Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SEJSummit Silicon Valley

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Biggest Mistakes by Brands in Integrated Marketing By Lauren Vaccarello Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.

Marketing

Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.

Best Selling Co-Author of
Complete B2B Online Marketing
& The Retargeting Playbook

#SEJSummit
#Searchmetrics @LaurenV
3 TAKEAWAYS
1. It’s all about the messaging
2. Keep your promises as a marketer
3. Know your customers

What You Will
Learn
Top 5
Mistakes
Marketers
Make
What You
Just Learned
Q and A
#SEJSummit
#Searchmetrics @LaurenV

Before you start your campaign, make
sure you focus. Know your target
audience, your message, your strategy.
Don’t get distracted by shiny objects
and don’t try to be everything to
everyone.

Have a diverse team coming
up with and reviewing
content

A simple translation may not be
enough with internationalizing
your marketing efforts

Take local slang and
culture into consideration

Make sure you review your
campaigns with locals

If you promise something in your
marketing, make sure you are
willing to deliver on it

Know your customers
including why they buy from
you

#SEJSummit
#Searchmetrics @LaurenV
Lauren Vaccarello
SVP of Marketing, Sysomos
@Lauren V

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