T E S T R E S U LT S T O G L E A N I N S I G H T S I N T O U S A B I L I T Y I S S U E S 37
  38. 38. W H A T D O E S A U X D E S I G N E R D O ? • User Researcher • Market Researcher • User Experience Strategist • Content Strategist • Business Analyst • Information Architect • User Experience Designer • User Interface Designer • Visual Designer • Interaction Designer • Front-end Designer • Usability Specialist 38
  39. 39. T H E U X D E S I G N P R O C E S S U S E R R E S E A R C H E R , M A R K E T R E S E A R C H E R , U S E R E X P E R I E N C E S T R AT E G I S T, C O N T E N T S T R AT E G I S T, B U S I N E S S A N A LY S T, I N F O R M AT I O N A R C H I T E C T U S E R E X P E R I E N C E D E S I G N E R , U S E R I N T E R FA C E D E S I G N E R , V I S U A L D E S I G N E R , I N T E R A C T I O N D E S I G N E R , F R O N T- E N D D E S I G N E R , U S A B I L I T Y S P E C I A L I S T 39 RESEARCH widening opportunity DESIGNnarrowing focus Iterative Development BUSINESS GOALS COMPETITIVE LANDSCAPE USER NEEDS + INSIGHTS DESIGN TESTING + VALIDATION UX STRATEGY Opportunity Landscape Scope + Priorities
  40. 40. U S E R C E N T R E D D E S I G N B u i l d L a u n c h Te s t & Va l i d a t e D e s i g n 40
  41. 41. H O W T O I N T E G R AT E U X I N T O W H AT I D O ? U S E R E X P E R I E N C E O V E R V I E W 41
  42. 42. S t a r t s m a l l ! H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 42
  43. 43. H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 1. You’re already doing some of it 2. It’s not that hard 3. It’s practically scientific 4. It’s fun! 5. Build awesome products that people love to use 43
  44. 44. H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 1. You’re already doing some of it 2. It’s not that hard 3. It’s practically scientific 4. It’s fun! 5. Build awesome products that people love to use 6. As a career: pays well and has a low barrier to entry 44
  45. 45. E d u c a t e y o u r s e l f ! H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 45
  46. 46. H O W T O I N T E G R A T E U X I N T O W H A T I D O ? Follow these influencers! • Jared Spool
 @jmspool • Patrick Neeman
 @usabilitycounts • Dan Saffer
 @odannyboy • Russ Unger
 @russu • Eric Reiss
 @elreiss • Luke Wroblewski
 @lukew 46
  47. 47. H O W T O I N T E G R A T E U X I N T O W H A T I D O ? Read these books! • Don’t Make Me Think • The Entire A Book Apart Series • Usable Usability • Undercover User Experience Design Get out there! Meet people! • VanUE • IxDA • HxD Vancouver • UX Design Therapy • Style & Class 47
  48. 48. B r a i n S t a t i o n ’s U X C o u r s e H O W T O I N T E G R A T E U X I N T O W H A T I D O ? 48
  49. 49. B R A I N S TA T I O N ’ S U S E R E X P E R I E N C E D E S I G N C O U R S E C U R R I C U L U M 1. Design Thinking Framework, 
 Market Research 2. User Centric Design, Personas, Sketching 3. Customer Experience Maps, 
 User Flows 4. Wireframing, Lo-/Hi-fidelity 5. Prototyping 6. Responsive Design, Web vs Native Mobile, Graphic User Interface 7. User Testing, Heuristics, Accessibility 8. Building a portfolio, Critique 49
  50. 50. 50 “I f y o u w a n t y o u r u s e r s t o l o v e w i t h y o u r d e s i g n s , f a l l i n l o v e w i t h y o u r u s e r s . D A N A C H I S N E L L @ D A N A C H I S U S A B I L I T Y W O R K S . N E T
  51. 51. C A . L I N K E D I N . C O M / I N / U X S E A N T W I T T E R . C O M / U X S E A N Q u e s t i o n s ? I N T R O D U C T I O N T O U S E R E X P E R I E N C E 51 h t t p : / / b i t . l y / 1 B Z S C 8 B

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