SearchLeeds 2019 - Sarah barker - One Search – combining your organic and paid strategies for greater effect
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Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to.
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SearchLeeds 2019 - Sarah barker - One Search – combining your organic and paid strategies for greater effect
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