Vuforia software presentation

1. ACCELERATING
AUGMENTED REALITY
IN THE INDUSTRIAL
ENTERPRISE
Hardhyan Singh
Technical sales Manager
OCT 24, 2018

2. 2
•$1.25B global software company, headquartered
in Boston, MA
•Industry leading:
– IOT & AR Solutions
– CAD & PLM Solutions
•28,000 active customers
•6,000 employees
•Strategic technology partner to world- leading
manufacturing companies
•NASDAQ:PTC - market cap ~$10B

3. 3
Augmented Reality unlocks
the value created by the
CONVERGENCE
of the PHYSICAL
and DIGITAL
worlds
PHYSICAL DIGITAL CONVERGENCE SHAPED OUR STRATEGY

4. 4
INDUSTRY EXPERTS SEE THE OPPORTUNITY FOR AR
“Simply put, we believe
augmented reality is going to
change the way we use
technology forever.”
“Augmented Reality will enable us to “fundamentally
rethink how we create information, share
information and absorb information.”
-
“Although Augmented Reality (AR) has been
around for years, what we have today is the
new frontier, and it’s value is indisputable”
“- Tuong Huy Nguyen
“- Tom Mainelli
“- Tim Cook

5. 5
DIVERS POTENTIAL OF AR

6. AR ADDRESSES CURRENT INDUSTRY CHALLENGES
Source: U.S. Bureau of Labor Statistics Source: U.S. Bureau of Labor Statistics
The growing shortage of skilled
manufacturing workers
Productivity growth is the
weakest since early 1980

7. 7
AR PROVIDES NEW CAPABILITIES
VISUALIZE INSTRUCT/GUIDE INTERACT
Enhance the user’s view of the physical
world with the overlay of real-world or
hypothetical digital information
Train or guide users on how to
perform a task through the overlay
of digital instructions or real-time
expert guidance
Manipulate digital graphics or
extend a product interface through
an AR interface
COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

8. 8
DESIGN
(10%)
SELL
(17%)
SERVICE
(25%)
MANUFACTURE
(20%)
OPERATE
(14%)
TRAIN
(13%)
Collaborative Design
Review
Digital Design
Review
Maintenance Work
Instructions
Performance
Dashboards
Operator & Assembly
Work
Instructions
Virtual Product
Companions
Augmented Brand
Experience
Retail Space
Optimization
Service Manual &
Instructions
Remote Expertise
Service Inspection &
Verification
Job-specific Training
Safety & Security
Training
Expert Coaching
Head-up
Display
Augmented
Operator Manual
Augmented InterfaceAugmented Interface
VALUE OF AR ACROSS THE ENTERPRISE

9. 9
ACROSS THE INDUSTRIAL ENTERPRISE
Top 5 High-Value Use Cases
Service
Augmented Procedural Guidance
Remote Expert Guidance
Manufacture
Machine Set-Up & Change-Over
Assembly & Process Work Instructions
Sell & Market
Product Visualization & Demonstration
Sample of 107 companies.
Average of 2.3 functional areas chosen per respondent.

10. 10
POSITIVE BUSINESS OUTCOMES
Service Manufacturing Sales & Marketing
• Augmented Procedural Guidance
Improve First Time Fix =
Lower service costs
• Remote Expert Guidance
• Remote Expert Help =
Less travel costs
• Assembly & Work Instructions
• Clear Maintenance =
Less Downtime
• Machine Set-Up & Change-over
Instructions
• Improved Validation & Training =
Faster Ramp Time
• Product Visualization &
Demonstration
• Compelling Product
Demonstrations =
Greater Revenue

11. 11
THE CHALLENGES OF AUGMENTED REALITY IN THE ENTERPRISE
Billions of Things need
billions of apps, right?
How do I find the right app?
How do I manage those apps?
Do you have the software development
resources to build these apps? How
long will it take?
Can you re-purpose your enterprise
data for AR?
Gigabytes of CAD data?
How will you leverage your
IoT data in AR?
How will your tool chain scale into
production?
How will your apps
recognise your Things?

12. 12

13. 13
13
There is nothing like Vuforia
Studio from any other
software
vendor. With Vuforia Studio,
Microsoft HoloLens
customers can get to
production
incredibly fast.”
Kevin Collins, Microsoft
Author & Publish
AR Experiences
Access & View
AR Experiences
Model Targets
Thing mark

14. Faster AR Authoring
Accelerate experience design and
publishing with drag & drop interface
CSS Editing & Styles
Create custom styles & IoT state-based
formatting for gauges and labels
Flexible Deployment Options
Secure and Certified Cloud Hosting
& On-premise
Optimized for 3D CAD
Reuse existing 3D models
& animated sequences
Industrial IoT Connected
Easily incorporate real-time sensor
and business system data

15. Easily Share Experiences
Universal Links give users the most
integrated mobile experience
Offline Experiences
Allow download for offline viewing
of 3D experiences
Advanced Tracking
Enhance user experiences with Model
and Spatial Targets
Universal Viewer
View experiences across the enterprise
on mobile devices & digital eyewear
Free to Download
Simple access via Google, Apple and
Windows App stores

16. 16
RECOMMENDED WORKFLOW OF AR PACKAGE.
Creo Parametric
Cleaned , Filtered 3D Data (
model, assemblies)
Cleaned Filtered 3D Data with
Animation / sequence
Creo Illustrate
Vuforia StudioNeutral formats
3D Data ( model, assemblies)

17. Mobile 3D Eyewear 2D Eyewear
VIEW EXPERIENCES ON YOUR FAVORITE DEVICE
M300
HMT-1

18. 18
OUR CUSTOMERS AGREE

19. 19
An operator of a Wemo sheet-metal
production line uses AR gesture
commands to run several machines at
once and switch between operations.
Other Use Cases
• Augmented Product Interface
• Augmented Head-up Display
• Companion AR Experience
AR ENABLES PRODUCT DIFFERENTIATION
19CONFIDENTIAL – NOT FOR DISTRIBUTION - COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

20. 20CONFIDENTIAL – NOT FOR DISTRIBUTION - COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN
Lee and Company are connecting centralized
experts to remote field technicians to deliver
work instructions and other job information.
Value Metrics
• $20 ROI per $1 invested
• $500 saved via telepresence per tech per
month
• $2,500 incremental sales per tech
per month
SERVICE
20CONFIDENTIAL – NOT FOR DISTRIBUTION - COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

21. 21
WHY CHOSE VUFORIA STUDIO?
Deliver
Actionable Insights
Leverage real-time IoT &
business systems data
Streamline
Enterprise Scalability
Access and view experiences
from
a single application
Easily incorporate existing 3D
CAD and
animated sequences
Rapidly create content
without programming
Accelerate
Time to Value
Reduce
Development Cost

22. 22
BAE REDUCED TRAINING TIME WITH VUFORIA STUDIO
30%
IMPROVEMENT IN TRAINING
• 1/10TH of the development cost
• Created Mixed Reality experiences in hours
• Incorporates animation sequences and voice control
50%
IMPROVEMENT IN ASSEMBLY

23. 23
Fujitsu is a global information and communication technology company,
offering a full range of technology products, solutions and services
Current Situation
• Manual processes
• Processes are slow and mistake prone.
Use Cases
Information/Operational Technology/Solution
Implementer:
Rapid IOT and AR/VR App Development – Develop,
distribute, and manage IoT and AR/VR applications with
off-the-shelf extensions and a collaborative developer
ecosystem for rapid solution development, high code
reuse, and continuous change
and process improvement.
FUJITSU –VUFORIA AR & THINGWORX IOT
Marketing/Sales:
Immersive Product Demonstration – Deliver
interactive, at-scale, in-context product demonstrations
using augmented or virtual
reality to enhance customer experiences and alignment,
and increase close rates.
Goals
• Automate processes
• Reduce time to complete lab testing
Competition
• Unity for A10R
• Internal DIY
PTC Key Differentiators
• Vuforia Studio has an excellent interface, and
connectivity with ThingWorx will allow Fujitsu to
address multiple use cases for different
departments.
Customer Purchased:
ThingWorx Foundation Cloud Hosting Services
ThingWorx Foundation
SCP Standard Platform
Vuforia Studio
ThingWorx Navigate
Implementation by
PTC Customer Success

24. 24
BELL AND HOWELL – VUFORIA AR AND THINGWORX IOT
POSITIVE BUSINESS OUTCOMES
• Service cost reduction, increased profits (i.e. service
call avoidance, improved first time fix)
• Competitive advantage and new revenue streams
USE CASE: Remote Monitoring
Intended Use of Application
• Enable, monitor, track a smart connected product
Primary Environment served by application
• Retail (i.e. Automated Checkout)
• Industrial (i.e. console inserting machines)
Primary Beneficiary of the finished
application
• Service (e.g. Field Service, Field technician, Remote
Service technician)
Provides software and hardware that streamlines high-volume, high-integrity production of customer
communications and products, maximizes postal discounts.
Customer Purchased
ThingWorx Foundation
ThingWorx Analytics
Vuforia Studio
PTC KEY DIFFERENTIATORS
• Overall offering
• Strength in Remote Monitoring /
Predictive Service and AR

25. 25
WATTS WATER – VUFORIA STUDIO
Immersive Product Demonstrations
• Commanded attention with
outstanding presence
• Facilitated sales with interactive 3D
models

26. 26
VUFORIA CHALK
Remote assistance and commuication

27. 27
PTC VUFORIA CHALK DEMO VIDEO

28. 28
VUFORIA CHALK USE CASE