1.
KENTIVOKENTIVO
KENTIVO
Emotions
Based Marketing

2.
KENTIVOKENTIVO
The holy grail: loyal clients
Now more then ever it is essential to know how to get and maintain
loyal clients
N = 1
Hyper-
personalization
and
expectation
Extreme
ease of use

3.
KENTIVOKENTIVO
But . . . do you know?
Who your loyal clients are?
Why they are loyal to you?
When they are loyal to you?

4.
KENTIVOKENTIVO
To answer these questions we need to
combine the power of
Emotional
drivers
Fact based
insights
Context
In which context are your clients doing that?

5.
KENTIVOKENTIVO
Emotion Driven Marketing
Emotional
drivers
Fact based
insights
Context
Location
Emotional
state
Home
situation
Time
In-depth
interviews
Client arena’s
Focus groups
NPS
Sales statistics
SEA
Complaints
Find
trends and
developments
Measure / Improve / Steer
Experience
interviews