Seed Strategy is the Growth Acceleration Firm, rapidly growing big ideas for brands around the globe. With areas of expertise that center on all facets of innovation and brand strategy, including segmentation, opportunity assessment, insight mining, positioning and new-product development.

2. IT’S ONLY CALLED INNOVATION IF YOU’RE FIRST
What’s riding on speed to market?
Everything. At Seed Strategy,
we live and breathe the urgency
of meaningful innovation. That’s
why we get it right the first time every
time, helping you maneuver faster.

3. START AT
THE FINISH LINE
When envisioning what’s possible for your brand
through strategic innovation, we believe in applying the
last test first—will it grow your business? That way you
know if you have a meaningful idea before you set
resources in motion.
Our varied and vast experience provides a unique
perspective on how our recommendations will move
consumers, customers and stakeholders alike. Our
expertise can help you make the most of your
opportunities and navigate the complexities all the way
to shelf.
We see the untapped potential for accelerated growth.

4. Platform Creation
Competitive & Marketplace Analysis
Strategic Assessment
Segmentation Illumination transforms
mountains of data into vivid consumer
portraits for strategic activation.
Brand Expression crystallizes the brand
experience to sparkle among the clutter.
Consumer Decoding
Concept Vetting
The Hive custom-recruited online
colonies yield deeper insights and fully
vetted concepts.
Perfect Circle respondent-recruited
in-homes reveal truths only friends
would know.
sPanel scalable online surveys meld the
best of qualitative and quantitative
research.
MOVE
QUICKLY
IN THE
RIGHT
DIRECTION
Rework is like being stuck in reverse. We promote forward momentum with
a disciplined approach customized to your needs, utilizing hypothetical
modeling, consumer-as-compass and our proven suite of tools.
IF YOU NEED…

5. Breakthrough Ideation
Retail-Ready Concept Creation
Greenhouse ideation activities
inspire fresh thinking from multi-
functional teams.
Fab Team custom-recruited thought-
leaders inspire, inform, ideate.
Thumbprint generates names that evoke
the benefit, experience and breakthrough
story.
Ideas By Seed is our unique way of
creating breakthrough package design,
product graphics, brand identities and
other marketing communications.
Selling Strategies
Channel Strategies
Flight Path consultation and multi-media
support help create
the internal alignment needed to get to shelf.
Landing Lights consultation and
multi-media selling support help create
a compelling story for trade customers
based on their unique needs.

6. Technology makes it possible for a group of
consultants to work together from separate
locations. But that’s not how great ideas are born.
At Seed, our dynamic team works elbow-to-elbow
each day sharing inspiring views to build better
ideas, faster. It’s how we prefer to collaborate with
our clients as well—at human speed.
RUN WITH
FASTER
COMPANY

7. EXPECT
THRILLING
CONCLUSIONSFrom the beginning, we have met the quantifiable success
criteria set by our clients on every project.
On average,
more than 74%
of our concepts
placed in testing
exceed hurdle rates*
*Across 147 major innovation portfolio
generation projects over the past 8
years, an average of 74% of concepts
met or exceeded success hurdles.

8. HAVE FUN EVERY
STEP OF THE WAY
Fun. It’s a humble word, but it’s the best we’ve got to describe one of the things people like
most about working with Seed. Part of that stems from the fact that we take our work very
seriously, but not ourselves. We also approach the work like it’s play, so it’s not only more
productive, it’s also more… well… fun.

9. 9
WHAT CAN WE ACCELERATE FOR YOU?
Seed Strategy, Inc. 740 Centre View