Conversion Optimisation for Legal Websites

2. What is a brand?
1. Visible brand
2. Invisible brand

3. Be different, not better
http://www.slideshare.net/paulhajek/working-together-clutton-cox-326

4. Three key thoughts from Google
1. Mobile
2. Video
3. Local Search
Duncan Watts, Industry Manager, Google
at Legal Futures Conference – Sep-14

5. Five website design trends we’ll see more of in 2015

6. 1. Big Text on Big Images

7. 2. Wide Screen Images

8. 3. Vertical Navigation

9. 4. Long Homepage Scroll

10. 5. Responsive Web Design

11. Site Usability Tracking

12. Personalisation

13. Design v Conversion

14. Utilise whitespace
• Make my logo bigger cream!

15. Simplified forms
• Capture visitor data
• Keep forms short
• Only collect the data you REALLY need

16. Online chat

17. Marketing Automation

19. Brainstorm Email Workflows

20. Content Marketing
Stock
&
Flow

21. Words are important

22. Content Laddering
• 5 x Tweet = 100 char (yep, not 140)
• 2 x FB/G+/LI = 100 words
• 1 x Blog post = 3-500 words
• 1/6 = Email newsletter = 1,000 words

23. Jam Doughnut Model

24. Great use of Slideshare

25. Tips booklets

26. Infographics

27. Client testimonials

28. Search Engine Optimisation

29. Why did Irwin Mitchell get banned?
Paid blog posts

30. Spammy blog comments

31. Balanced SEO
Content
Social
media
Links

32. Page structure still important
Meta title
Page name
H1 tag
Body copy
H2 tag