You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
11. Assess Your
Assets!
Linkable assets, strong
content on the domain
Prominent people in the
organization
Current
relationships/partnerships
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@NChimonas @Pleasant_Pen
12. Competitive landscape
How do you measure
up against the
backlink and keyword
profiles of your
competitors?
How does your
content measure up
against theirs? USP?
#SEJThinkTank
@NChimonas @Pleasant_Pen
13. Competitive landscape
Analyze competitors
links to help
determine strategy,
then build something
better
Compare # of
keywords ranking vs
competitors and
where keyword
overlap exists
#SEJThinkTank
@NChimonas @Pleasant_Pen
14. Organic, direct, and referral
traffic visits
Visitor behavior (bounce
rate, time on page, exit
pages, etc.)
Measure up what you
believe to be strong content
with data
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@NChimonas @Pleasant_Pen
Benchmark Analytics
16. “An iterative process of topical research
that guides content ideation and outreach
targets.”
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@NChimonas @Pleasant_Pen
17. 2 Questions to Ask:
What is being shared? What is being linked?
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@NChimonas @Pleasant_Pen
18. Research -- What types of content are being
linked and shared?
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@NChimonas @Pleasant_Pen
19. Tools of the Trade
Buzzsumo
SEMrush
Majestic/OSE/Ahrefs
Quora
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@NChimonas @Pleasant_Pen
20. Tools of the Trade (cont.)
Google: manual prospecting queries
Bulk scraping:
BuzzStream’s built in prospector
Datagrabber via 90 Digital
Simple SERP Scrape via URL Profiler
#SEJThinkTank
@NChimonas @Pleasant_Pen
22. The main goal of
prospecting is to
discover topics that
are link worthy…
AND relevant
people/websites that
are likely to link to
content surrounding
those topics.
#SEJThinkTank
@NChimonas @Pleasant_Pen
24. The research performed during
prospecting informs the content
you should create.
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@NChimonas @Pleasant_Pen
25. The Marketing Funnel
Understand the
difference between
the purpose of
different types of
content.
Content designed to attract links is
generally going to be “top-of-the
funnel” content.
#SEJThinkTank
@NChimonas @Pleasant_Pen
26. Existing content discovered
during prospecting research
that performed well socially
(BuzzSumo) is typically TOF.
Use socially successful content
to inform link worthy content.
#SEJThinkTank
@NChimonas @Pleasant_Pen
27. Look for ways to creatively fill the gap
How will I add value?
How will I connect?
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@NChimonas @Pleasant_Pen
29. Know your target
-- who are they?
What is the right
way to approach
them?
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@NChimonas @Pleasant_Pen
30. For instance,
outreaching to .gov
sites is much different
than outreaching to
bloggers.
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@NChimonas @Pleasant_Pen
31. With certain
prospects, you might
be able to ask for a
link right away.
Higher value targets
require more of a
“slow play” approach.
#SEJThinkTank
@NChimonas @Pleasant_Pen
32. Always be adding value.
Add value to the recipient
of your outreach, before
you ask for anything.
Ensure that your link is
also of value to the users
of the site. Quid Pro Quo is fine, so long as
there is demonstrable value to
the end user!
#SEJThinkTank
@NChimonas @Pleasant_Pen
33. #SEJThinkTank
@NChimonas @Pleasant_Pen
What is your biggest struggle with
link building?
• Understanding how to effectively earn quality links
• Scaling link building enough to be competitive
• Avoiding penalization
• Integrating across multiple channels of marketing
34. Four Stages of Cyclical Process
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@NChimonas @Pleasant_Pen
35. Are you interested in learning more
about link building services from
Page One Power? All new clients are
eligible for $500 off their first month.
• Yes! Sign me up.
• Maybe, but I have a few questions.
• Not at this time.
#SEJThinkTank
@NChimonas @Pleasant_Pen