8. “The Google Display Network reaches 75% of unique internet users in over 100
countries and 20 languages on hundreds of thousands of sites across the web.” 8
10. Google Display at scale
How is the Google Display Network (GDN) Organized?
Two types of content:
• Google Display Network’s Partner websites
• Google websites and services (Gmail, Youtube, …).
Those websites are filed into multiple categories.
Finance Cars Finance Other…
Info GDN Belgium
• Reach (2011): +91% Monthly
• Inventory: +3 Billion PV Monthly (excl. YT which is probably more)
• Socio-demo: +/- equal male (52%)/female (48%)
• Age category: Relatively high reach in all age categories (see graph)
• YouTube: Normal GDN system + Reservations
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11. YouTube has comparable reach to TV
Versus TV in the North
Weekly Reach
T 15-54
Weekly reach (%)
Google Confidential and Proprietary
12. YouTube has comparable reach to TV
Versus TV in the South
Weekly Reach
T 15-54
Weekly reach (%)
Google Confidential and Proprietary
13. Google Display as a Branding medium
GOOGLE DISPLAY GOOGLE SEARCH
Offline Branding Prospection Buying
(step 0) (step 1) (step 2) (step 3)
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14. Why we believe in Google Display?
Large
network
(x5)
Advanced
buying: Advanced
CPC, CPM, measuring
CPV, & data
Other…
Display
with Google
AdWords CPA
Frequency Branding 3-
capping 10 times
cheaper
Rich media: Many
Display & Targeting
Video options!
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15. Online Publisher vs. MA vs. GDN*
WHAT? Publisher Media Agency Google Display
Price/Nego Beforehand/sales Vs. Volume Auction
Payment Mode CPC CPM CPC
Inventory Strong Complementary Strong
Network relevancy All Network All Network Targeted
Pressure vs.
Support/Mngt Delivery only Active Management
Publisher
Control Weak Weak Strong
CPA Branding High High Competitive
*Working directly with Publishers/MediaAgency/Google Display(via specialized agency)
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