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Wordpress et referencement naturel - WordCamp Paris 2013, Daniel Roch

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Présentation de Daniel Roch, du site internet http://www.seomix.fr

Conférence du WordCamp Paris 2013, sur le thème du référencement naturel et du CMS WordPress.

Publié dans : Technologie
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Wordpress et referencement naturel - WordCamp Paris 2013, Daniel Roch

  1. 1. WordPress etRéférencement naturel
  2. 2. Qui suis-je ? Daniel Roch Consultant WordPress et SEO pour SeoMix
  3. 3. Un outil puissantn’est pas toujours efficace
  4. 4. Le référencement ? La source Le contenu Les liens
  5. 5. Quelques définitions• Pages et posts• Taxonomies
  6. 6. Exemple de taxonomies
  7. 7. Pages attachment• Un attachement = une image liée à un article• Un attachment possède une URL dédiée – http://www.monsite.com/?attachment_id=2 – http://www.monsite.com/nom-article/nom-attachment/
  8. 8. Pages attachment• Risque de contenu pauvre• Ne pas les utiliser ! Faites attention à la cible du lien
  9. 9. Menu Ecriture• Activez les services de mise à jour• Une liste ici : http://www.wp-referencement.fr/services-de-ping/
  10. 10. Menu Lecture• Augmentez le nombre d’articles par page « Plus t’en met, plus t’en as… » Axe
  11. 11. Menu Lecture• Le flux RSS • Optez pour un extrait ! • Peu importe le nombre
  12. 12. Menu Discussion• Validez manuellement vos commentaires.• Ne pas les diviser en pages !
  13. 13. Menu Discussion• Notifier les blogs : les trackbacks
  14. 14. Menu Discussion• Trackbacks externes : modération obligatoire
  15. 15. Menu Discussion• Non aux commentaires imbriqués !
  16. 16. Menu Permaliens• C’est quoi ?• De base = http://www.mondomaine.com/?p=2• Evitez l’ajout de : • Date • Catégorie• Le mieux : /%postname%/
  17. 17. Menu Permaliens• Changement de structure ? • Perte de positionnement temporaire si redirections 301 • Perte des votes sociaux • Le plugin Redirection
  18. 18. Plugin Redirection• Dans « Outils » => « Redirection »
  19. 19. 404 et liens cassés• 404 notifier• Broken Link Checker
  20. 20. Pagination• WP-Page Navi • Amélioration de l’indexation, pas du positionnement • Toute page accessible en moins de 5 clics
  21. 21. Articles relatifs• Yet Another Related Post Plugin
  22. 22. Plan du site• Facilite l’indexation• A placer dans le footer• Plugin http://tonyarchambeau.com/blog/453- plugin-sitemap/
  23. 23. Robots.txtUser-agent: *Disallow: /*?Disallow: /wp-login.phpDisallow: /wp-adminDisallow: /wp-includesDisallow: /wp-contentAllow: /wp-content/uploadsDisallow: */trackbackDisallow: /*/feedDisallow: /*/commentsDisallow: /cgi-binDisallow: /*.php$Disallow: /*.inc$Disallow: /*.gzDisallow: /*.cgiUser-agent: Googlebot-ImageDisallow:User-agent: Mediapartners-GoogleDisallow:
  24. 24. WordPress SEO
  25. 25. WordPress SEO
  26. 26. WordPress SEO
  27. 27. WordPress SEO
  28. 28. WordPress SEO
  29. 29. WordPress SEO
  30. 30. WordPress SEO
  31. 31. WordPress SEO
  32. 32. Duplication de contenu• Principal défaut de WP• « C’est de ta faute ! » • Choix des mots clés • Choix des catégories • Manière de rédiger
  33. 33. Structure• Ayez une structure logique • Ce que lon conçoit bien sénonce clairement • Tri des cartes • Personas • Etude sémantique
  34. 34. Structure• Un article est associé à : • une seule catégorie • un ou plusieurs mots clés• Un mot clé • Est compréhensibles seul • Est différent d’une catégorie • Est associé à plusieurs articles
  35. 35. Bien rédiger• Balises Hn• Keyword Stuffing• Le bouton more• URL
  36. 36. Duplication de contenu• Supprimez les archives et taxonomies inutiles – Dates – Auteur (si un seul auteur)
  37. 37. Duplication de contenu• Attention aux : • Custom Post Type • Custom Taxonomies• Si non pertinent, les éliminer : • Du Plan du site • Du contenu lui-même • Du Sitemap • Faire une redirection
  38. 38. You Did It !
  39. 39. • Un site Internetwww.seomix.fr• Twitter@rochdaniel• Un guidehttp://www.wp-referencement.fr/

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