1. MODERN WORLD = DIGITAL WORLD
TIME TO BUILD A STRONG
BUSINESS
BY SEPTO INDARTO

3. Modern world that we live in today is a
civilization that was built from the
technological advances that have been
developed and is currently one of the result is
the creation of advances in information
technology that has become a super modern
digital world.

4.  The new world order is currently putting a
country and the winner will be superior
because of the economic development that is
supported by the development of
technological innovation to build industries
that have a global outreach.

5.  Globalization sweeping across the world,
both in the world of the North (developed
countries) and Southern world (developing
countries).

8.  Internet as a symbol of the digital world
becomes a bridge that connects between
each other. The world is the one when the 4
billion human beings are connected to the
Internet network to send e-mail, conduct e-commerce
transactions, see the video on You
Tube, make contact and communication
through social net working.

9.  Globalization is a great opportunity for the
business world because of:
1. Globalization creates a wider market
2. Globalization provides new insights into the
work culture in every country.
3. Globalization creates a wider market segment
worldwide.
4. Globalization enriches us to study the
behavior of consumers in every state.
5. Globalization will create a stronger team work
because we have to learn the culture more
broadly.

10.  All state leaders and business people should
be able to create added value in
manufacturing industry, services, tourism,
human resource innovators who have the
vision, education, health insurance.

12.  Globalization requires new ideas from around
the world.
 Because the world is dynamic.
 When we started the business we think
locally but when the business has been
running we have to think globally.

13.  Infrastructure development, strong financial
capital, human resources professionals is the
key to be able to compete in the world
economy.

14.  Currently it is a country that represents
America, China, South Korea, Japan, Taiwan,
Germany.

15.  The success of a country that has a global
branding is the right strategy. Innovation
committed continuously is the key.We must
think in the long run.

16.  See the branding that has lasted more than fifty
years as Coca Cola, IBM, Mercedes Benz,
Unilever, Coco Channel, Mc Donald's. Branding is
a long history and has created a global strategy
in the business world, how to sustain the market,
creating innovative products and create new
market opportunities. Branding has long
survived in the market and has become a
consumer choice.

17.  But this time the competition will clearly
getting tighter.These new products will
emerge in the market.
 Products that were previously unknown to be
known.

18.  These new products have been studying the
global market and is ready to compete by
offering a new innovation that never thought
about before.
 Globalization offers equal opportunities to
anyone who is ready to be a winner in the
world market.

19.  But globalization needs to be addressed by
critical thinking, positive and negative about
the benefits of globalization itself, in the
business world we need to use a SWOT
analysis to determine our strengths and
weaknesses. It is a must-run. It is also a
standard procedure for the advancement of
business in the future.SWOT analyst used to
know our capabilities.

20.  Are we ready to compete? Are we ready to
create an innovation?

21.  Innovation requires:
1. Qualified human resources.
2. Source of capital.
3. Modern infrastructure
4. Marketing capabilities