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10 STEP Marketing Plan for EPCM Services ( Engineering, Procurement, Construction, Maintenance and Project Management) Sebastian Eryson Magpantay April 2010
Outline:  Competing  in $22 B Oil Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps for Part 2 (Marketing Mix & Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.My primary target market (PTM) is.. ,[object Object]
2. My PTM’s NWE ,[object Object],[object Object],[object Object]
2. My PTM’s NWE SAFETY QUALITY OPERATIONAL EXCELLENCE
2. My PTM’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. EPCM has many formidable competitors ,[object Object],[object Object]
EPCM is a $ 4 Billion global company that you can rely on 1,225.00 Foster Wheeler 3,893.70 Worley Parsons 5,501.00 Jacobs Engineering 4,293.60 EPCM 2008 Total Revenue  (In $ Mil)
With 36,000 employees, can support multiple projects 13,000 Foster Wheeler 28,800 Worley Parsons 36,000 EPCM No. Employees
4. EPCM positions strongly in the Oil and Gas Industry ,[object Object],[object Object],[object Object],[object Object]
EPCM strongly positions for the $ 14 B (58%) Oil segment TOP 200 DESIGN FIRMS   EPCM REVENUE
5. Recognition Emphasizes EPCM Ability ,[object Object],[object Object],[object Object]
6. Photo of product ,[object Object]
7. Price ,[object Object],[object Object],[object Object]
8. Promo ,[object Object],[object Object],[object Object]
9. Place
10. What is the generic winning strategy? ,[object Object],[object Object]
Why Choose EPCM? EPCM is a company that delivers  engineering, procurement, construction, maintenance (EPCM), and project management  to governments and clients in diverse industries around the world. The individual and collective expertise of EPCM's more than 36,000 global employees provides  cost-effective, intelligent solutions in a timely manner.
10 STEP Marketing Plan for EPCM Services ( Engineering, Procurement, Construction, Maintenance and Project Management) Sebastian Eryson Magpantay April 2010

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10 Step By Step Marketing Plan

  • 1. 10 STEP Marketing Plan for EPCM Services ( Engineering, Procurement, Construction, Maintenance and Project Management) Sebastian Eryson Magpantay April 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 2. My PTM’s NWE SAFETY QUALITY OPERATIONAL EXCELLENCE
  • 7.
  • 8.
  • 9. EPCM is a $ 4 Billion global company that you can rely on 1,225.00 Foster Wheeler 3,893.70 Worley Parsons 5,501.00 Jacobs Engineering 4,293.60 EPCM 2008 Total Revenue (In $ Mil)
  • 10. With 36,000 employees, can support multiple projects 13,000 Foster Wheeler 28,800 Worley Parsons 36,000 EPCM No. Employees
  • 11.
  • 12. EPCM strongly positions for the $ 14 B (58%) Oil segment TOP 200 DESIGN FIRMS EPCM REVENUE
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19. Why Choose EPCM? EPCM is a company that delivers engineering, procurement, construction, maintenance (EPCM), and project management to governments and clients in diverse industries around the world. The individual and collective expertise of EPCM's more than 36,000 global employees provides cost-effective, intelligent solutions in a timely manner.
  • 20. 10 STEP Marketing Plan for EPCM Services ( Engineering, Procurement, Construction, Maintenance and Project Management) Sebastian Eryson Magpantay April 2010