Activity report 1.docx

ACTIVITIES REPORT- IBS BANGALORE CAMPUS
(Period of June7, 2019- July, 5, 2019)

1) Colloquium on Case Studies at IBS Bangalore
Name of the Event &Date: Colloquium on Case Studies, May 1, 2019, to May 3, 2019
Objectives of the event:
 To promote IBS as an expert in the case study pedagogy
 To contribute to IBS Bangalore’s branding
 To help academia in other b-schools in case study writing and case study teaching
Description of the event: The event had three sub-events from May 1, 2019, to May 3,
2019. On day 1, a workshop on case study writing was held by Prof. Muralidhara and resource
persons from the CRC team, Hyderabad. On day 2, a workshop on teaching through case studies
was held. Participating delegates were involved in a case study discussion demonstration,
designing a teaching plan and other discussions on using the pedagogy. On day 3, authors of
accepted case submissions presented their case studies. A cash prize of Rs. 25,000 was awarded
to Dr. Jagriti Mishra from NIFT for her case study.
No of Participants: External delegates – 25
Internal delegates from IBS, Bengaluru - 16
Feedback on the event: Delegates appreciated the events of all the three days. They
requested that the event be conducted annually. Delegates highlighted the review process and the
comments on the case study and the teaching note provided by the reviewing team. There was
also an appreciation for the hospitality rendered during the three-day event.
Photos:
Pic 1: Group Pic
Pic 2: Case Writing Workshop
Pic 3: Case Teaching Workshop
2) International Conference at IBS Bangalore
Name of the Event & Date: 10th
International Conference, June 27-28,
 To create a platform for understanding the various trends that the business world
is witnessing currently.
 To contribute to IBS Bangalore’s branding
 To bridge the gap between academic and industry

Description of the event:
The theme of the Conference was “Developing Organizations for the future – Re-interpreting the
Modern Business Landscape”. The conference had the following broad streams – Economics,
Finance, Marketing, HR, IT, Analytics and other Management Disciplines.
The basic idea behind the conference was to understand the various trends that the business
world is witnessing currently, major industry shifts and new technologies that would
significantly impact the way businesses would operate in the years ahead and also how the
corporate world is preparing for the same in the light of both disruptions and opportunities
created by the convergence of artificial intelligence, data mining, IoT, the next Internet, supply
chain engineering, business process change, and wireless e-Business, etc.
IBS Bangalore, as an AMDISA member, sent the invitations to the researchers in India as well as
abroad. Around 60 papers were submitted for the conference out of which 44 were accepted for
presentation during the Conference. The papers were submitted from various places in India as
well as from outside India like Sweden, Nepal, and Bangladesh, etc. These papers were divided
domain wise into two parallel tracks during the two days of the conference.
The Chief Guest for the conference was Dr. Gayathri Reddy, Regional Director, VTU and the
Key Note speaker was Ms. Asha M, Associate Director (Compliance), KPMG. Dr. Gayathri
talked about the importance of inclusive growth and sustainable development in the era of
technological disruptions. She suggested the management curriculum should be reviewed and
designed to include the sustainability aspect. Ms. Asha spoke about “Future of Finance” and
emphasized the need to change and up-skill during this period. She pointed out that these
disruptions can bring a lot of opportunities if one is prepared well for them. She emphasized that
it is important to go ahead and embrace the changes being witnessed during Industry 4.0 as per
one’s capabilities.
In addition to the inauguration and paper presentations, there were two plenary sessions and one-
panel discussion as well. The first plenary session was by Prof. Ramachandran from Infosys
Knowledge Institute (Principal Consultant, Author, and Speaker). Prof. Ramachandran delivered
a lecture on “Skills for the Future –News killing for Digital Transformation”. He spoke about
how organizations and business leaders are thinking ahead, for the futuristic long-term needs of
their organization and the overall ecosystem to excel and reap the benefits of Digital
Transformation we are undergoing –also known as “neo-skilling” in short. Neo-skilling is
holistic and beyond formal class-room training, requiring a mental metamorphosis which
includes soft skills, cultural aspects and instills higher-order thinking in individuals and groups in
preparation for the Workplace of the Future.
The second plenary was during a valedictory session on the second day of the conference by Mr.
Ashish Sharma, CEO & Co-founder – Bridgei2i. Mr. Ashish spoke about the importance of data
in today’s world and its usage by organizations to enhance the customers’ experience. He also

spoke about the current trends in this field and suggested areas/topics to the researchers to work
on.
The panel discussion organized on the second day was on “the state of research activities in
different countries.” The panel members were participants from different countries (Prof.
Prakash Gautam from Nepal, Ms. Eshnat M Mridha from Bangladesh, Dr. Joy Mukhopadhyay
from PES University, Bangalore and Ms. Usha N from Ramaiah University of Applied Sciences.
Dr. Srabasti Chatterjee moderated the discussion. One of the conclusions from the discussion
was that the relevance of management research pertaining to its application in the industry
remains very minimal with respect to the institutions and countries represented. Another very
interesting observation was the challenges faced while doing intra-national research was more as
compared to cross-national research because ofthe availability of data through exchange
programs.
The papers presented were divided into four technical sessions – domain wise and they ran in
two parallel tracks for two days. A total of 31 papers were presented during the conference
including the 5 papers from other countries. The presenters including all the foreign delegates
were taken for Conference Dinner where a cultural show was organized.
The conference ended with the valedictory session in which the first two best papers were
announced. Mr. Dileep, R V Institute of Management, Bangalore, was given the best paper
award for his paper titled, “An empirical study on the impact of exchange rates on Indian stock
market”. The award included a certificate and a cash prize of Rs. 10,000. The runner-up for the
best paper was Prof. Prakash Kumar Gautam from Tribhuvan University, Nepal for his paper
titled “Perceived effectiveness of innovation in small and medium-size hospitality enterprises in
Nepal”. The award included a certificate and a cash prize of Rs. 5,000. Prof. G V Muralidhara,
Campus Head & Director, IBS Bangalore presented the conference summary and gave away the
certificates to all the paper presenters. Conference Coordinator Dr. Manisha Singh proposed the
vote of thanks.
No of Participants:
Foreign delegates – 9
Delegates from India – 32
Overall participation- 100
Feedback on the event: The conference was well attended and overall it was quite an
enriching experience for all the participants be it the delegates, organizers or paper presenters.
Foreign delegates highly appreciated the hospitality from IBS Bangalore.

Photos:
Pic 4-12: Glimpses of conference
3) Club Data Sciences & Business Analytics
Name of the Event & Date: Data Vishleshan; June 29, 2019.
- -Introduce students to the fascinating world of Data.
- -Sensitizing them to various Data visualization tools.
- Thereby celebrating National Statistics Day, 29th
June 2019
Analytics club rolled out their very first event (flagship event) for the academic year 2019-20
Data Vishleshan on 10th June.
1) Junior club members were briefed on what this event was all about and what is expected of
them.
2) They sent their topics with a rough sketch of how they plan to go ahead with it.
3) Club screened the topics and top 10 teams ( 3-5 member teams) were selected to come and
meet us on July, 19.
4) The club discussed on the topics they chose & gave necessary in puts as to how to about it in
terms of usage of Data collection & Visualisation /Analysis with tools like Python, Tableau, R,
etc.
5) As these are juniors, and it’s barely a month since they joined and have not learnt any tools or
Statistics yet, so the club has helped them with it as always. However as it was a competition
club held their hands up to 60% and let them walk the 40% on their own.
6) So, the club asked the teams to come and show their work (content they have put together) on
25th for any necessary help/ improvements that they may need/to be suggested.
7) The final round of presentations was on 27th & 28th July (29th July, was a Saturday this
time). Top 3 teams were declared winners.

No of Participants: 70 students
Feedback on the event: Event saw a very good response as every year.
Photos:
Pic 13-14: Glimpses of the activity
4) Break the ice
Name of the Event & Date: Break the ice; June 25, 2019.
The objectives of the event:
 To welcome the batch of 2021
 To offer them a platform to showcase their hidden talent
Break the Ice 2019 was hosted on June 25, 2019 to welcome the batch of 2021 and to give them
a platform to showcase their hidden talent where we witnessed 20 performance of different
category which consists of Solo Singing, Solo Dance, Group Dance, and a Fashion show. The
event was conducted at 4:30 pm in the IBS Bangalore Campus where all the performance was
fantastic as the judges of the event were Prof Swetha Puneet, Prof. Ravindra Babu, and Prof.
Bharathi .S. Gopal and they did justice to all contestants as all the winners were appreciated with
medals distributed by our judges and Dr. Sharon Jose and our Campus head Prof. G.V
Muralidhara.
After the prize distribution, it was the time to celebrate as we had an in-house DJ from the Batch
2021 and we wrapped up at 7:35 p.m.
No. on Participants: There were a total of 30 participants
Feedback of the event: The response for the event was overwhelming with 30 participants
and the batch of 2021 gave nice feedback that they like how the show was organized and how
much they enjoyed as it was wrapped up by an in-house DJ from the batch of 2021.
Pic 15-20: Glimpses of break the ice

5) E Cell Club:
Name of the Event & Date: “Why Start Ups Fail in India?” June 5, 2019.
• The club discussed about the reasons to start up failures as explained by a study conducted by CB
Insights.
• The topic was "why startups fail in India" lead by Shruti Anand, moderated by Prof. Surjyabrat
Buragohain.
• Club discussed about E Mela preparation
No of Participants: 20 participants
Feedback of the event: The response for the event was overwhelming
6) Debate Club event
Name of the Event & Date: Extempore Competition June 28, 2019.
The objectives of the event:
 To check the knowledge of candidate about specific topic.
 To test one’s ability to think on the spot and also there spontaneity.
 To check presence of mind.
 To enhance the oral communication skills.
Debate club has successfully organised the extempore competition for the batch of 2019 and
2020. It was the platform given to the students to showcase their speaking and thinking skills.
Further students learnt time management skills as they were given only 1 minute to think and 1
minute to speak, the event also contributed in boosting their confidence. There was a good
participation for the event. 43 students register themselves for the event. The participants were
evaluated on 4 parameters that are language, content, and delivery of thoughts and clarity of
speech. Judges for the event were Prof. Sunil Pillai and Prof. Surjyabra Buragohain. The grace of

the event was further enhanced by the presence of the alumni’s of batch 2018 which were
Niranjana (content writer in Flipkart) and Peketi Rajan (business analyst in Cargill Business
Services).
Feedback on the event:
The event was conducted successfully with a good number of participation. The students were
able to express themselves in front of the judges and the judges gave a positive response and
suggested to conduct more events like this.
Pic-1: Both the judges were busy in the event
Pic -2: Students participating in the event
7) Marketing Club Event
Name of the Event & Date: Idea Hub, July 1, 2019
Objectives:
 To know about how the participants, work in teams.
 To make the participants bring innovative business idea.
 The main objective of the event was to give the junior batch idea about how the club will
be conducting events in future.
Idea Hub was all about creating the platform for discussing innovative business idea and present
in front of the panel.
No. of Participants:
6 teams of 3 participants in each team participated in the event.
Feedback on the Event:
The participants learnt a lot of new things related to marketing and business; overall it was a
great experience for all.
Photos:

8) Environmental Club Event
Name of the Event & Date: World Environment week celebration, June 7, 2019.
The Objectives of the event:
 To celebrate world environment week.
 To create awareness towards the environment
The junior students were initiated into IBS Bangalore’s environmental initiatives. The students
planted 100 tree saplings of various species in the campus.
In order to create excitement and engagement among the juniors, the club members had come up
with a novel idea. The juniors had to bid for planting fruit bearing tree saplings. Many students
said that planting trees, feeling the soil and caring for greenery was a very valuable experience.
They took an oath to save the plants and reduce air pollution.
The Director of IBS B Prof. Muralidhara said that students should develop interest in
Environment protection related activities.
6 teams of 3 participants in each team participated in the event.
Pic 28-29: Glimpses of environmental club activity.
9) Yoga and Fitness Club Event
Name of the Event & Date: YOG-FIT, 19-21 June, 2019.
The Objectives of the event:
 To celebrate International Yoga day
 To create awareness of Yoga

“Yoga is not just repetition of a few postures – it is more about the exploration and discovery of
the subtle energies of life.”- Yoga was primarily developed as a medium to attain harmony of
body, mind and soul. Yoga is not just different yogic postures or breathing techniques, it is a
way of life. Around the world, Yoga has changed lives with its holistic techniques.
Considering the importance of Yoga in the life of Management Students, IBS Bangalore
conducted Yoga Workshop for the benefit of the students.
Dr. Namita kumari was the trainer for this work-shop, Mr. Arnab Roy also joined this event.
Total 67 students were registered for the work-shop. All the students were given a participant
certificate at the end of the event by the guests & faculties.
Pic 26-27: Glimpses of yoga club activity

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