1.
Making a Lasting Connection
with your School Community
SLANZA Conference
Wellington
July 17th 2013

2.
 What are the effective ways to promote
library services and programmes to your
wider school community?
 How do you market these to your teachers
or your parent community?
 When you've created the opportunity, what
should you tell them?
 And once you've made those precious
connections, how do you build on them
and water the seeds you've planted?

3.
http://flic.kr/p/9J4wsz
Where to start?

4.
Where to start?
• Planning … Planning … Planning

5.
Where to start?
• Planning … Planning … Planning
• What is your vision for your library?

6.
Where to start?
• Planning … Planning … Planning
• What is your vision for your library?
• A Librarian’s 2.0 Manifesto
• Now have a go at writing your own with
your library in mind

7.
Where to start?
• Planning … Planning … Planning
• What is your vision for your library?
• Identify all the services you already
provide
• Make your wish list of services you would
like to add or develop
• Keep a record of everything you do …
AND how it added value for students &
staff

8.
Who to Target?
http://flic.kr/p/bUA4s9

9.
Who to Target?
• Principal or another member of the senior
leadership team
• Students
• Teachers
• Board of Trustees
• Parents

10.
http://bit.ly/KMv4O6

11.
http://flic.kr/p/bbKyWn
How to Target

12.
How to Target
Principals
• Identify areas to
work on and then
suggest a strategy
• Make sure they
know what you do

13.
How to Target
Students
• Talk to them!
• Survey them
• Observe them … in
their natural habitat!

14.
How to Target
Teachers
• Conversations
• One on one PD
when you can
• Staff meetings
and/or briefings

15.
How to Target
Teachers
• PD Examples from
Scotch
College

16.
Scotch College

17.
How to Target
Teachers
Give them a
reason to
visit you

18.
How to Target
Teachers
• Have morning tea
in the library
regularly … and
use it to introduce
new books

19.
How to Target
Teachers
• Start up a staff
book club

20.
How to Target
Teachers
• Have you been
renovating?
Why not have a
“roof shout”?

21.
How to Target
B.O.T
• Annual Report
• Deliver it face to
face if possible

22.
How to Target
P.T.A
• Offer to be a guest
speaker at a PTA
meeting
• Sample
presentation

23.
JHC

24.
How to Target
Community
• Provide access to
resources

25.
How to Target
Community
• Provide access to
resources
Example using
Livebinder

26.
Livebinders

27.
How to Target
Community
• Invite them in
Example from
Scotch College

28.
Parent Help

29.
How to Target
Community
• Run events
Example from
Scotch College

30.
Parent Events

31.
Tell your Story
http://flic.kr/p/9uP8wp

32.
Tell your Story
Reporting
 Annual Report
Principal
Staff
BOT
PTA
School Magazine
 Term Report
Principal

33.
Tell your Story
Reporting
Examples:
Joyce Valenza
Buffy Hamilton – Annual
Buffy Hamilton – Month
Jennifer La Garde
Services to Schools

34.
Tell your Story
Joyce Valenza – Annual Report

35.
Tell your Story
Buffy Hamilton – Annual Report

36.
Tell your Story
Buffy Hamilton – Month Report

37.
Tell your Story
Jennifer La Garde – Annual Report

38.
Tell your Story
Services to Schools – Annual Report

39.
http://flic.kr/p/ceHffo

40.
Visibility
http://flic.kr/p/4NXkqE

41.
Visibility
Be Visible!
 In the staffroom
 In the library
 On the intranet
 On the LMS
 On the school
website

42.
Visibility
On the Web
 Twitter
 Facebook
 Goodreads
 YouTube
 Slideshare

43.
Visibility
On the Web
 Considered
starting your own
blog?

44.
Visibility
On the Web
 Considered
starting your own
school library
website?

45.
Visibility
In the Library
 Displays

46.
http://flic.kr/p/8GnH5p

47.
http://flic.kr/p/87baA7

48.
http://flic.kr/p/819Bk8

49.
http://flic.kr/p/8B4UUi

50.
http://flic.kr/p/7VGuLP

51.
Visibility
In the Library
 Book of the week

52.
http://bit.ly/QxTfOF

53.
Visibility
In the Library
 Book trailer of the
week

54.
Visibility
In the Library
 Activities

55.
Visibility
In the Library
 Book Club

56.
Visibility
In the Library
 Special Events and
Guests

57.
Visibility
In the Library
 Competitions and
Games

58.
Visibility
Promotion
&
Marketing

59.
Visibility
Serious about promotion
and marketing?
Then check out
The Library Marketing
Toolkit
by Ned Potter

60.
Budget for It!
 Author Visits
 Library Week
 Open Day
 Posters
 Brochures
 Prizes

61.
Visibility
Publicity
beyond the
library

62.
Publicity
 Think ahead
 Identify photo
opportunities
 Create “good news”
stories
 Compile a list of local
media contacts
 Foster connections
with them

63.
Promote
Your services
Through
 Conversations
 Newsletters
 Brochures
 Websites
 Blogs
 Small bite PD
sessions

64.
Promote
Your services
This is how
Michelle Simms at
Te Totara Primary
School does it!
Busyness

65.
Promote
Your services
This is how Hue Ng at
Churton Park Primary
School does it!
Knitting

66.
Promote
Your services
This is how
Claire Forrest at
Raroa Intermediate
School does it!
Pom-Pom
Bookmarks

67.
Promote
Your services
This is how
Tania Sheko at
Melbourne High
School does it!
Biggest
Morning Tea

68.
Promote
Your services
This is how
Mr Library Dude, Joe
Hardenbrook from
Wisconsin University
Library does it!

69.
Promote
Your services
This is how
Mr Library Dude does
it!
Postcards from
the Library &
Therapy Dogs

70.
Promote
Your services
This is how
Donna Watt at
Invercargill Public
Libraries does it!
Slipper Day

71.
Promote
Your services
This is how
Sally Pewhairangi at
Waimakariri Libraries
does it!
Reading Maps

72.
http://flic.kr/p/dUgcAc

73.
Evidence Based Practice
Let those who
matter know
http://flic.kr/p/bEDkHV

74.
Evidence Based Practice
Let those who
matter know
What you do
that affects
student
outcomes

75.
Evidence Based Practice
Let those who
matter know
Why it affects
student
outcomes

76.
Evidence Based Practice
Let those who
matter know
How it affects
student
outcomes

77.
Evidence Based Practice
Want to know more
about it?

78.
Evidence Based Practice
Want to know more
about it?
Learning Outcomes

79.
Evidence Based Practice
Want to know more
about it?
Student Achievement

80.
Evidence Based Practice
Want to know more
about it?
Here’s what Lisa Salter
at Ruawai Community
College is doing

81.
Evidence Based Practice

82.
Evidence Based Practice

83.
Some of the Tools
For organising
and sharing:
 Scoop.it!
 Diigo
 Evernote
 One Note
 Livebinders

84.
Some of the Tools
For publishing
and promoting:
 Easil.ly: Infographics
 Issuu: Magazines
 Weebly: Websites
 Wordpress: Blogs

85.
Some of the Tools
For building
your own
Professional
Learning
Network:

86.
Some of the Tools
 Twitter
 Facebook
 School Listserve
 Blogs

87.
Brainstorming
What else could
we add to this
collection of
ideas for making
lasting
connections with
our school
communities?

88.
Contact Details:
Senga White
Research and Learning Coordinator
Southland Boys High School
Invercargill
Email: sengaw@windowslive.com
Wordpress: http://sengaw.wordpress.com
Twitter: @motherofwinter