Looking to build an effective SMS marketing campaign for your local business?
In this Search Engine Journal Webinar, our partner, Podium, will walk you through the dos and don’ts of SMS Marketing.
In this presentation, you’ll learn how to:
Market like a human with personalized messages.
Increase responses and promotional engagement.
Provide value to your opt-in list.
Did you know text is the only marketing channel with a 98% open rate? But many businesses still overlook its value.
Thomas Clawson, Partner Marketing Manager at Podium, will cover everything you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow.
4. When was the last time you
got a 98% open rate on a
marketing email?
Hint: It was never.
SMS Marketing 101
5. Email by the numbers.
18%
average email open rate
2.6%
average email click-
through rate
SMS Marketing 101
6. Text by the numbers.
98%
average open rate
95%
of texts are opened within
3 minutes
209%
higher response rate than
phone, email, or Facebook
65.6%
of consumers think texting
makes working with a local
business more convenient
75%
of consumers are ok with
receiving texts from brands
(after they’ve opted in)
1.8x
more preferred than any
other communication
method
10x
higher coupon redemption
through text than other
types of coupons
SMS Marketing 101
14. SMS marketing laws are too
complicated to understand.
False.
SMS Marketing 101
15. With great power comes great
responsibility.
Complying with regulations and following common-sense practices will keep your
customers happy.
SMS Marketing 101
16. The first priority of SMS marketing is to be effective and
increase conversion.
Send a message.
Make it count.
SMS Marketing 101
35. SMS Marketing 101
What good looks like.
Let’s look at some good examples of
effective SMS marketing.
36. Hi Sadie, hope you love your
Pinki Palm sheets as much as
we do! ❤ Take 40% off your
next set through Fri–on us.
Text if you have questions
about our inventory!
Sure do–they’re going fast!
Shall we send them your way?
Great! They’ll arrive Thursday.
Here’s the link to pay!
Do you still have the
Kensington silk pillow
set in blue?
Yes please!
37. Hey Rachel, it’s Sam’s Cycling.
Celebrate our 8 year anniversary
by taking 20% off your purchase.
Visit http://www.tc.pdm.com/123.
Feel free to text any questions!
Does the bikes included?
Sure are! Are you looking for
one in particular?
38. Happy 4th, Cameron! We’re
offering a $40 your next
purchase when you refer a
friend to LB Carpeting. Text
any questions!
Of course, we’d love to
have them!
Sweet, can I refer my
grandparents?
39. Market like a pro with
Podium Campaigns.
Build and manage an opt-in list, use targeted offers to engage their
customers via messaging, and report on engagement efforts.
- Quickly build text campaigns
- Easily gather opt-ins along the customer journey
- Continue the conversation from the same inbox
SMS Marketing 101