Apple: The Next King of Search By Ian Sefferman

•

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A

Technologie Marketing Mobile

#SMX #32A | @iseff
Spotlight Search, Universal Links, and you
APPLE:
the next king of
search?

#SMX #32A | @iseff
IAN SEFFERMAN
gm
TUNE Marketing
Console
@iseff

#SMX #32A | @iseff
your
mission
control for
mobile

#SMX #32A | @iseff
iOS
Spotlight
iOS
Universal
Links
Google
App
Indexing

#SMX #32A | @iseff
SPOTLIGHT
general purpose
iOS search

#SMX #32A | @iseff
UNIVERSAL LINKS
mapping the
web to your app

#SMX #32A | @iseff
APP INDEXING
indexing your
app into Google

#SMX #32A | @iseff
SPOTLIGHT
personalized
(or not)
search content

#SMX #32A | @iseff
SPOTLIGHT
uptake in
apps

#SMX #32A | @iseff
SPOTLIGHT
by
category

#SMX #32A | @iseff
SPOTLIGHT
35% in top charts
Top Charts

#SMX #32A | @iseff
UNIVERSAL LINKS
the next
generation of
deep links

#SMX #32A | @iseff
UNIVERSAL
LINKS
by
category

#SMX #32A | @iseff
Top Charts UNIVERSAL LINKS
27% in top charts

#SMX #32A | @iseff
UNIVERSAL
LINKS
engagement
since launch

#SMX #32A | @iseff
if ([userActivity.activityType
isEqualToString:CSSearchableItemActionType]) {
// app was opened via spotlight
}
MEASUREMENT
spotlight
referrals

#SMX #32A | @iseff
MEASUREMENT
universal links
referrals
https://alpha.mobileapptracking.com/atomic/
new_game_hard.php?partner_id=1234&sub_campaign=October2015
&sub_placement=SpecialTop

#SMX #32A | @iseff
THANK YOU!
SEE YOU AT THE
NEXT #SMX!

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5. #SMX #32A | @iseff SPOTLIGHT general purpose iOS search

6. #SMX #32A | @iseff UNIVERSAL LINKS mapping the web to your app

7. #SMX #32A | @iseff APP INDEXING indexing your app into Google

8. #SMX #32A | @iseff SPOTLIGHT personalized (or not) search content

9. #SMX #32A | @iseff

10. #SMX #32A | @iseff

11. #SMX #32A | @iseff SPOTLIGHT uptake in apps

12. #SMX #32A | @iseff SPOTLIGHT by category

13. #SMX #32A | @iseff SPOTLIGHT 35% in top charts Top Charts

14. #SMX #32A | @iseff UNIVERSAL LINKS the next generation of deep links

15. #SMX #32A | @iseff

16. #SMX #32A | @iseff

17. #SMX #32A | @iseff UNIVERSAL LINKS by category

18. #SMX #32A | @iseff Top Charts UNIVERSAL LINKS 27% in top charts

19. #SMX #32A | @iseff UNIVERSAL LINKS engagement since launch

20. #SMX #32A | @iseff if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) { // app was opened via spotlight } MEASUREMENT spotlight referrals

21. #SMX #32A | @iseff MEASUREMENT universal links referrals https://alpha.mobileapptracking.com/atomic/ new_game_hard.php?partner_id=1234&sub_campaign=October2015 &sub_placement=SpecialTop

22. #SMX #32A | @iseff THANK YOU! SEE YOU AT THE NEXT #SMX!

Apple: The Next King of Search By Ian Sefferman

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Apple: The Next King of Search By Ian Sefferman