Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
2009 Philly Search Camp What Not To Do Ppc
1. WHAT NOT TO DO IN PPC Presented by: Greg Meyers
2. WHAT NOT TO BELIEVE Ranking #1 in a PPC Listing is not answer Buying your way to the top is how it works. Good CTR% means Successful campaign Lots of keywords is a good thing Quality Score is only based on CTR% Combining Search Network and Content Networks within same campaign to save time. Creating (1) banner is good enough for content network 2
3. WHAT NOT TO BELIEVE Using DKI in all Text Ads is a good strategy Impressions are BAD in PPC Search Networks should be used for Branding I don’t need web analytics on every page I don’t need web analytics, just adwords conversion tracking Adding a phone number to LP will not affect online conversions. Agencies who sound smart are not always the best choice 3