Unser Beitrag zu den HR Excellence Awards 2018 - Wir wollen zeigen, wie wir durch mehr als 20 individuelle Lern- und Beteiligungsformate 160.000 Kolleginnen und Kollegen auf dem Weg in die neue digitale Arbeitswelt begleiten. Zudem haben wir mit 2.000 bis 3.000 freiwilligen Kollegen/-innen eines der größten konzerninternen Netzwerke weltweit geschaffen.

1. Bitte decken Sie die schraffierte Fläche mit einem Bild ab.
Please cover the shaded area with a picture.
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42 – New Work Style
Lern- und Beteiligungsformate zur Einbindung und
Information von 160.000 Kollegen/-innen im Rollout
Sebastian Hollmann | Harald Schirmer
www.continental-corporation.com

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› office productivity
› attractive IT environment
› global collaboration
› digital & mobile work style
to provide an easy, attractive & efficient
work environment for our employees
Why Office 365?

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A common goal
Culture
Development
New
Learning
Environment
Tools
Frame
Conditions
Culture Development
• OUR BASICS
• Leadership development
• OCM (Leading Change)
• CBS
• Working Out Loud
• Diversity …
Frame Conditions
• Flexibility Engagement Campaign
• Mobile Work
• Part Time & Flextime
• Sabbatical
Tools
• O365 - Migration New Work Style
• ConNext
• LMS
• Windows 10 …
Environment
• Infrastructure
• Workplace of the Future
• Room concepts
• Collaboration spaces
• Devices
New Learning
• GUIDE Network
• CoachNet, Knowledge Broker
• New Learning at Continental
Future
Work

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Objective of this project
Office 365 is a change project to establish
a new, efficient and user-friendly work style
based on Office 365 digital capabilities

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We want to ensure the desired
future work style
is easier to be adopted
than the existing one to be continued!
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Project Timeline
Dec 17 – Apr 18
Business Pilots
12,000+ participants
Test implementation,
feedback, improvement
Tests & Improvement
Core team + Extended IT team
+ GUIDEs ~2200 participants
ensuring IT internal service and prepare New Work Style / learning
Technical
Implementation
enhance cross boundary
collaboration
2016
Deep Dive
Project
Evaluation
July 16th 2018
Global Roll Out & Migration
up to 8000 employees per week
location by location
5 month “co-existence”
201920182017
Implement Validate
Pilots
Global Roll Out
GUIDEs + IT +
Small Groups
Continuous evergreen updates, testing and Implementation
Prepare global Roll Out
Rollout completed
end of 2018

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Personalized information coordinated centrally
including migration time, requirements,
to do’s, background, support and learning options
via emails, landing page and wizard
Local Evergreen Teams drive de-central
communication and adoption measures
Adapted to local culture, plant situation, language, specifics
Diverse communication measures coordinated
centrally across various channels and media types
(Newsletters, Videos, Flyer, Poster, Presentations, …)
Communication via three levels
We want to ensure maximum reach, relevance and fit
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Personal
level
Local
level
Global
level
Ensure relevant impact (minimum effort, cover real needs)
PUSH > PULL
Next to this communication,
our goal is to establish
more & more “PULL”
communication, curiosity and
intrinsic motivated adoption.
check http://links.conti.de/42
MO365 | Future Work & Change © Continental AG
25 September 2018

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Communication roadmap overviewInformInvolveActivate
2017 2018 2019
Roll OutValidation
MO 365 engagement campaign
▪42 community
▪Open calls
▪Conferences
▪Management
information
▪42 community
▪ThinkTank
▪GUIDEs
▪Organizational
Coordinator Events
▪LET Events
▪Videos
▪Posters, Flyer
▪Standart PPT
▪Newsletters
▪Intranet
▪Pilot Roadshows
▪Future Work Week
▪Bar Camps
▪tube42:
project video channel
▪Video Series
▪Full Marketing in all channels
(own MO 365 branding)
▪Regular status reporting
▪LET & GUIDE welcome actions
▪Travellers guide to the future
▪Give aways (e.g. MO 365 WebCam)
▪MO 365 ConNext profile
▪NWS Social Support with MO BOT
▪Rollout examples
▪New Work Style
Best Practices
▪Lessons
learned
▪Ongoing
change
communication
LET & GUIDE – Week One actions
▪GUIDEs as
permanent
role
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Pilot
share. work. collaborate. campaign
Travellers Guide to the Future (before: First Day Experience)
Continuous presentation on conferences, events and personal stakeholder management

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Communication – Change – Learning
a holistic engagement approach
inform
involve
activate
Building
Trust
Progressive
Attractive
Get active /
Physical
Participate /
Virtual
Basics /
Traditional

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New ways
of working

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O365
learning options
new work style
TOOLFINDER
project
Video Channel
External Learning
by Microsoft & others

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Projekt-Community „42“ als zentrale Anlaufstelle (1/2)
In der Community findet man alle Optionen auf einen Click
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Leitmotiv „42“
In Anlehnung an Douglas Adams‘
„The Hitchhiker‘s Guide through
the Galaxy“ nehmen wir unsere
Kollegen/-innen mit auf die Reise
Maskottchen „MO“
Mit Roboter „MO“ haben wir der
neuen digitalen Arbeitswelt ein
sympatisches Gesicht gegeben
Traveller‘s Guide
Analog zum Hitchhiker‘s Guide
enthält der „Traveller‘s Guide“
alle notwendigen Informationen

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Projekt-Community „42“ als zentrale Anlaufstelle (2/2)
In der Community findet man alle Optionen auf einen Click
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Lern-/Beteiligungsformate
Auf der Community-Startseite
finden sich mehr als 2 Dutzend
Lern- und Beteiligungsformate
Social Project Management
Alle Projektdokumente werden
über die Community transparent
gemacht – jeder kann sich so
informieren, wie er es braucht
Change Agent Netzwerk
GUIDEs, Knowledge Broker und
Local Evergreen Team erlauben
Partizipation für alle Mitarbeiter

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The Local Evergreen Teams enable Continental‘s
Transformation to NEW WORK STYLE
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BOARD COMMITMENT FOR GLOBAL GUIDE NETWORK
PROMOTION ON INTERNAL MEDIA
ConNext (Executive community, NWS O365, Corporate & local communities) & Print media (Conti intern, local newsletters)
GUIDEs
Sponsors
(Location Heads)
Local IT
Human
Relations
Local COM

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Local Evergreen Teams (LETs)
Plant/Location Manager
as Door-Opener for LETs
GUIDEs HR IT CBS Communication
Kick off agile
collaboration team
regular progress
engagements
on demand
topic bar camps
Sponsors
Team
Governance
Actions
The local team:
› engage
› guide
› empower
› enable
As global network:
› learn
› share
› exchange
To business:
› advocacy
› educate
› ensure resources
based on Freedom To Act

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Impressionen der Umsetzung (1/3)
Die Local Evergreen Teams sind zentraler Erfolgsfaktor
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Impressionen der Umsetzung (2/3)
Das kreative Potenzial kennt (fast) keine Grenzen
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Impressionen der Umsetzung (3/3)
Jeder Standort hat maximale Freiheit bei der Umsetzung
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In the digital world,
quality and efficiency
comes from
sharing
meaningful content in
trust-based networks
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