Reverse Engineering Google's Local Search Algorithm By Andrew Shotland & Dan ...
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SMX East 2018 - #SMXInsights
- 1. #SMX #12a1 @AlexisKSanders #SMXInsights
- 2. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 3. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Google rigorously tested and is enabling sites in batches, which likely indicates that they don’t want this to drastically alter the SERPs.
- 4. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Single index §It’ll happen, eventually… §Mobile used for ranking §Users are the focus, Google wants to serve the right experience
- 5. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Mobile version = indexed §Users served appropriate version of site §Crawl rate ≠ changing §Desktop-only = okay* *in terms of mobile-first indexing.
- 6. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Okay: –Hamburger menus –Accordion copy –Breadcrumbs hidden on mobile §Mobile interstitials ≠ okay Source: • https://twitter.com/JohnMu/status/1047592785589751808 • https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-june-16th-2017/;
- 7. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Not related to: – Speed update – Mobile-friendliness – Mobile-first design (including: RWD) §Concurrent streams exist (outside of mobile-first indexing) to determine ranking.
- 8. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Google will send alerts if there are mobile-first issues. §Don’t use flash… ever. §Interstitials could be problematic. Source: • https://twitter.com/JohnMu/status/1039109483400769536 • https://twitter.com/JohnMu/status/1047592785589751808 • https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-january-13th-2017/
- 9. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Do not need to change: –XML Sitemaps –Backlinks (Google will use canonical clusters) –Canonical tags Source: • https://twitter.com/JohnMu/status/927134567840059392 • http://www.thesempost.com/details-googles-mobile-first-indexing-change/ • https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-may-30th-2017/
- 10. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Desktop users will see relevant desktop pages, but results will be generated from content crawled from mobile pages. Source: https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-april-3rd-2018/
- 11. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Mobile-first indexing is something that is “enabled” (but… it’s not something you can turn on or off – Google decided when it’s time).
- 12. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Googlebot Smartphone will start crawling your site more (than regular Googlebot).
- 13. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Mobile-first enabled sites should have comparable desktop and mobile experiences.
- 14. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §May see more site results generated by mobile. – Make sure mobile site content is at least appreciably similar to desktop.
- 15. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights
- 16. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 17. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 18. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 19. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 20. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 21. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 22. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 23. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 24. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 25. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 26. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 27. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 28. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 29. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index
- 30. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 31. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 32. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 33. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 34. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 35. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 36. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 37. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 38. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 39. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 40. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 41. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 42. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 43. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
- 44. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.
