Backlinks, algorithms, and bad habits
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Jordan Wilson is an earned media consultant who specializes in supercharging digital marketing campaigns. The document provides advice on adapting SEO strategies in response to Google's Penguin updates. It recommends auditing backlinks to identify potentially problematic links, focusing on quality over quantity, and creating great unique content while building relationships with authority sites to secure high-quality backlinks. The key is playing the long game with SEO rather than expecting immediate results.
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Backlinks, algorithms, and bad habits
- 1. Jordan Wilson Earned Media Consultant Supercharged digital, lovingly crafted to perfection
- 3. • But what does this mean for your SEO campaign, and how should you adapt your link building campaigns What does this mean for your SEO campaign?
- 5. On the other hand… • Affects sites on a granular level • Real-time updates = penalties are harder to detect • More analysis is needed to detect issues
- 7. • Affects individual subfolders, pages or keyword groups • Individual pages could be affected while others are fine • Look at all factors that could affect rankings
- 8. Two pages on your site: Page A • Good on-page optimisation • 3 backlinks • Linked to from site menu • Ranks at position 3 Page B • Good on-page optimisation • 20 backlinks • Linked to from site menu • Ranks at position 30
- 11. Authority sites are: • Trustworthy • Popular • Experts in their field
- 12. Avoid sites that have: • Spammy content • No social following • Regurgitated content
- 14. Page A • 3 quality backlinks Page B • 20 spammy backlinks
- 15. Planning a link building strategy for 2017
- 16. Audit your backlinks • Link Research Tools • Link Detox • Majestic • AHREFS • Linkdex • …Many more
- 18. 3 principles:
- 19. 1. Great content
- 21. 2. Offer something unique
- 24. KEEP CALM AND PLAY THE LONG GAME
- 25. In summary: • A Penguin 4.0 is hard to detect so audit your links • Think about links as a cause for poor rankings • Invest in quality content for your site • Offer something unique to authority sites • Focus on building relationships
- 26. 12 seconds Thank you! Any questions?