Apple: The Next King of Search By Ian Sefferman

•

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A

Technologie Marketing Mobile

#SMX #32A | @iseff
Spotlight Search, Universal Links, and you
APPLE:
the next king of
search?

#SMX #32A | @iseff
IAN SEFFERMAN
gm
TUNE Marketing
Console
@iseff

#SMX #32A | @iseff
your
mission
control for
mobile

#SMX #32A | @iseff
iOS
Spotlight
iOS
Universal
Links
Google
App
Indexing

#SMX #32A | @iseff
SPOTLIGHT
general purpose
iOS search

#SMX #32A | @iseff
UNIVERSAL LINKS
mapping the
web to your app

#SMX #32A | @iseff
APP INDEXING
indexing your
app into Google

#SMX #32A | @iseff
SPOTLIGHT
personalized
(or not)
search content

#SMX #32A | @iseff
SPOTLIGHT
uptake in
apps

#SMX #32A | @iseff
SPOTLIGHT
by
category

#SMX #32A | @iseff
SPOTLIGHT
35% in top charts
Top Charts

#SMX #32A | @iseff
UNIVERSAL LINKS
the next
generation of
deep links

#SMX #32A | @iseff
UNIVERSAL
LINKS
by
category

#SMX #32A | @iseff
Top Charts UNIVERSAL LINKS
27% in top charts

#SMX #32A | @iseff
UNIVERSAL
LINKS
engagement
since launch

#SMX #32A | @iseff
if ([userActivity.activityType
isEqualToString:CSSearchableItemActionType]) {
// app was opened via spotlight
}
MEASUREMENT
spotlight
referrals

#SMX #32A | @iseff
MEASUREMENT
universal links
referrals
https://alpha.mobileapptracking.com/atomic/
new_game_hard.php?partner_id=1234&sub_campaign=October2015
&sub_placement=SpecialTop

#SMX #32A | @iseff
THANK YOU!
SEE YOU AT THE
NEXT #SMX!

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Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

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As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

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Apple: The Next King of Search By Ian Sefferman

1. #SMX #32A | @iseff Spotlight Search, Universal Links, and you APPLE: the next king of search?

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3. #SMX #32A | @iseff your mission control for mobile

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11. #SMX #32A | @iseff SPOTLIGHT uptake in apps

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13. #SMX #32A | @iseff SPOTLIGHT 35% in top charts Top Charts

14. #SMX #32A | @iseff UNIVERSAL LINKS the next generation of deep links

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18. #SMX #32A | @iseff Top Charts UNIVERSAL LINKS 27% in top charts

19. #SMX #32A | @iseff UNIVERSAL LINKS engagement since launch

20. #SMX #32A | @iseff if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) { // app was opened via spotlight } MEASUREMENT spotlight referrals

21. #SMX #32A | @iseff MEASUREMENT universal links referrals https://alpha.mobileapptracking.com/atomic/ new_game_hard.php?partner_id=1234&sub_campaign=October2015 &sub_placement=SpecialTop

22. #SMX #32A | @iseff THANK YOU! SEE YOU AT THE NEXT #SMX!

Apple: The Next King of Search By Ian Sefferman

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