2. Online business requires agile product development–
insurers struggle due to infrastructure constraints
Situation Complication
2
Source: statista and KASKO
Insurers predominantly
distribute offline
Insurance products don’t
match digital demand
Insurers use up to 20 year
old back-end systems
Back-end systems hinder
product development
High development costs
hamper trial and error
Time-to-market for new
product ideas too long
Online distribution grows
10 x offline market
Insurers do not participate
in growing online market
3. With barely any organizational commitment insurers
can launch innovative products within weeks...
…gain access and insights about
demand in the digital economy
...agile product development
and continuous improvement
...reduce time-to-market for new
products significantly
...to implement new ideas for a
fraction of internal costs
3
KASKO enables
insurers to…
4. … by being able to selectively outsource key elements
of the insurance purchase chain to KASKO
• KASKO provides:
- Design & integration of
fully digital insurance
products and customer
journeys
- Integration of 3rd party
services and data
- Handling of various
payment methods
- Cloud-based policy admin
system or sync with
existing systems
• Insurer insurance product,
customer service and claims
Illustration
Description
KASKO InsurerLegend:
KASKO
Insurer
Roles
3rd Party
Services &
Data
Product &
Integration
Policy Admin /
Data Sync
Payments &
Policy
Customer Service
& Claims
Pricing &
Wording
4
5. Incremental integration schedule of KASKO platform
allows data-driven product innovations
5
Individual integration into insurer
core systems possible
Pilot creates first-
hand data about
product viability and
attractiveness
Pilot
Iterations create
more transparency
over revenue levers
and customer
requirements.
Iteration
Subsequent roll-out
of further products
enables
optimisation of
entire product and
distribution portfolio
Roll-out
6. 6
• Goal
- Watch insurance with AI-based foto recognition
and emotional mobile-first purchase flow
• Challenges
- Idea to go-live necessary in three weeks
- Design of customer journey from scratch
- Integration of new technology/partner
• Result
“I want to thank all of you for the wonderful job that you have done over
the last couple of months. You have been true examples and role models
of the spirit and the culture we want to foster at Baloise – being
courageous, entrepreneurial, innovative and in the meantime having fun! ”
Gert de Winter, CEO Baloise Group
Case-Study: First European AI-based product insurance
from idea to launch in three weeks
9. KASKO supports insurers in all stages – product design,
process definition and technical integration
• Market overview
• Distribution
channels
• Customer &
product
requirements
• Customer flow &
Mockups
• Payment, support
policy admin,
claims processes
• Insurer integration
end-point
• Creation of API &
Webapps
• Integration into
insurer back-end
• Distributor
integration, go-live
and analytics
PRODUCT
MARKET FIT
PROTOTYPE &
PROCESS
INTEGRATION &
ANALYTICS
9
10. Considering market, channel and customer specifics
KASKO helps insurers to develop optimized products
• Conducting comprehensive
market analysis
• Identification of best practices
in the market
• Definition of relevant channels
per product
• Providing insights of customer
requirements per channel
• Gap analysis of insurer
product and market demand
• Definition of pricing,
modularization, contract term
and covered risk modules
Illustration
Description
Market
analysis
Customer
requirements
Identification
best practices
Def. product
and channels
Sparring
insurer
Optimized
product
Product
idea
10
11. Depending on integration method KASKO designs
best-in-class flows and back-end processes
Definition of customer flow
based on market best-
practice and contextual
channel data as well as
creation of dynamic mock-
up and insurer sign-off
Specification of payment,
customer support, policy
admin and claims processes
Review of existing insurer
end-points (i.e. API,
webservice, XML, CSV) and
definition of integration
method
Illustration
Description
I
II
III
11
I
II
III
12. Quick implementation for both insurers and distributors –
no change of processes required
Creation of product API and
online/mobile-ready
webapps including descrip.
distributor integration –
integration within hours
Integration into insurer end-
point to ensure standard
customer support and claims
processes
Handling of distributor
integration, end-to-end
testing and go-live as well as
continuous analytics for
conversion optimization
Illustration
Description
12
I
II
III
API, Webapp,
Documentation
Back-end
processes
Go-Live &
Analytics
II
I
III
13. KASKO service offering at a glance – best-in-class
products and a portfolio of additional services
Creation
Product
Setting
Context
Handling
Payments
Offering
Services
• Designing products for digital needs
• Creation of best-in-class digital webapp
and API solutions
• Using channel-specific data to shorten
purchase flow and customize pricing
• International acceptance of various
payment methods (credit card, debit,
recurring, Paypal etc.)
• Sophisticated analytics (e.g. A/B-testing or
channel-specific conversion funnels)
• Real-time access to dashboard
13
14. KASKO provides different partnership models based on
the extent and time-horizon of cooperation
Description
• In a proof of concept KASKO
helps insurers to identify B2B2C
potentials and creates required
documents (revenue case,
product requirements, mock-ups
and integration proposal)
• As a MGA, KASKO provides
insurers business volume from
the digital economy on a
commission-basis
• Annual service fee includes the
digitization of defined insurance
products using the KASKO-API
and technical support
1) Remuneration based on project days
2) Remuneration based on commission per sale
3) Yearly flat fee 14
Managing
General Agent2
Annual
Service Fee3
Proof of
Concept1
15. Extension of
dashboard
functionality
for real-time
access to
various reports
Creation of
customer
dashboard
to adjust and
extend existing
policies online
Creation of
upselling
strategies and
mechanisms to
optimize
insurance sales
Creation of a
licensing
model for
insurers to
create own
product APIs
and webapps
Customer
Dashboard
Lincensing
Model
Upselling
Mechanism
Real-time
Reporting
15
In 2017 KASKO will launch numerous new functionalities
– including a licensing model
